This document discusses Mr. Arunachalam Murugananthan, a social entrepreneur from Tamil Nadu who invented a low-cost sanitary napkin machine. It then provides an overview of design thinking, outlining its four stages: explore, ideate, create, and evolve. These stages are applied to Mr. Murugananthan's work through his organization Lakshmikant Enterprises, discussing its total addressable market, serviceable available market, and serviceable obtainable market in increasing access to sanitary pads in rural India.

1. Presented by:
Chirag Arora
PGDM – B
PGFB2223

2. Mr. Arunachalam
Murugananthan
• Born – 12 October, 1961
• Place – Coimbatore, Tamil Nadu
• Social Entrepreneur and inventor of
low cost sanitary napkins machine.
• Awarded with the Padamshri Award.

3. INSIGHTS
ABOUT DESIGN
THINKING
• Human Centric
• Problems Solving Approach
• Creativity
• Future-Oriented

4. Structure of Design Thinking
Structure of Design Thinking comprises of 4 stages – E.I.C.E.
STRUCTURE
EXPLORE
IDEATE
CREATE
EVOLVE

5. E.I.C.E THROUGH PADMAN
EXPLORE IDEATE
CREATE
EVOLVE

6. • Acronyms that represents different subsets
of a market.
• Total Available Market is the vision of the
business.
• Serviceable Available Market is the
segment of TAM.
• Serviceable Obtainable Market is the
audience which is obtaining the product.

7. Lakshmikant Enterprise’s TAM,
SAM, SOM
• Padman’s aspiration was to make all the females to use sanitary pads.
• SAM was those 88% females those were unable or were not using sanitary pads.
• SOM was the females of the villages those who were using his product after getting
convinced by Pari.