Many in today’s developer world look down on marketing. I mean, after all, the marketing team is usually “not technical.” And they’re not developers. It’s 2019 and while we try to promote inclusiveness of all types, inclusiveness doesn’t seem to apply to marketers. Why? Is that OK? Who does that hurt? I grew up in engineering and spent the first 15 years of my career as a developer or an engineering manager of some type. So now that I’m in marketing, it surprised me when one of my engineering colleagues blurted out “But it’s a technical conference!” when he learned one of my talks was accepted to a technical conference.
This keynote is about why developers really need marketing. About how good marketing managers can make it so visitors to your website don’t leave empty-handed, confused about what your technology actually does or why it matters. About how the ability to translate technology into what-users-actually-care-about can make your project be the one that takes off. About why Dormain Drewitz said at Monktoberfest: “I work in product marketing. My preferred programming language is English.” Finally, this talk explores how to be sensitive to the bias against marketing that pervades some of our teams—and how to instead embrace teamwork best practices employed by sailors, where everyone in the boat has an important role to play if you are to win the race.
Presented by Glen Drummond at the 2014 MarketingProfs B2B Forum, Leading With Personas explores the insight and persona development process from four different Quarry client projects - 3 innovation stories and 1 glorious failure.
For more about how business leaders use personas to drive innovation, check out: www.quarry.com/lwp.
Slides from my keynote address at the 2013 Insight One20 event in Los Angeles. This material supplements my voice over about the most impactful ways to build a lasting brand that inspires customers. At its foundation is the insight that a real brand is more than a name or a logo, it's a promise. That promise sets an expectation which the brand must meet or exceed in every brand experience. Drawing on material published in my book Brand Real, I illustrate:
1/ The importance of developing trade-offs in your brand platform. You can't be everything to everyone. The best brands pick the value they can deliver exceptionally well in every experience, often at the expense of other features and benefits.
2/ The six core themes that tend to underly every brand promise and how to differentiate between them. Your brand should revolve around one of these themes.
3/ Why credibility is an important gateway for deeper levels of brand attachment and preference. I also touch on what credibility really means -- it's a combination of trustworthiness and demonstrable expertise.
4/ How identity and creative should be tied to real, noticeable benefits in the core brand experience. I show the difference between changing a logo for the sake of being nice to look at, and changing a logo to signal a change in the core experience.
5/ Defining what brand experience really is -- how it relates to what we think, feel and do when a brand is present.
6/ How narrative and story are the language of brand experience, and how important it is to make the story come alive in the consumer's imagination. We are born with the capacity to understand everything through the lens of narrative. Your job with your brand is to activate the right narrative in the audience's head.
7/ How the experiences and stories that tap the consumer's important values create strong attachment to brands, and why attachment is the best way to measure the strength of your brand's power with your target audience.
8/ And, ultimately, how important it is to engage your employees and make them attached if you want to have a consistently strong brand experience with your customers.
These are slides from a presentation I gave at International CES 2014. They highlight findings from a recent quantitative study of 5,000 US consumers, fielded by UTA Brand Studio and uSamp.
Followers Attached | 2014 SXSW Presentation on Social Media Brand DependenceLaurence Vincent
These slides are from a presentation by Laurence Vincent, UTA Brand Studio Chief Branding Officer, at the 2014 South by Southwest Interactive festival. It includes data from a Brand Dependence study on leading social media brands. It is not a complete record of the presentation.
Failing Your Way to Content Marketing Success | Digital Summit Detroit 2017Anna Hrach
Have you ever noticed how everyone makes content marketing seem so much easier than it actually is? Everyone today has a flawless success story to tell. But you and I both know they’re just that: stories. What most people don’t talk about is the trail of content mistakes and mixups that paved that path to success. So, rather than hide our marketing missteps, we should embrace them, because that’s where content wins really come from. And we’ll do just that with this humorous and light-hearted talk.
After this session, you’ll be able to:
In 2019 Business Agility is not enough to guarantee Business Continuity. Market disruption is every time easier and more frequent. Are modern corporations ready for this environment?
A case study of how integrating Agile software with Content Strategy poses challenges to a team that is more service oriented than product and customer oriented. How we have dealt with it, and how we are moving forward. This talk was presented at the Content Strategy Applied Conference in London, January 2017, by The Transformation Society's Ray Gallon and Andy McDonald of TECH'advantage.
Presented by Glen Drummond at the 2014 MarketingProfs B2B Forum, Leading With Personas explores the insight and persona development process from four different Quarry client projects - 3 innovation stories and 1 glorious failure.
For more about how business leaders use personas to drive innovation, check out: www.quarry.com/lwp.
Slides from my keynote address at the 2013 Insight One20 event in Los Angeles. This material supplements my voice over about the most impactful ways to build a lasting brand that inspires customers. At its foundation is the insight that a real brand is more than a name or a logo, it's a promise. That promise sets an expectation which the brand must meet or exceed in every brand experience. Drawing on material published in my book Brand Real, I illustrate:
1/ The importance of developing trade-offs in your brand platform. You can't be everything to everyone. The best brands pick the value they can deliver exceptionally well in every experience, often at the expense of other features and benefits.
