As physicians across the world embrace social networks, pharmaceutical firms are beginning to explore new means of engagement. It examines overall trends in social media, how physicians are adopting social networks across the world, current physician needs, examples of pharma initiatives and opportunities for pharma/physician engagement in 2010.
This presentation is a condensed version of a more detailed overview I recently used for discussions with pharmaceutical firms in the U.S and abroad.
Health Care Social Media - An Introduction to Engaging Intelligently and LegallyDavid Harlow
Learn more about the value of social media tools, the range of issues they present, and some key strategies for using these tools effectively while steering clear of trouble by social media expert and charter member of the Advisory Board of the Mayo Clinic Center for Social Media, David Harlow.
Engage David Harlow as a keynote speaker or consultant to your organization: http://bit.ly/tgQhmU
One recent review: '@healthblawg is so good I just tend to listen vs tweet'
You may purchase the audio and a transcript of this webinar at http://bit.ly/uqBiBi
Ethics 2.0: Implications of Connected HealthKevin Clauson
An interactive panel chaired by Dr. Joan Dzenowagis on Ethics 2.0 that utilized an audience response system at Medicine 2.0 in 2009 at Toronto, Canada.
Physicians' Social Networks: A New Tool in Global Health Len Starnes
Presentation first given at the Digital Health Summit Turkey, Istanbul, December 17 2015. Focus of the presentation is the emerging role of physicians' social networks in supporting national health reform programmes and managing pandemic threats.
Health Care Social Media - An Introduction to Engaging Intelligently and LegallyDavid Harlow
Learn more about the value of social media tools, the range of issues they present, and some key strategies for using these tools effectively while steering clear of trouble by social media expert and charter member of the Advisory Board of the Mayo Clinic Center for Social Media, David Harlow.
Engage David Harlow as a keynote speaker or consultant to your organization: http://bit.ly/tgQhmU
One recent review: '@healthblawg is so good I just tend to listen vs tweet'
You may purchase the audio and a transcript of this webinar at http://bit.ly/uqBiBi
Ethics 2.0: Implications of Connected HealthKevin Clauson
An interactive panel chaired by Dr. Joan Dzenowagis on Ethics 2.0 that utilized an audience response system at Medicine 2.0 in 2009 at Toronto, Canada.
Physicians' Social Networks: A New Tool in Global Health Len Starnes
Presentation first given at the Digital Health Summit Turkey, Istanbul, December 17 2015. Focus of the presentation is the emerging role of physicians' social networks in supporting national health reform programmes and managing pandemic threats.
Why Physicians' Social Networks will be Crucial for Your Marketing StrategyLen Starnes
Presentation first given at Digipharm London, 29th September 2011. A global overview of physicians social networks, updating a similar overview presented in March 2009. Focus is on key learnings and major developments in USA, Europe and the Asia-Pacific region.
The impact of social media on the pharmaceutical sectorPaul Grant
A presentation delivered to an audience of medical information, researchers, and clinical trial colleagues from within the pharmaceutical industry at the DIA Clinical Forum in Basel, 12th October 2011
Importance of social media in Pharmaceutical industryActiance, Inc.
Guidelines for the pharmaceutical industry are lacking, Novartis had used Facebook and two popular social networking sites, to influence consumers in spreading the word about Tasigna, a cancer drug. The FDA concluded that Novartis’ act failed to meet regulatory and compliance standards. Specifically, the FDA called out Novartis’ marketing as incomplete and misleading since it failed to communicate any risk information associated with the use of Tasigna.
Why Physicians' Social Networks will be Crucial for Your Marketing StrategyLen Starnes
Presentation first given at Digipharm London, 29th September 2011. A global overview of physicians social networks, updating a similar overview presented in March 2009. Focus is on key learnings and major developments in USA, Europe and the Asia-Pacific region.
The impact of social media on the pharmaceutical sectorPaul Grant
A presentation delivered to an audience of medical information, researchers, and clinical trial colleagues from within the pharmaceutical industry at the DIA Clinical Forum in Basel, 12th October 2011
Importance of social media in Pharmaceutical industryActiance, Inc.
Guidelines for the pharmaceutical industry are lacking, Novartis had used Facebook and two popular social networking sites, to influence consumers in spreading the word about Tasigna, a cancer drug. The FDA concluded that Novartis’ act failed to meet regulatory and compliance standards. Specifically, the FDA called out Novartis’ marketing as incomplete and misleading since it failed to communicate any risk information associated with the use of Tasigna.
Social Media Marketing Life Science Alley March 2013Elise Schadauer
Use of social media by doctors and consumers is growing. This presentation shares social media trends and best practices for medical device companies looking to dive into social media marketing.
