This document provides an agenda and tips for a business valuation conference. It outlines Stirling Mercantile's services including mid-market financings, early-stage VC financings, mergers and acquisitions, and public market advisory. It recommends including a business plan, CIM, financials, and due diligence materials when presenting a company. Buyers are motivated by ROI and value to customers. Presentations should be concise and stimulate questions, and summaries should capture the key points of each section in 2 pages or less.