2/ The six core themes that tend to underly every brand promise and how to differentiate between them. Your brand should revolve around one of these themes.
3/ Why credibility is an important gateway for deeper levels of brand attachment and preference. I also touch on what credibility really means -- it's a combination of trustworthiness and demonstrable expertise.
4/ How identity and creative should be tied to real, noticeable benefits in the core brand experience. I show the difference between changing a logo for the sake of being nice to look at, and changing a logo to signal a change in the core experience.
5/ Defining what brand experience really is -- how it relates to what we think, feel and do when a brand is present.
6/ How narrative and story are the language of brand experience, and how important it is to make the story come alive in the consumer's imagination. We are born with the capacity to understand everything through the lens of narrative. Your job with your brand is to activate the right narrative in the audience's head.
7/ How the experiences and stories that tap the consumer's important values create strong attachment to brands, and why attachment is the best way to measure the strength of your brand's power with your target audience.
8/ And, ultimately, how important it is to engage your employees and make them attached if you want to have a consistently strong brand experience with your customers.
These are slides from a presentation I gave at International CES 2014. They highlight findings from a recent quantitative study of 5,000 US consumers, fielded by UTA Brand Studio and uSamp.
Followers Attached | 2014 SXSW Presentation on Social Media Brand DependenceLaurence Vincent
These slides are from a presentation by Laurence Vincent, UTA Brand Studio Chief Branding Officer, at the 2014 South by Southwest Interactive festival. It includes data from a Brand Dependence study on leading social media brands. It is not a complete record of the presentation.
Failing Your Way to Content Marketing Success | Digital Summit Detroit 2017Anna Hrach
Have you ever noticed how everyone makes content marketing seem so much easier than it actually is? Everyone today has a flawless success story to tell. But you and I both know they’re just that: stories. What most people don’t talk about is the trail of content mistakes and mixups that paved that path to success. So, rather than hide our marketing missteps, we should embrace them, because that’s where content wins really come from. And we’ll do just that with this humorous and light-hearted talk.
After this session, you’ll be able to:
In 2019 Business Agility is not enough to guarantee Business Continuity. Market disruption is every time easier and more frequent. Are modern corporations ready for this environment?
A case study of how integrating Agile software with Content Strategy poses challenges to a team that is more service oriented than product and customer oriented. How we have dealt with it, and how we are moving forward. This talk was presented at the Content Strategy Applied Conference in London, January 2017, by The Transformation Society's Ray Gallon and Andy McDonald of TECH'advantage.
Daiany Palacios - The trap of averages. How to avoid it in software developme...Codemotion
The next piece of software is to be developed by 2 teams and they now have to answer how long it’s going to take. Team A says 5-8 months and Team B 6-9 months. But the department head is under pressure to deliver a date, so he takes 7 months as the average of the 2 teams. In this talk I will explain why average-based plans fail on average, then take a look at the psychological problems we humans have dealing with probabilities as a possible reason why we keep falling into the averages trap. Finally, I will show a way to avoid it when it comes to software development estimates.
The trap of averages. How to avoid it in software development estimatesDaiany Palacios
The next piece of software is to be developed as quickly as possible by two teams and they now have to answer how long it’s going to take. Team A says 5-8 months and Team B 6-9 months. But the department head is under pressure to give a date. He decides to simply take 7 months as the average of the two teams and so the rest of the project plan ends up based on averages. Basing on the book "The Flaw of Averages," this presentation explains why average-based plans fail on average and provides a way to avoid this trap at least when it comes to software development estimates.
The 5 Secrets of Mobilizing an Advocate ArmyMarketo
The 5 Secrets of Mobilizing an Advocate Army
Buyers no longer depend on sales and marketing messages alone to make their purchasing decisions. They want to hear from other customers who have gone before them. So how do you identify and organize your customers to act as advocates for your product? Rather than expecting your customers to provide a testimonial whenever you need one, a strategy is required to build interactive, two-way conversations and real, reciprocal relationships with your advocates.
Listen in as an all-star lineup discusses strategies for mobilizing your own advocate army. You will learn:
-What customer advocacy is
-How to identify customer advocates
-How to build reciprocal relationships with advocates
-How Influitive's advocacy marketing expertise and --Marketo's marketing platform work together to effectively mobilize an advocate army
Why you should stop trying to "hack" growthAmir Jirbandey
Presentation for Brighton SEO 2021 on how to build scalable foundations for marketing and growth of b2b and b2c companies. Going into detail why you should not look to hack growth and where to apply tactics as part of a wider strategy.
It can be difficult building a user experience strategy and championing a UX-driven culture in any organization, especially if you alone have been tasked with leading the charge. To create a clear role for UX within a company, you need to establish an identity deriving from the purpose of user experience and what it can deliver.
