Social media tools for training: Facebook and Google+


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  • Share your best experience on Social Media that involved Learning
    Social media is distinct from industrial media, such as newspapers, television, and film. Social media comprises relatively inexpensive and accessible tools that enable anyone (even private individuals) to publish or access information – industrial media generally require significant resources to publish information. (
    Social Media may include (although is not limited to):
    social networking sites (eg Facebook, Myspace, LinkedIn, Bebo, Yammer)
    video and photo sharing websites (eg Flickr, Youtube)
    blogs, including corporate blogs and personal blogs
    blogs hosted by media outlets (eg ‘comments’ or ‘your say’ feature on
    micro-blogging (eg Twitter)
    wikis and online collaborations (eg Wikipedia)
    forums, discussion boards and groups (eg Google groups, Whirlpool)
    vod and podcasting
    online multiplayer gaming platforms (eg World of Warcraft, Second life)
    instant messaging (including SMS)
    geo-spatial tagging (Foursquare)
    The common link between social media websites is that you are able to interact with the website and interact with other visitors.
    You may be able to share text, images, video, comments, votes and links there.
    Any website that invites you to interact with the site and with other visitors falls into the definition of social media.
    Photo Credit:
  • Social Networking Features
    Social networking is based on a certain structure that allow people to both express their individuality and meet people with similar interests. This structure includes having profiles, friends, blog posts, widgets, and usually something unique to that particular social networking website -- such as the ability to 'poke' people on Facebook.
    Profile. This is where you tell the world about yourself. Profiles contain basic information, like where you live and how old you are, and personality questions, like who's your favorite actor and what's your favorite book. Social networks dedicated to a special theme like music or movies might ask questions related to that theme.
    Friends. Friends are trusted members of the site that are allowed to post comments on your profile or send you private messages. You can also keep tabs on how your friends are using social networking, such as when they post a new picture or update their profile. Friends are the heart and soul of social networking. It should be noted that not all social networks refer to them as 'friends' -- LinkedIn refers to them as 'connections -- but all social networks have a way to designate members as trusted.
    Groups. Most social networks use groups to help you find people with similar interests or engage in discussions on certain topics. A group can be anything from "Johnson High Class of '98" to "People Who Like Books" to "Doors Fans". They are both a way to connect with like-minded people and a way to identify your interests. Sometimes, groups are called by other names, such as the 'networks' on Facebook.
    Discussions. A primary focus of groups is to create interaction between users in the form of discussions. Most social networking websites support discussion boards for the groups, and many also allow members of the group to post pictures, music, video clips, and other tidbits related to the group.
    Blogs. Another feature of some social networks is the ability to create your own blog entries.
    Apps/Widgets. A popular way of letting your personality shine through is by gracing your social networking profile with web widgets. Many social networks allow a variety of widgets, and you can usually find interesting widgets located on widget galleries. There are thousands of applications on Facebook that further help you share content and interact with others. To browse the applications you already might be using or to search for more applications visit to browse available applications. Popular applications include Photos, Events, Movies, and Causes.
  • 70% of learning comes through experiential, on-the-job learning; informal or social learning makes up another 20%; and formal structured learning comprises only 10% of how adults best acquire new knowledge.
    Informal Social Learning
    Informal social learning involves drawing information from co-workers, either directly or remotely, via telecommunications or online peer-to-peer networking. It is typically well focused on business needs, accessible on demand and relatively low cost compared to formal learning. In recent years, “a number of dedicated ‘social learning platforms’ have emerged. These vary in approach, but most incorporate YouTube-like features that support individual content sharing, peer-ranking and analysis of social capital,” says Charles Jennings.
    Experiential Learning
    Experiential learning occurs through on-the-job experience, practice, conversations and reflection. Because it is delivered face to face or using technology, both via computer and mobile devices, experiential learning, or on-the-job performance support, is available the moment a need arises.
    Use of social media provides strategies for RTOs to prepare workers for the workplace that is emerging
    Good overview Demystifying 70:20:10
  • Examples
    Learners are already in the space. No need for deploying LMS or upskilling learners
    RTOs can own multiple Groups, control who has access and administration.
    Timeline provides ongoing evidence for auditors
    Learners profiles helped evidence of identity.
    Capturing Evidence
    Students may not be totally comfortable with social media contact (Their space?)
    Need to induct on identity protection techniques
    Participating with student identity while maintaining personal identity.
    The TinCan API looks to a future where we can capture activity streams such as those in Facebook.“As we start to aggregate these streams across an enterprise, or even across an industry, we can start to identify the training paths that lead to the most successful outcomes.”
  • Link to assessment
    Base on participants sharing experiences & prior knowledge (that is the “Students Story)
    Application to workplace or experience
    Make pre readings short
    Mix of problems, case studies, reflections
    Commenting/Building on postings
    Use to demonstrate employability skills
  • What becomes the role of the trainer using social media?Don’t over intervene
    Weave posts rather than answer
    Add value with extra links
    Share your experiences in relation to posts
    Share good resources and link to your understanding.
