The document discusses the challenges of delivering information to users during the agricultural cycle and stresses the importance of understanding the end user's needs. It highlights the necessity of ensuring data is valuable and explores barriers to regular usage, which is linked to financial sustainability. The document prompts reflection on strategies for market assessment and user engagement.

1. Beating the challenges to
delivering information to users

2. Information needs during agricultural cycle
Source: GSMA mAgri Market Entry Toolkit

3. WHO IS YOUR END
USER?

4. Market assessment & user needs
What do you think your role is?
Source: GSMA mAgri Market Entry Toolkit

5. WHAT HAVE YOU DONE TO
ENSURE YOUR DATA IS OF
VALUE TO YOUR END USER?

6. Barriers?
Data
(Remote sensing product
output)
End
User

7. Aware
Understand
Try
• Challenges
• Focus
• Action
Regular
Useage

8. What we are aiming for?
Source: GSMA mAgri Market Entry Toolkit

9. Does regular usage by
your user lead to financial
sustainability and
scalability? If not, what is
the plan for financing?