Our three presenters have been tasked with building a UX brand. Two presenters have done so within different divisions of the same Fortune 100 company. Our third presenter has led the UX function of a global leader in application security.
Our presenters will share their successes (and failures) that have enabled them to establish strong UX brands:
* Creating core principles
* Evolving core processes
* Standardizing hiring practices and job families
* Running training sessions to demystify UX
* Establishing a UX community
* Developing a visible presence
* Collaborating with teams outside your division
* Demonstrating UX success to executives
It can be difficult building a user experience strategy and championing a UX-driven culture in any organization, especially if you alone have been tasked with leading the charge. To create a clear role for UX within a company, you need to establish an identity deriving from the purpose of user experience and what it can deliver.
The three of us share our successes (and failures) that have enabled us to establish strong UX brands:
1. Creating core principles
2. Evolving core processes
3. Standardizing hiring practices and job families
4. Running training sessions to demystify UX
5. Establishing a UX community
6. Developing a visible presence
7. Collaborating with teams outside your division
8. Demonstrating UX success to executives
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...Dynamic Signal
Hitachi Data Systems (HDS) uses data to power the digital enterprise for better business outcomes. One of Thomson Reuters “Top 100 Global Innovators”, the company is reshaping how businesses work. In recent years they have transformed their company digitally, with a focus on their people and social innovation.
An early adopter and pioneer within the social selling and employee advocacy categories, HDS has established their employees as thought leaders, and better informed their partners, and the public. By activating their workforce the company and their employees have become more informed, efficient, and highly visible as subject matter experts in their industry.
In this webinar Sharon Crost, Global Social Business Manager, and Samantha Campbell, Global Social Media Specialist, discuss:
- The challenges and pain points HDS has overcome in order to digitally transform their business
- How social selling has helped the HDS sales teams maintain better relationships in the field with customers and prospects
- How HDS has tapped into employees, partners, and influencers to drive awareness for the brand
Everyday we are documenting and writing up JIRA tickets, talking with developers or clients, sending emails, submitting bugs, creating SEO recommendations, and much more. So what do business owners, clients, product teams and IT actually care about? Dave walks through his years of working in the agency, in-house and consulting spaces to help you get the most out of your time spent digging and doing various explainers and writeups.
Heidi Bullock, VP of Demand Gen at Marketo, presents how to create a solid planning strategy for 2015. She discusses how to handle any challenges you may face next year, secrets to success, and great ideas for marketing programs.
Storytelling: Selling a brilliant idea like a rock starRicardo Luiz
Storytelling in User Experience and in Projects.
The 5 Magic Steps to tell the story you need to sell a project, a solution or an idea.
How to understand what you need to do in order to engage like a rock star
Work Together Even When You're Not Together: Marketing Collaboration in the C...Marketo
Collaboration, coordination, and consistency around marketing campaigns and messaging can be challenging when running a global marketing organization. Without the ability to store, share, and monitor your campaigns and content on a common platform, you are doomed to work within the silos of your company and the silos of your laptop. The potential result of this disconnect can range from wasted content to inconsistent messaging.
Join this month's LaunchPoint series webinar to discover:
- The latest and greatest in marketing automation and file sharing platforms
- Content collaboration tools that save time and keep branding consistent between teams
- How centralizing assets can ease global content translation and localization
- Real-time content and campaign sharing that can spark new ideas and educate your organization
What makes a winning solution? In this keynote for startup & corporate venture founders, I explain the most important concepts, and give you a check-list for what you need to succeed.
Advertising is Dead. Long Live Advertising.Greg Stuart
This was prepared for a session at Institute of Media and Entertainment Executive Education as a part of IESE School of Business in Barcelona & Madrid. More on this really great program can be found at http://www.ime.edu/ Great that someone is taking a high-level, academic view of the media and digital media sectors. This is similar to my other preso done for SB Media.
Mobilize! 24/7 Social Media & The Growth of Customer Advocates By Scotty Gree...Marketing Land
From the From the SocialPro Conference in Seattle, Washington, June 20-21, 2016.. SESSION: 24/7 Social Media & The Growth of Customer Advocates. PRESENTATION: Mobilize! 24/7 Social Media & The Growth of Customer Advocates - Given by Scotty Greenburg, @scottygreenburg - Tango Card, Marketing Lead. #SocialPro #22A3
Transcript of Tweets from discussion. In today's economy most organization have strict budget constraints which limits the amount of resources that can be dedicated to new products and product enhancements. Add to this, the fact that most industries are increasingly competitive and companies that do not keep up and adapt to fast changes find themselves rapidly fading out of existence.
Architecting peta-byte-scale analytics by scaling out Postgres on Azure with ...Citus Data
A story about powering a 1.5 petabyte internal analytics application at Microsoft with 2816 cores and 18.7 TB of memory in the Citus cluster.
The internal RQV analytics dashboard at Microsoft helps the Windows team to assess the quality of upcoming Windows releases. The system tracks 20,000 diagnostic and quality metrics, digests data from 800 million Windows devices and currently supports over 6 million queries per day, with hundreds of concurrent users. The RQV analytics dashboard relies on Postgres—along with the Citus extension to Postgres to scale out horizontally—and is deployed on Microsoft Azure.
