This document summarizes the work of a Media Futures Associate at the Knowledge Transfer Partnership between the University of the Arts London and The Press Association over the past 4 months and plans for the next 4 months. It established an innovation group, conducted an innovation survey, worked on a newsgaming project, and engaged in dissemination activities. Plans for the next 4 months include finalizing the newsgaming consortium, drafting an EU grant proposal, establishing further innovation groups, and engaging in conference presentations and other dissemination. Benefits to the associate, company, and university are also summarized.