Packaging and the Gone Girl with the Dragon Tattoo on the Train | Monki Gras 2017
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Presented at the Monk Gras 2017 conference in London, this talk explores how the packaging of ideas, information, and stories is changing—with ebooks, Snapchat, Twitter, Instagram. Even The Economist is now packaging content on Snapchat Discover. What do these changes mean for all of us?
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Packaging and the Gone Girl with the Dragon Tattoo on the Train | Monki Gras 2017
- 1. Packaging—and the Gone Girl with the Dragon Tattoo on the Train Claire Giordano | Monki Gras 2017 | London #monkigras @clairegiordano
- 2. • Product Manager • Product Marketing • Engineering Manager • Alum of Brown, Sun, A9, Quantum • @clairegiordano About Me Storage | Operating Systems | SaaS | Developer Tools #monkigras @clairegiordano
- 7. How is the packaging of ideas & information changing—and what does that mean for us? #monkigras @clairegiordano
- 8. Production | Creation #monkigras @clairegiordano
- 9. Distribution | Reach #monkigras @clairegiordano
- 10. Access The George Peabody Library, Johns Hopkins University #monkigras @clairegiordano
- 12. I show up to each new poem with a backpack full of everywhere else I’ve been.” —Sarah Kay “ #monkigras @clairegiordano
- 14. Do you know how long it took me to get new books to read the summer after 9th grade? #monkigras @clairegiordano
- 15. By Billy Hathorn (Own work) [CC BY-SA 3.0] Time: 35+60+40=2.25 hrs/wk Selection Discovery Carry Open #monkigras @clairegiordano
- 16. Selection Discovery Anywhere Seconds Larger Font Sizes Democratizes Publishing… 24x7x365 Small & Light #monkigras @clairegiordano
- 18. How does a 173-year-old publication […] fit on a messaging app whose unique selling point is bite-sized, disappearing videos?” —Lucy Rohr, The Economist “ Medium | Severe Contest | Oct 7, 2016 www.medium.com/severe-contest/the-economist-launches-on-snapchat-discover-dc1d589b9504# #monkigras @clairegiordano
- 21. You can’t deny the power of Snapchat as a content distribution platform. And you can’t deny the power of the Snapchat Generation.” —Lydia Kaldas, SVP of Strategy and Channel Relationships Folio |Oct 20, 2016 | www.foliomag.com/brief-convo-snapchat/ “ #monkigras @clairegiordano
- 22. Millenial audience New forms of powerful, satisfying (visual) content Enables subscriptions model Experimentation & data Why Package on Snapchat? #monkigras @clairegiordano
- 23. Serendipity & Story3 #monkigras @clairegiordano
- 28. Reach audience that wouldn’t otherwise reach “Slow reveal”: tell story in lyrical, serial way Interaction with readers is part of magic www.twitter.com/mwichary/ Packaging a Story on Twitter #monkigras @clairegiordano
- 29. Meanwhile, on Instagram www.instagram.com/heyharryheymatilda/ #monkigras @clairegiordano
- 30. Why Package Stories On Instagram? Direct from creator to audience Mix photography & written word “Slow reveal”: tell in serial way Interact with readers Secure audience—then publisher #monkigras @clairegiordano
- 31. Creators/Producers •New forms, mixed media •Reduced cycle times •Democratized access •Increased reach Consumers/Users •Massive selection •Better discovery •Immediacy •Anywhere & anytime •Customize: fonts, zoom •Delight: forms, serialized •More & more & more 11Ways Packaging Benefits Us #monkigras @clairegiordano
- 32. Claire Giordano (Own Work) CC BY-SA 3.0 The best packaging— for ideas and information—enables convenience. #monkigras @clairegiordano
- 33. Claire Giordano (Own Work) CC BY-SA 3.0 Convenience kills, and yet… Amid all this information —How to focus ? —How to choose ? —How to think ? #monkigras @clairegiordano