Data Modeling, Normalization, and De-Normalization | PostgresOpen 2019 | Dimi...Citus Data
As a developer using PostgreSQL one of the most important tasks you have to deal with is modeling the database schema for your application. In order to achieve a solid design, it’s important to understand how the schema is then going to be used as well as the trade-offs it involves.
As Fred Brooks said: “Show me your flowcharts and conceal your tables, and I shall continue to be mystified. Show me your tables, and I won’t usually need your flowcharts; they’ll be obvious.”
In this talk we're going to see practical normalisation examples and their benefits, and also review some anti-patterns and their typical PostgreSQL solutions, including Denormalization techniques thanks to advanced Data Types.
More Related Content
Similar to Why developers need marketing now more than ever | GlueCon 2019 | Claire Giordano
Daiany Palacios - The trap of averages. How to avoid it in software developme...Codemotion
The next piece of software is to be developed by 2 teams and they now have to answer how long it’s going to take. Team A says 5-8 months and Team B 6-9 months. But the department head is under pressure to deliver a date, so he takes 7 months as the average of the 2 teams. In this talk I will explain why average-based plans fail on average, then take a look at the psychological problems we humans have dealing with probabilities as a possible reason why we keep falling into the averages trap. Finally, I will show a way to avoid it when it comes to software development estimates.
The trap of averages. How to avoid it in software development estimatesDaiany Palacios
The next piece of software is to be developed as quickly as possible by two teams and they now have to answer how long it’s going to take. Team A says 5-8 months and Team B 6-9 months. But the department head is under pressure to give a date. He decides to simply take 7 months as the average of the two teams and so the rest of the project plan ends up based on averages. Basing on the book "The Flaw of Averages," this presentation explains why average-based plans fail on average and provides a way to avoid this trap at least when it comes to software development estimates.
The 5 Secrets of Mobilizing an Advocate ArmyMarketo
The 5 Secrets of Mobilizing an Advocate Army
Buyers no longer depend on sales and marketing messages alone to make their purchasing decisions. They want to hear from other customers who have gone before them. So how do you identify and organize your customers to act as advocates for your product? Rather than expecting your customers to provide a testimonial whenever you need one, a strategy is required to build interactive, two-way conversations and real, reciprocal relationships with your advocates.
Listen in as an all-star lineup discusses strategies for mobilizing your own advocate army. You will learn:
-What customer advocacy is
-How to identify customer advocates
-How to build reciprocal relationships with advocates
-How Influitive's advocacy marketing expertise and --Marketo's marketing platform work together to effectively mobilize an advocate army
Why you should stop trying to "hack" growthAmir Jirbandey
Presentation for Brighton SEO 2021 on how to build scalable foundations for marketing and growth of b2b and b2c companies. Going into detail why you should not look to hack growth and where to apply tactics as part of a wider strategy.
It can be difficult building a user experience strategy and championing a UX-driven culture in any organization, especially if you alone have been tasked with leading the charge. To create a clear role for UX within a company, you need to establish an identity deriving from the purpose of user experience and what it can deliver.
Our three presenters have been tasked with building a UX brand. Two presenters have done so within different divisions of the same Fortune 100 company. Our third presenter has led the UX function of a global leader in application security.
Our presenters will share their successes (and failures) that have enabled them to establish strong UX brands:
* Creating core principles
* Evolving core processes
* Standardizing hiring practices and job families
* Running training sessions to demystify UX
* Establishing a UX community
* Developing a visible presence
* Collaborating with teams outside your division
* Demonstrating UX success to executives
It can be difficult building a user experience strategy and championing a UX-driven culture in any organization, especially if you alone have been tasked with leading the charge. To create a clear role for UX within a company, you need to establish an identity deriving from the purpose of user experience and what it can deliver.
The three of us share our successes (and failures) that have enabled us to establish strong UX brands:
1. Creating core principles
2. Evolving core processes
3. Standardizing hiring practices and job families
4. Running training sessions to demystify UX
5. Establishing a UX community
6. Developing a visible presence
7. Collaborating with teams outside your division
8. Demonstrating UX success to executives
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...Dynamic Signal
Hitachi Data Systems (HDS) uses data to power the digital enterprise for better business outcomes. One of Thomson Reuters “Top 100 Global Innovators”, the company is reshaping how businesses work. In recent years they have transformed their company digitally, with a focus on their people and social innovation.
An early adopter and pioneer within the social selling and employee advocacy categories, HDS has established their employees as thought leaders, and better informed their partners, and the public. By activating their workforce the company and their employees have become more informed, efficient, and highly visible as subject matter experts in their industry.