    Have a opinion but let it rest within your presentation of Pros and Cons
    Work with good posters
    Contact lurkers for involvement
    Give participants responsibility for post topics
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  • Sharing placement experiences
    Differing perspectives
    Put assessment and diaries at the centre of assessment in Facebook
    Reinforce industry confidentiality and ethics
    Pose “What Ifs’ to learners to explore possible responses to dilemmas whilst on placement
  • Pose questions through Videos, Images, Audio Files and Text.
    Keep them open ended, allow learners to approach the question form all perspectives
    (Give Basketball referee example)
    Photo Credit://
  • Industry experts (audio/video/webinars)
    Discussion forums
    Group Work
    Action Learning Sets(finding solutions to workplace issues)
    Using Social Media to follow Industry events/conferences
    Learners creating reports in variety of formats
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  • Learners can participate in live chat sessions with Trainers and or Industry Figures
    Provide Assessment support and clarification
    Have regular times for drop in
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  • Facebook groups are an excellent and easy to manage method for creating and controlling Communities of Practice once courses have commenced, also Alumni's.
    On sell new courses
    Swap experiences in work post training
    Maintain links between learners, add resources, provide support for jobs and ventures, advice and help.
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  • Take a minute to describe how you might use Social Media in training at your RTO
    Use the pen tool on the whiteboard. Click on it and then click on the whiteboard to write. You can 1 minute
    Photo Credit:”
  • Facebook is a social network for connecting people with those around them – friends, family, coworkers, or simply others with similar interests. Facebook started in 2004 as a closed community for college students (requiring users to sign up with a valid university email address) but has since expanded beyond that to schools, corporations, and any user across the world. Facebook allows users to connect and share information in a variety of ways.
    Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
    Facebook is a tool for connecting people with those around them.
  • According to social bakers -
    Australia Facebook demographics is other social media statistics we monitor. The largest age group is currently 25-34 with total of 3 117 360 users, followed by the users in the age of 18-24.
    Male/Female User Ratio on Facebook in Australia
    There are 46% male users and 54% female users in Australia
  • Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives. You’d use a Page to promote your business
    Groups provide a closed space for small groups of people to communicate about shared interests. Groups can be created by anyone.
    You’d use a Group to promote your training
    Privacy:Page information and posts are public and generally available to everyone on Facebook.
    Audience: Anyone can like a Page to become connected with it and get news feed updates. There is no limit to how many people can like a Page.
    Communication: Page admins can share posts under the Page’s name. Page posts appear in the news feeds of people who like the Page and their friends. Page admins can also create customized apps for their Pages and check Page Insights to track the Page’s growth and activity.
    Privacy: In addition to an open setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members.
    Audience: Group members must be approved or added by other members. When a group reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know.
    Communication: In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs and invite members who are friends to group events.
  • It is easier to think of Elearning as a suite of Blended delivery choices available to RTOS:
    These modes can be any mix of face to face and either or a combination of online self paced, facilitated or group work sessions. Students participate in both traditional face to face classes and virtual classes such as online tutorials or discussion forum activities.
    Face to Face – Trainers and learners participate in online activities or resources during face to face sessions.
    Flexible, Self Paced Trainer or computer assessed – Learner works through prepared learning content that is assessed as they progress. Access to trainer generally for support or higher level assessment task feedback.
    Facilitated online – learning is conducted entirely online through course material provision provided through a Learner Management System and online activities provided though either virtual classroom tutorials or discussion forums. Not such an attractive model for RTOs as it does not attract Government funding incentives for training placements.
    Informal networks based on knowledge sharing (also known as social learning) – “The revolution that is social media means that now everyone can have access to the Social Web and a range of services and applications to support their own as well as their team’s learning, performance and productivity. “ Jane Hart.
  • For each course we can determine the best mix of delivery modes according to:
    Infrastructure available to deliver in each mode
    Capability of our organisation and our learners to teach and learn in each mode
    Strategic choices about how to package courses for blended learning
    The types of content we will need to delivery
    Learning activities
    Assessment methods and potential for assessment submission.
  • Take a minute to describe how you might use Social Media in training at your RTO
    Use the pen tool on the whiteboard. Click on it and then click on the whiteboard to write. You can 1 minute
    Photo Credit:”
  • A Google+ Profile is an individual’s place on Google+ where he or she publishes and shares content, and interacts with the Google+ community.
  • Circles let you group people together based on how you think of them in real life.
  • Text Chat – Video Call.
    Google HangOuts - Text, Video and Audio conversations.
  • Text Chat – Video Call.
    Hangouts: Using the hangouts feature, you can video chat with up to 10 other people.
    Hangouts on Air: Hangouts on Airs are produced by Google+ and are publicly aired live to the world on Google+ and YouTube. Hangouts on Air are also made available for playback at a later time. 10 people can join the hangout. Once the hangout is full, you can’t join and participate via video, but you can watch it as a YouTube video from the Strea
  • Google+ Pages are created and used by businesses and brands, while individuals create Google+ Profiles.
    Your Google+ Stream is where the updates from Google+ members in your Circles appear. It is updated in real-time. The text box at the top of the Google+ Stream is where you can enter your own updates and share photos and videos with people who have you in their Circles.