An overview of the opportunities that physicians' social networks may offer pharmaceutical companies as an emergent new engagement channel in China. Includes analyses of current physicians' social networks in China, physicians' social networks as a global phenomenon, key learnings and Chinese scenarios. Presented at conferences in Shanghai in 2009 and Singapore in 2010. This version presented at EyeforPharma's Sales & Marketing in China for Pharma conference, 3 - 4 December 2009, Shanghai.
Presentation given on June 8, 2010 at the GAME Conference in Montreal covering the evolving role of Social Media and Networking in Continuing Medical Education and Continuing Physician Professional Development
this presentation is helpful for all health professionals who are providing care. it show how to use and where to use social media. and what are the advantage and dis advantage of use of social media.
Social Media's Impact on Healthcare - HCNM KeynoteJoel Selzer
Here is the keynote presentation Shahid Shah and I delivered at the Healthcare New Media Conference in Chicago, June 14th. This deck looks back on the impact social media has made across the patient and provider landscape, examining specific examples over the past year, and offers a vision of what the future may hold.
We walk through how hospitals, patient communities, physician networks, pharmaceutical manufacturers, the federal government and private innovators have managed the opportunities and challenges social media provides.
Companies can leverage social media to drive business and compete effectively in the new era of health care. But what do you need to know before jumping in or expanding your efforts? What considerations do medical technology marketing professionals need to take into account when implementing a strategic social-media plan?
Part one of our five-part series outlines how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social-media strategies to management and internal legal and regulatory teams.
Healthcare Social Networking: Is Pharma Ready to Join the Conversation?Len Starnes
A pragmatic assessment of the impact of social networking on pharma marketing & sales. Includes analyses of HCPs' social networks, consumer/patient social networks and the convergence of PR with SEO and SEM. Presented at conferences in Zurich, Shanghai and Boston during 2008. This version presented at EyeforPharma's
E-Communications and Online Marketing Summit, Boston, 2008.
Healthcare Professionals' Social Networks: The Beginning of the End of Pharma...Len Starnes
First presented at Digital Pharma Europe, Barcelona, 31st March 2009.
Captures the current status of healthcare professionals' social networks from a global perspective and a pharmaceutical industry marketing & sales perspective
CDSCO and Phamacovigilance {Regulatory body in India}NEHA GUPTA
The Central Drugs Standard Control Organization (CDSCO) is India's national regulatory body for pharmaceuticals and medical devices. Operating under the Directorate General of Health Services, Ministry of Health & Family Welfare, Government of India, the CDSCO is responsible for approving new drugs, conducting clinical trials, setting standards for drugs, controlling the quality of imported drugs, and coordinating the activities of State Drug Control Organizations by providing expert advice.
Pharmacovigilance, on the other hand, is the science and activities related to the detection, assessment, understanding, and prevention of adverse effects or any other drug-related problems. The primary aim of pharmacovigilance is to ensure the safety and efficacy of medicines, thereby protecting public health.
In India, pharmacovigilance activities are monitored by the Pharmacovigilance Programme of India (PvPI), which works closely with CDSCO to collect, analyze, and act upon data regarding adverse drug reactions (ADRs). Together, they play a critical role in ensuring that the benefits of drugs outweigh their risks, maintaining high standards of patient safety, and promoting the rational use of medicines.
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...Oleg Kshivets
Overall life span (LS) was 1671.7±1721.6 days and cumulative 5YS reached 62.4%, 10 years – 50.4%, 20 years – 44.6%. 94 LCP lived more than 5 years without cancer (LS=2958.6±1723.6 days), 22 – more than 10 years (LS=5571±1841.8 days). 67 LCP died because of LC (LS=471.9±344 days). AT significantly improved 5YS (68% vs. 53.7%) (P=0.028 by log-rank test). Cox modeling displayed that 5YS of LCP significantly depended on: N0-N12, T3-4, blood cell circuit, cell ratio factors (ratio between cancer cells-CC and blood cells subpopulations), LC cell dynamics, recalcification time, heparin tolerance, prothrombin index, protein, AT, procedure type (P=0.000-0.031). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and N0-12 (rank=1), thrombocytes/CC (rank=2), segmented neutrophils/CC (3), eosinophils/CC (4), erythrocytes/CC (5), healthy cells/CC (6), lymphocytes/CC (7), stick neutrophils/CC (8), leucocytes/CC (9), monocytes/CC (10). Correct prediction of 5YS was 100% by neural networks computing (error=0.000; area under ROC curve=1.0).