In this webinar Sharon Crost, Global Social Business Manager, and Samantha Campbell, Global Social Media Specialist, discuss:
- The challenges and pain points HDS has overcome in order to digitally transform their business
- How social selling has helped the HDS sales teams maintain better relationships in the field with customers and prospects
- How HDS has tapped into employees, partners, and influencers to drive awareness for the brand
Everyday we are documenting and writing up JIRA tickets, talking with developers or clients, sending emails, submitting bugs, creating SEO recommendations, and much more. So what do business owners, clients, product teams and IT actually care about? Dave walks through his years of working in the agency, in-house and consulting spaces to help you get the most out of your time spent digging and doing various explainers and writeups.
Heidi Bullock, VP of Demand Gen at Marketo, presents how to create a solid planning strategy for 2015. She discusses how to handle any challenges you may face next year, secrets to success, and great ideas for marketing programs.
Storytelling: Selling a brilliant idea like a rock starRicardo Luiz
Storytelling in User Experience and in Projects.
The 5 Magic Steps to tell the story you need to sell a project, a solution or an idea.
How to understand what you need to do in order to engage like a rock star
Work Together Even When You're Not Together: Marketing Collaboration in the C...Marketo
Collaboration, coordination, and consistency around marketing campaigns and messaging can be challenging when running a global marketing organization. Without the ability to store, share, and monitor your campaigns and content on a common platform, you are doomed to work within the silos of your company and the silos of your laptop. The potential result of this disconnect can range from wasted content to inconsistent messaging.
Join this month's LaunchPoint series webinar to discover:
- The latest and greatest in marketing automation and file sharing platforms
- Content collaboration tools that save time and keep branding consistent between teams
- How centralizing assets can ease global content translation and localization
- Real-time content and campaign sharing that can spark new ideas and educate your organization
What makes a winning solution? In this keynote for startup & corporate venture founders, I explain the most important concepts, and give you a check-list for what you need to succeed.
Advertising is Dead. Long Live Advertising.Greg Stuart
This was prepared for a session at Institute of Media and Entertainment Executive Education as a part of IESE School of Business in Barcelona & Madrid. More on this really great program can be found at http://www.ime.edu/ Great that someone is taking a high-level, academic view of the media and digital media sectors. This is similar to my other preso done for SB Media.
Mobilize! 24/7 Social Media & The Growth of Customer Advocates By Scotty Gree...Marketing Land
From the From the SocialPro Conference in Seattle, Washington, June 20-21, 2016.. SESSION: 24/7 Social Media & The Growth of Customer Advocates. PRESENTATION: Mobilize! 24/7 Social Media & The Growth of Customer Advocates - Given by Scotty Greenburg, @scottygreenburg - Tango Card, Marketing Lead. #SocialPro #22A3
Transcript of Tweets from discussion. In today's economy most organization have strict budget constraints which limits the amount of resources that can be dedicated to new products and product enhancements. Add to this, the fact that most industries are increasingly competitive and companies that do not keep up and adapt to fast changes find themselves rapidly fading out of existence.
Similar to Why developers need marketing now more than ever | GlueCon 2019 | Claire Giordano (20)
Architecting peta-byte-scale analytics by scaling out Postgres on Azure with ...Citus Data
A story about powering a 1.5 petabyte internal analytics application at Microsoft with 2816 cores and 18.7 TB of memory in the Citus cluster.
The internal RQV analytics dashboard at Microsoft helps the Windows team to assess the quality of upcoming Windows releases. The system tracks 20,000 diagnostic and quality metrics, digests data from 800 million Windows devices and currently supports over 6 million queries per day, with hundreds of concurrent users. The RQV analytics dashboard relies on Postgres—along with the Citus extension to Postgres to scale out horizontally—and is deployed on Microsoft Azure.
Data Modeling, Normalization, and De-Normalization | PostgresOpen 2019 | Dimi...Citus Data
As a developer using PostgreSQL one of the most important tasks you have to deal with is modeling the database schema for your application. In order to achieve a solid design, it’s important to understand how the schema is then going to be used as well as the trade-offs it involves.
As Fred Brooks said: “Show me your flowcharts and conceal your tables, and I shall continue to be mystified. Show me your tables, and I won’t usually need your flowcharts; they’ll be obvious.”
In this talk we're going to see practical normalisation examples and their benefits, and also review some anti-patterns and their typical PostgreSQL solutions, including Denormalization techniques thanks to advanced Data Types.
JSONB Tricks: Operators, Indexes, and When (Not) to Use It | PostgresOpen 201...Citus Data
When do you use jsonb, and when don’t you? How do you make it fast? What operators are available, and what can they do? How will this change? These are all very good questions, but jsonb support in Postgres moves so fast that it’s hard to keep up.
In this talk, you will get details on these topics, complete with practical examples and real-world stories:
- When to use jsonb, what it’s good for, and when to not use it
- Operators and how to use them effectively
- Indexing, operator support for indexes, and the tradeoffs involved
- Postgres 12 improvements and new features
Tutorial: Implementing your first Postgres extension | PGConf EU 2019 | Burak...Citus Data
One of the strongest features of any database is its extensibility and PostgreSQL comes with a rich extension API. It allows you to define new functions, types, and operators. It even allows you to modify some of its core parts like planner, executor or storage engine. You read it right, you can even change the behavior of PostgreSQL planner. How cool is that?
