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NVBC perfecting your pitch 2010

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How to improve your presentation for investors in particular and for all purposes in general

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NVBC perfecting your pitch 2010

  1. 1. Perfecting Your Pitch <br />Presentation begins at 7pm<br />David Shore<br />Jonathan Bixby<br />jonathan.bixby@strangeloopnetworks.com<br />604 638-0716<br />DShore@StirlingMercantile.com <br />604 484-0070 x 2001<br />davidshore<br />
  2. 2.
  3. 3. WIN<br />
  4. 4.
  5. 5. COMMUNICATION<br />
  6. 6.
  7. 7. Early - Stage Financing<br /> - PERFECTING YOUR PITCH -<br />
  8. 8.
  9. 9.
  10. 10. Tell Me What You Do <br />We sell [hardware/software] <br />that helps [our target market] <br />to [save money or make money]<br /> - PERFECTING YOUR PITCH -<br />
  11. 11. Descriptions – Strangeloop Networks<br />Bad<br />Strangeloop Networks builds technology which reduces roundtrips, eliminates View State and drastically reduces application turns in web applications. The technology works in ASP.NET and Web Services.<br />Winner<br />Strangeloop Networks sells web optimization technology that accelerates E-Commerce sites, making our customers more money through a higher conversion rate.<br /> - PERFECTING YOUR PITCH -<br />
  12. 12. Descriptions – Energy Aware 2006<br />Bad<br />Energy Aware Technology is a developer of demand response technology that helps reduce end user electricity demands in smart grid applications so utilities can keep their electricity supplies within their customer demand levels.<br />Winner<br />Energy Aware Technology sells home energy displays to electric utilities to help their residential consumers better understand the way they use energy so they can reduce their electricity waste and save money.<br /> - PERFECTING YOUR PITCH -<br />
  13. 13. Descriptions – RFind - 2006<br />Bad<br />Winner <br />RFind develops a low cost system using wireless electronic (RFID) tags that help manufacturers locate their assets and free up resources to save on costs of storage.<br />RFind’s communication technology uses trilateral targeting algorithms to enable RTLS Gateways and proprietary Gateposts to monitor chokepoint & ingress/egress points for real-time wireless asset location.<br /> - PERFECTING YOUR PITCH -<br />
  14. 14. COMMUNICATION<br />
  15. 15.
  16. 16. Pricing : A Science and an Art<br />The Secrets of Superb Public Speaking – John Miers 2009<br /> - PERFECTING YOUR PITCH -<br />
  17. 17. Name: Jonathan Bixby<br />Company: Strangeloop Networks<br />Employees: 35<br />Raised Money: Yes (lots of angel)<br />Kids: 3 Boys<br />- Max (6)<br />- Sam (4)<br />- Ben (7 Months) – he is cute<br />I love what I do!<br />
  18. 18. Textual Presentations<br />
  19. 19. Graphical Presentations<br />
  20. 20. Textual Presentations<br /> - PERFECTING YOUR PITCH -<br />
  21. 21. Graphic Presentations<br /> - PERFECTING YOUR PITCH -<br />
  22. 22.
  23. 23. Presentation to:<br />Date and time<br />1<br />
  24. 24. Snapshot<br />$2m for an active board seat<br />2<br />
  25. 25. Team<br /><ul><li>John, CEO
  26. 26. Former ABC, XYZ
  27. 27. Jim, CTO, Founder
  28. 28. Former ABC, PQR
  29. 29. VP Marketing
  30. 30. Identified
  31. 31. David, Board Member
  32. 32. DEF, PQR</li></ul>.<br />3<br />
  33. 33. Industry Problem<br />Revenue is dropping<br />Expenses are rising<br />Customers are leaving<br />4<br />
  34. 34. Our Solution<br />“I think this is the best thing I’ve ever seen!”<br />Mr. Big at Target Customer<br />5<br />
  35. 35. Addressable Market<br />$XXm<br />$XXXm<br />$Xb Overall<br />6<br />
  36. 36. Competition<br />Speed<br />Comp<br />Comp<br />Functionality<br />7<br />
  37. 37. Sales and Marketing Strategy<br />Pricing strategy<br />Target markets<br />Channels or partners<br />Current funnel<br />8<br />
  38. 38. Projections<br />9<br />
  39. 39. Projections<br />10<br />
  40. 40. Road Map<br />Funding Roadmap<br />IP Roadmap<br />Full Launch<br />Series B<br />>$10m<br />Beta, one sector<br />Series A<br />$4m<br />Alpha<br />Seed, Angel<br />$1.2m<br />Design<br />$0.3m<br />F, F & E<br />Year 1 2 3 4 5<br />Mainstream Growth<br />Exit<br />Revenue<br />RoadMap<br />Crossing the Chasm<br />Early Adopters<br />today<br />11<br />
  41. 41. Summary<br /><ul><li>Team
  42. 42. Market opp
  43. 43. Timing</li></ul>13<br />
  44. 44. Appendix<br />14<br />
  45. 45. Avoid Saying…<br />‘Our projections are conservative’<br />‘We have no competition’<br />‘We have a first mover advantage’<br />‘We only need to capture x% of the market share’<br />.<br />.<br />D<br /> - PERFECTING YOUR PITCH -<br />
  46. 46.
  47. 47. COMMUNICATION<br />
  48. 48.
  49. 49. WIN<br />
  50. 50. Tell me what you do <br />We sell [hardware/software] <br />that helps [our target market] <br />to [save money or make money]<br /> - PERFECTING YOUR PITCH -<br />

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