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
- Video recording of this lecture in English language: https://youtu.be/kqbnxVAZs-0
- Video recording of this lecture in Arabic language: https://youtu.be/SINlygW1Mpc
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
Best Ayurvedic medicine for Gas and IndigestionSwastikAyurveda
Here is the updated list of Top Best Ayurvedic medicine for Gas and Indigestion and those are Gas-O-Go Syp for Dyspepsia | Lavizyme Syrup for Acidity | Yumzyme Hepatoprotective Capsules etc
5. Facebook Added 50 Million New Users
Worldwide in the Past 2 Months
More than 400
million active users
50% of active users
log on to Facebook
in any given day
More than 8 billion
More than 3 billion minutes are spent on
photos uploaded to the Facebook each day
site each month (worldwide)
5
8. Physicians are Interacting through Digital and
Social Media Channels
Physicians engage online as part of their
clinical workflow…
of physicians search for drug
information through digital channels
… and they have embraced social media
for Peer-to-Peer interaction
of physicians are interested in or
already use physician social networks
8
9. Physicians Across the World Believe the
Internet is Essential to their Practice
The internet is essential
% physicians agreeing
to my professional practice*
*Manhattan Research, Taking the
Pulse Asia v9.0, 2009 9
10. Demand for Physician Social Networks is
High Across Asia
% physicians
*Manhattan Research, Taking the
Pulse Asia v9.0, 2009 10
12. Physicians Utilize a Growing Number of Private
Networking Sites throughout the World
Current Uses:
- Ask & Answer Questions
- Network with Peers
- Consult on Clinical Cases
- Discuss Product Efficacy
- Review Public Health Alerts
- Consume CME & Educational Videos
12
14. Ozmosis Enables Physicians to Learn from
Sources they Trust
Professional application
of a social network
enables licensed MDs and
DOs to exchange medical
knowledge
Real physician identities are properly verified and clearly
displayed to all members
Power of the trusted network delivers personalized and
relevant information to every physician
14
15. Ozmosis Provides a Trusted Environment for
Physician Interaction
Why is Ozmosis the Most Trusted Physician’s Network?
You are Entering a Pharma
Sponsored Area
Ozmosis will not share your
personal information
or discussions without your
express permission.
Ozmosis uses real names Physicians must opt-in to
and credentials Pharma areas
Only licensed & verified All commercial affiliations
physicians are members must be disclosed
The Result:
15
18. Today, Pharma Primarily uses Social Media
for Observation and Research
Observation: Conduct Research:
Monitor discussions to uncover:
- Unmet needs Post and answer questions
directly within a physician
- Drug usage & treatment trends community
- Unknown side-effects
Conduct surveys
- Off-label usage
Establish panels based on pre-
- Early identification of critical issues selected criteria
18
19. Some have Taken Steps to Engage Physicians
in Meaningful Ways
Engagement:
Hosting specialty communities
Scientific staff are participating in discussions
Delivering virtual training and networking
opportunities
Providing live customer support
19
21. Boehringer Ingelheim Won a PM Society Award
for its e-Marketing Campaign on Doctors.net.uk
Over the 12-month campaign period 27,000 online doctor interactions
resulted a £2.3 million increase in total cash sales versus forecast and
incremental growth in sales of 19 percent
21
22. Syndicom Brings Spine Surgeons and Device
Manufacturers Together for Training & Networking
22
23. Yammer’s use as an Internal Collaboration Tool
can Open Pharma’s Eyes to New Possibilities
23
25. 33% of Physicians Review Product or Treatment
Options via Social Media
*Manhattan Research, Taking the
Pulse v9.0, 2009 25
26. What do Physicians Really Want from Pharma?
Physicians Need:
Fast, simple, reliable answers to product questions
Peer to Peer interaction and trusted feedback
Access to customer service provided on their terms
(where they want it, how they want it)
26
27. Successful Engagement Requires More than the
Right Platform
Trust Platform Engagement
Physicians need to know Physicians need Physicians need an “On
who they are learning personalized services Demand” service model
from and relevant to their for real-time answers
communicating with information needs and support
Information must come Environment must be Peer-to-peer interaction
from verified and secure to ensure should drive product
credible sources privacy adoption
Platform should
integrate with your
existing content and e-
services
27
28. Set a Path Towards True Engagement and
Customer Service
1. Take calculated steps forward
- assess and mitigate your risks before scaling programs
2. Focus on the strategy not tactics
- define an integrated and comprehensive approach
3. Accelerate shift to a customer centric model
- Focus efforts on what HCPs need at the point of care
4. Interact with physicians on their terms
- answer questions quickly and deliver service on demand
28
29. Concerns Regarding Adverse Events and Off
Label Discussions may be Overstated
Only 1 in 500 cases from the *research meet ABPI criteria
*Nielson Online – September 2008 29
31. Please contact the Ozmosis team for additional
information
Joel Selzer
Co-Founder & CEO - Ozmosis
http://twitter.com/jbselz
http://www.facebook.com/joel.selzer
(202) 595-8005
joel@ozmosis.com
31