Such freedom in extensibility created strong extension community around PostgreSQL and made way for a vast amount of extensions such as pg_stat_statements, citus, postgresql-hll and many more.
In this tutorial, we will look at how you can create your own PostgreSQL extension. We will start with more common stuff like defining new functions and types but gradually explore less known parts of the PostgreSQL's extension API like C level hooks which lets you change the behavior of planner, executor and other core parts of the PostgreSQL. We will see how to code, debug, compile and test our extension. After that, we will also look into how to package and distribute our extension for other people to use.
To get the best benefit from the tutorial, C and SQL knowledge would be beneficial. Some knowledge on PostgreSQL internals would also be useful but we will cover the necessary details, so it is not necessary.
Whats wrong with postgres | PGConf EU 2019 | Craig KerstiensCitus Data
Postgres is a powerful database, it continues to improve in terms of performance, extensibility, and more broadly in features. However it is not perfect.
Here I'll cover a highly opinionated view of all the areas Postgres falls flat, with some rough thought ideas on how we can make it better. Opinions are all informed by 10 years of interacting with customers running literally millions of databases for users.
When it all goes wrong | PGConf EU 2019 | Will LeinweberCitus Data
You're woken up in the middle of the night to your phone. Your app is down and you're on call to fix it. Eventually you track it down to "something with the db," but what exactly is wrong? And of course, you're sure that nothing changed recently…
Knowing what to fix, and even where to start looking, is a skill that takes a long time to develop. Especially since Postgres normally works very well for months at a time, not letting you get practice!
In this talk, I'll share not only the more common failure cases and how to fix them, but also a general approach to efficiently figuring out what's wrong in the first place.
Amazing SQL your ORM can (or can't) do | PGConf EU 2019 | Louise GrandjoncCitus Data
SQL can seem like an obscure and complex but powerful language. Learning it can be intimidating. As a developer, we can easily be tempted using basic SQL provided by the ORM. But did you know that you can use window functions in some ORMs? Same goes for a lot of other fun SQL functionalities.
In this talk we will explore some advanced SQL features that you might find useful. We will discover the wonderful world of joins (lateral, cross…), subqueries, grouping sets, window functions, common table expressions.
But most importantly this talk is not only a talk to show you how great SQL is. This talk is here to show you how to use it in real life. What are the features supported by your ORM? And how can you use them if they don’t support them?
Wether you know SQL or not, whether you are a developer or a DBA working with developers, you might learn a lot about SQL, ORMs, and application development using Postgres.
What Microsoft is doing with Postgres & the Citus Data acquisition | PGConf E...Citus Data
Many people have asked us: “Why did Microsoft acquire Citus Data?” and “What do you plan to do with the Citus open source extension to Postgres?” Come join us to see the exciting work we are doing with Postgres and open source at Microsoft.
Deep Postgres Extensions in Rust | PGCon 2019 | Jeff DavisCitus Data
Postgres relies heavily on an extension ecosystem, but that is almost 100% dependent on C; which cuts out developers, libraries, and ideas from the world of Postgres. postgres-extension.rs changes that by supporting development of extensions in Rust. Rust is a memory-safe language that integrates nicely in any environment, has powerful libraries, a vibrant ecosystem, and a prolific developer community.
Rust is a unique language because it supports high-level features but all the magic happens at compile-time, and the resulting code is not dependent on an intrusive or bulky runtime. That makes it ideal for integrating with postgres, which has a lot of its own runtime, like memory contexts and signal handlers. postgres-extension.rs offers this integration, allowing the development of extensions in rust, even if deeply-integrated into the postgres internals, and helping handle tricky issues like error handling. This is done through a collection of Rust function declarations, macros, and utility functions that allow rust code to call into postgres, and safely handle resulting errors.
Why Postgres Why This Database Why Now | SF Bay Area Postgres Meetup | Claire...Citus Data
I spent the early part of my career working on developer tools, operating systems, high-speed file systems, and scale-out storage. Not databases. Frankly, I always thought that databases were a bit boring. So almost 2 years in to my new job at a Postgres company, I continue to be amazed at the enthusiasm of the PostgreSQL developer community and users. I mean, people’s eyes light up when you ask them why they love Postgres. Sure, a lot of us get animated when talking about our newest gadget, or Ronaldo’s phenomenal free-kick goal in the World Cup, or mint chip gelato from La Strega Nocciola—but most platform software simply doesn’t trigger this kind of passion. So why does Postgres? Why is this open source database having such a “moment”? Well, I’ve been trying to understand, looking at this “Postgres moment” from a few different angles. In this talk I’ll share what I’ve observed to be the top 10 business, technology, and community reasons so many of you have so much affection for PostgreSQL.
A story on Postgres index types | PostgresLondon 2019 | Louise GrandjoncCitus Data
Want to know everything about indexes in postgres? Here are the slides for a postgresql talk, and if you want to know more, you can read articles on www.louisemeta.com.
