Penjelajah is an Indonesia based online media focusing on outdoor lifestyle topics. We aim to get the 12% populations of Indonesia who love to adventure as subscribers by 2022.

1. penjelajah.com
June 1st, 2020
B u s i n e s s O v e r v i e w

2. HIGH
INCREASE IN
ADVENTURE &
OUTDOOR
ACTIVITY
DEMAND

3. DIVING
SNORKELING
RAFTING
BUNGEEJUMPING
HIKING
CAVING
ROCKCLIMBING
BUSHCRAFT
FREE DIVING
CAVE DIVING
PARAGLIDING
SURFING
SKY DIVING
RIVER BOARDING
WALL CLIMBING
CAMPING
BUSHCRAFT

4. EXPECTATION
STRESSFUL CITY LIFE,
NEED A VACATION
WANT A GREAT INSTAGRAM
FEED, LIKE A TRAVEL BLOGGER
THE NEW LIFESTYLE CALLED “ZERO
WASTE” LOOKS GREAT
IT LOOKS COOL AND MANLY TO
DO RAFTING, DIVING, ETC
REALITY
Where to go? Mountain? Which mountain? Is it
open? Who is the contact person?
How? What gear is suitable for adventure
and travel? How to use it? Where to get it?
Is it safe? How to start? Where can I get
the supplies?
Gee, I dont even know how to tie a
knot. Is there any basic instructions?
Where can I get professional instructor?
PAINPOINT:
INFORMATIONBARRIER

5. To be the main online
media reference on
adventure, outdoor
activity & lifestyle in
Indonesia by providing
reliable, up-to-date, and
high quality contents.
VISSION
MISSION STATEMENT
To acquire 3 million user
by 2022

6. Browse news, articles,
schedule, and engaged in
community via Website
FEATURES
Get updated, involved in
direct interaction via
Social Media
Get latest outdoor gear
and tour package via
Shop

7. FOR SMEs
Increase exposure of adventure and
outdoor activity destinations, services,
gears, and vendors will surely increase
sales performance of Small Medium
Enterprises in Indonesia
EXPECTED IMPACTS
FOR USER
Ease of information:
- Reliable
- Up-to-date
- Accessible anytime,
anywhere
- Available in multiple
language
FOR THE NATION
Improving Indonesia’s
image as adventure and
outdoor activity destination
Improving overall economic
performance by supporting
SMEs

8. PERFORMANCE REVIEW – BUSINESS GROWTH
2018 2019 2020
51
1715
10291
196
3054
19169
Monthly User Average Monthly Page View Average
Monthly
User
Average
Grows
by
3282%
Monthly
User
Average
Grows by
500%
as of May 2020
Metric May
2019
May
2020
Y.O.Y Growth
Monthly User 227 15573 6760%
Monthly Page View 782 31039 3869%
Since May 2018
YTD as per May 2020 51,456
72,390
Potentially EXPONENTIAL Growth
Penjelajah was founded in May 2018. It shows significant user growth inspite of Corona Virus pandemic crisis in H1 2020.
95,845
132,686
Total User Total Page View
All presentation are based on Google Analytic data for
conservative approach. Jetpack website plugin shows way much
higher result.

9. PERFORMANCE REVIEW – USER DEMOGRAPHIC
Most of our audiences
are millennials,
just like you!
Indonesians are currently being the
main visitor (94%). The rest of 6%
visitors are foreigners.
We aim to expand and reach more
people from all across the world.

10. So if you are:
- Millennials
- Interested in adventure
- Tech and socmed savvy who loves to work remotely
- Eager to be a part of a start-up dream team
- Want to make impact and contribute to society during Corona Virus
outbreak

11. JOIN US!
- Content Strategist
- Social Media Strategist
- Community Partnership
- Graphic Designer
- Motion Graphic Designer
Visit penjelajah.com/internship for more information
PENJELAJAH INTERNSHIP OPPORTUNITIES: