Muruganantham saw that his wife was using unhygienic materials for her period and decided to create an affordable sanitary pad. He went through an iterative design process, failing initially when using cotton but succeeding when using cellulose fiber. His inexpensive sanitary pad invention has provided safe and hygienic options to millions of women in India.

1. LEARNING DESIGN
THINKING THROUGH
PADMAN
BY: PRITY SEN

2. Design Thinking
Design thinking is an iterative process in which
you seek to understand your users, challenge
assumptions, redefine problems and create
innovative solutions which you can prototype
and test. The overall goal is to identify
alternative strategies and solutions that are not
instantly apparent with your initial level of
understanding.

3. Arunachalam
Muruganantham: The Real
Pad man
 Arunachalam Muruganantham
is a social entrepreneur from
Coimbatore, Tamil Nadu, India.
 He was born in 1961 in the state
of Tamil Nadu.
 He was from a financially
unstable family and that is why
he left his school at an early
age.
 He did different works like yam
selling and welding to financially
support his family.

4. DESIGN THINKING THROUGH PADMAN
 Akshay Kumar decided to make a biopic
on Arunachalam in the year 2018.
 The movie was a great success and
people came to know about
Arunachalam.

5. EVOLVE
 Muruganantham saw that his wife is
using dirty clothes in her periods
which is very unhygienic.
 Then he decided of making a low-
cost sanitary pads.
 Muruganantham knew his vision as
there were so many women who were
facing the same problem.

6. IDEATE
 He came up with an idea
of making pads with the
help of cotton
 His idea was good but
he failed in execution.

7. CREATE
 He finally found that
instead of cotton he
should use cellulose
fiber.
 He created his pad
machine and made
India’s most pocket-
friendly sanitary pad.
 His invention was very
useful for the women of
the country

8. EVOLVE
 After he made his
product he continued to
make his product better
and safer for use.
 His product was
identified as one of the
most useful product by
the women of the age
13 to 45.

9. TAM, SAM,
SOM
 TAM: Approx. 1.6 billion
women in the world use
pads. In India only 36% of
women use pads.
 SAM: All the women
around each and every.
rural areas of our country
face this problem
 SOM: Lakshmi started his
venture in a small village
and succeeded there.

10. THANK YOU