The Art of PostgreSQL | PostgreSQL Ukraine | Dimitri FontaineCitus Data
PostgreSQL is the World’s Most Advanced Open Source Relational Database and by the end of this talk you will understand what that means for you, an application developer. What kind of problems PostgreSQL can solve for you, and how much you can rely on PostgreSQL in your daily activities, including unit-testing.
Optimizing your app by understanding your Postgres | RailsConf 2019 | Samay S...Citus Data
I’m a Postgres person. Period. After talking to many Rails developers about their application performance, I realized many performance issues can be solved by understanding your database a bit better. So I thought I’d share the statistics Postgres captures for you and how you can use them to find slow queries, un-used indexes, or tables which are not getting vacuumed correctly. This talk will cover Postgres tools and tips for the above, including pgstatstatements, useful catalog tables, and recently added Postgres features such as CREATE STATISTICS.
When it all goes wrong (with Postgres) | RailsConf 2019 | Will LeinweberCitus Data
You're woken up in the middle of the night to your phone. Your app is down and you're on call to fix it. Eventually you track it down to "something with the db," but what exactly is wrong? And of course, you're sure that nothing changed recently…
Knowing what to fix, and even where to start looking, is a skill that takes a long time to develop. Especially since Postgres normally works very well for months at a time, not letting you get practice!
In this talk, I'll share not only the more common failure cases and how to fix them, but also a general approach to efficiently figuring out what's wrong in the first place.
The Art of PostgreSQL | PostgreSQL Ukraine Meetup | Dimitri FontaineCitus Data
PostgreSQL is the World’s Most Advanced Open Source Relational Database and by the end of this talk you will understand what that means for you, an application developer. What kind of problems PostgreSQL can solve for you, and how much you can rely on PostgreSQL in your daily activities, including unit-testing.
Using Postgres and Citus for Lightning Fast Analytics, also ft. Rollups | Liv...Citus Data
Watch Sai Srirampur, Solutions Engineer at Citus Data (now part of the Microsoft family), give a live demo of how you can use Postgres and the Citus extension to Postgres to manage real-time analytics workloads.
View if you & your application need:
>> A relational database that scales for customer-facing analytics dashboards, with real-time data ingest and a large volume of queries
>> A way to scale out Postgres horizontally, to address the performance hiccups you’re experiencing as you run into the resource limits of single-node Postgres
>> A way to roll-up and pre-aggregate data to build fast data pipelines and enable sub-second response times.
>> A way to consolidate your database platforms, to avoid having separate stores for your transactional and analytics workloads
Using a 4-node Citus database cluster in the cloud, Sai will show you how Citus shards Postgres to give you lightning fast performance, at scale. Also featuring rollups.
How to write SQL queries | pgDay Paris 2019 | Dimitri FontaineCitus Data
Most of the time we see finished SQL queries, either in code repositories, blog posts of talk slides. This talk focus on the process of how to write an SQL query, from a problem statement expressed in English to code review and long term maintenance of SQL code.
When it all Goes Wrong |Nordic PGDay 2019 | Will LeinweberCitus Data
You're woken up in the middle of the night to your phone. Your app is down and you're on call to fix it. Eventually you track it down to "something with the db," but what exactly is wrong? And of course, you're sure that nothing changed recently…
Knowing what to fix, and even where to start looking, is a skill that takes a long time to develop. Especially since Postgres normally works very well for months at a time, not letting you get practice!
In this talk, I'll share not only the more common failure cases and how to fix them, but also a general approach to efficiently figuring out what's wrong in the first place.
Why PostgreSQL Why This Database Why Now | Nordic PGDay 2019 | Claire GiordanoCitus Data
I spent the early part of my career working on developer tools, operating systems, high-speed file systems, and scale-out storage. Not databases. Frankly, I always thought that databases were a bit boring. So one year in to my new job at a Postgres company, I continue to be amazed at the enthusiasm of the PostgreSQL developer community and users. I mean, people’s eyes light up when you ask them why they love Postgres. Sure, a lot of us get animated when talking about our newest iPhone, or Ronaldo’s phenomenal free-kick goal in the World Cup, or mint chip gelato from La Strega Nociola—but most platform software simply doesn’t trigger this kind of passion. So why does Postgres? Why is this open source database having such a “moment”? Why now? Well, I’ve been trying to find out, looking at this “Postgres moment” from a few different angles. In this talk I’ll share what I’ve observed to be the top 10 business, technology, and community reasons so many of you have so much affection for PostgreSQL.
Scaling Multi-Tenant Applications Using the Django ORM & Postgres | PyCaribbe...Citus Data
There are a number of data architectures you could use when building a multi-tenant app. Some, such as using one database per customer or one schema per customer. These two options scale to an extent when you have say 10s of tenants. However as you start scaling to hundreds and thousands of tenants, you start running into challenges both from performance and maintenance of tenants perspective. You could solve the above problem by adding the notion of tenancy directly into the logic of your SaaS application. How to implement/automate this in Django-ORM is a challenge? We will talk about how to make the django app tenant aware and at a broader level explain how scale out applications that are built on top of Django ORM and follow a multi tenant data model. We'd take postgresql as our database of choice and the logic/implementation can be extended to any other relational databases as well.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
8. @clairegiordano
Developer > Engineering Manager
Product Manager > Product MarketerHi, I’m Claire—and I’m a
Principal PM Manager
at Microsoft, by way of the
recent Citus Data acquisition,
where I was VP of Marketing.
@clairegiordano @citusdata @microsoft
Sun Microsystems
Citus Data > Microsoft
Applied Math / Computer Science
10. @clairegiordano
“ We live in an Internet age, which means we
live in an age mostly built by engineers-
ergo, we live in a very engineer-centric
world.
And what engineers love to tell us is that
marketing shouldn’t matter. Only the
product should matter. If you need
marketing, that’s only because you haven’t
designed the product well enough.
This is what we call “Window dressing
marketing”. Marketing as an appendage.
Marketing as an afterthought. Marketing
that doesn’t matter, in other words.
And that’s what most marketing is. And
most of it is quite rightly ignored.
I don’t know about you, but we can’t afford
to have marketing that’s ignored. Our
marketing has to matter. Our marketing has
to get people to care, or else we're out of
business.Source: Gapingvoid Creative Design Group
The day after I submitted my Gluecon talk proposal,
this Gapingvoid newsletter landed in my inbox.
Further reinforcing the need to talk about this.
11. @clairegiordano
In researching this talk, I discovered this 2018 Velocity NYC keynote by
Michael Bernstein. Turns out lots of us are having the same conversation!
@clairegiordano
16. @clairegiordano
@Clairegiordano
1
1. Is there a bias against
marketing?
2. Are there lessons for
us in sailboat racing?
3. Why do we
(developers) really
need marketing?
@clairegiordano
18. @clairegiordano
DO DEVELOPERS
HATE THESE THINGS?
qYES
qNO
blogs documentation
video how-to’s
t-shirts
stickers?
conferences
downloads
reddit
stackoverflow
google search@clairegiordano
20. @clairegiordano
Sign up for our newsletter and
we'll send you a great set of
content each month, no spam,
no marketing, just interesting
content.
“
qYES
qNO
@clairegiordano
Does the question above promulgate bias against marketing?
Does this question implicitly equate marketing with spam?
25. @clairegiordano
Have you ever
anonymized the work of
an individual by referring
to them as a group? E.g.
“I can’t believe what
marketing said…”
@clairegiordano
It’s a lot easier to build walls and to devalue the work of other
teams when you don’t think of the other teams as individuals
but rather as amorphous groups, like “marketing.”
26. @clairegiordano
@Clairegiordano
1. Is there a bias against
marketing?
2. Are there lessons for
us in sailboat racing?
3. Why do we
(developers) really
need marketing?
2
@clairegiordano
29. @clairegiordano
Skipper (or Helmsman, or Driver), and Bowman, and Main Trimmer, and Trimmer for Jib and Spinnaker:
all have an important role to play. The team communication & collaboration wins or loses the race. There
is no room in a winning boat for walls, divides, and disparagement.
33. @clairegiordano
@Clairegiordano
1. Is there a bias against
marketing?
2. Are there lessons for
us in sailboat racing?
3. Why do we
(developers) really
need marketing?
3
@clairegiordano
34. @clairegiordano
If you build it, they will
NOTcome
@clairegiordano
Apologies to the movie Field of Dreams, but
build it, and they will NOT come. There is real
work to tell the story about how you can help
users—and to help users to discover your
offering.
35. @clairegiordano
“MARKETING IS
MORE IMPORTANT THAN CODE IN THE
ADOPTION OF SOFTWARE.”
—Michael Bernstein, Velocity NYC 2018
@clairegiordano
This is the bold claim made by Michael in his Velocity NYC keynote. Is it true? I do
love the quote. But based on the sailing example, marketing & product &
engineering & docs all need to be in the boat together.
40. @clairegiordano
Database constraints
in Postgres: The last
line of defense
Data has a certain gravity and inertia. Once it’s stored
it’s not likely to be actively moved or frequently
modified. At least not for your one source of truth.
Protecting that data and ensuring it’s both safely stored
but also correct is worth the time investment because of
the value it has.
Going further, your database schema and models are
going to change far less than your application code.
Because it changes less frequently the case
By Will Leinweber
➜ CITUSDATA.COM/BLOG
READ OUR
BLOGS?
41. @clairegiordano
Can I use math to persuade you
that it’s worth
welcoming marketing
into your boat?
@clairegiordano
42. @clairegiordano
1.01365 = 37.8
0.99365 = 0.03
Source: https://tomtunguz.com/1-01365-37-7/ @clairegiordano
Love this blog post from Tomasz Tunguz (Redpoint) about the impact of getting 1% better
every day (or declining by 1% every day.) What if you all embraced your need for marketing
every day over the next year?