    As a Google+ member, you can share content (text, images, video, and links) by publishing it as an update to your Google+ Stream. When you share content, it’s visible on your own Google+ Stream and on the Streams of people that you chose to share that content with who have you in their own Google+ Circles. You can also “re-share” content that other Google+ members shared in their own Streams.
  • Google+ communities are places for people to get together and talk about the interests they share. Learn how to join an existing community or create a new one.
    Depending on the type of community, you may have to wait for approval before becoming a member.
  • There are a number of good reasons for RTOs to participate in and maintain a presence on Facebook.
    Here are a few:
    Get found by people who are searching for your products or services
    Connect and engage with current and potential customers
    Create a community around your business
    Promote other content you create, including webinars, blog articles, or other resources
    Generate leads for your business
    Blended Learning
  • There are a number of good reasons for RTOs to participate in and maintain a presence on Facebook.
    Here are a few:
    Get found by people who are searching for your products or services
    Connect and engage with current and potential customers
    Create a community around your business
    Promote other content you create, including webinars, blog articles, or other resources
    Generate leads for your business
    Blended Learning
  • Statistics about your application are accessible through the Insights Dashboard in Facebook
  • Mobile apps enable users to enjoy the full Facebook experience while on the Go
    The Facebook app available from the Apple Store (iOS) or Android store.
    This is how many of our learners will access Facebook
    • See what friends are up to• Share updates, photos and videos• Get notified when friends like and comment on your posts• Text, chat and have group conversations
    The Facebook Pages manager is available from the Apple Store (iOS) or Android store.
    Helps Facebook Page admins connect with their audience and keep up with activity on multiple Pages.
    • Post new updates and photos and respond to comments as your Pages
    • View and reply to private messages sent to your Page
    • Get notifications about new activity on your Pages right away
    • View your latest Pages Insights
    Pages Manager
  • Join a Hangout, post a photo, or see what friends are sharing while you’re on the go.
    Google+ Android Playstore
    Google+ Apple
  • HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard.
    Key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more.
    Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement.
    Still a little clumsy for use with Groups
  • Buffer is a great tool that will help you in two main ways.
    First, you can write a number of posts at one time, and choose which social profiles to send them to, and then Buffer will spread them out throughout the day or week so that you don't have to be at a computer all the time in order to have a social media presence.
    Second, since we Buffer will shorten your links in your post, it can provide more analytics than if you just were to post to Twitter or Facebook directly. For example, we can tell you exactly how many folks clicked on each of your links.
  • Facebook and Google+ remain outside of the organisations domain.
    The survey of 10,000 Yammer users revealed benefits in six key areas:
    Team communication
    Knowledge sharing
    Employee onboarding
    Company culture
    Employee engagement
  • Take a minute to describe how you might use Social Media in training at your RTO
    Use the pen tool on the whiteboard. Click on it and then click on the whiteboard to write. You can 1 minute
    Photo Credit:”
  • Policies for All Social Media Web Sites, Including Personal Web Sites
    Protect confidential and proprietary RTO information: Do not post any confidential or proprietary information about the RTO or its staff, board members, volunteers or members. Staff or volunteers who share confidential information do so at the risk of disciplinary action or termination of employment/volunteer assignment.
    Protect your identity. While you want to be honest about yourself, don't provide personal information that scam artists or identity thieves could use against you. Don't list your home address or telephone number or your work telephone or e-mail address
    Respect copyright and fair use laws: Always be aware of the copyright and intellectual property rights of others and of the RTO. You must also respect all other laws that might pertain to a posting, including laws against harassment, discrimination and defamation.
    Do not use the RTO name or logos for endorsements:Do not use RTO’s name to promote any product, cause, organization or political parties, candidates or positions.
    Respect privacy: Do not reference any staff member, volunteer, board member, member of the association, partner or vendor without their prior permission.
    Use proper conduct: Make sure that your postings online are consistent with the policies outlined in the APDT Employee Handbook.
    Terms of service: Make sure that you explicitly obey the Terms of Service of any social media platform you use.
  • Webtour
    A good example of a social media policy is from the Victorian Department of Justice
    Best Practices
    This section covers anyone who is posting for RTO site in an official capacity.  Give your post some thought prior to posting: Always be aware of the fact that there is no privacy on the Internet. Once you post something, in most cases you cannot erase it – posts can be forwarded quickly and proliferate throughout the Intranet in a matter of moments and can stay on the Internet for years. They can also be printed, copied or saved to personal computers. Think twice before posting something that may be controversial or lead to heightened emotions. Your post may reflect badly on the association and the membership. Use common sense: Avoid posting anything that would reflect negatively on the RTO or embarrass the association. This can include posts about sexual situations, off-color humor, racial or ethnic slurs, drug and alcohol use, political statements, personal insults, or anything that would generally be considered unacceptable in the workplace.
    Check your facts first: Always make sure what you post is factually correct. If you are unsure – don’t post! Make sure that you review your post for spelling and grammar as well.
    Respect is key: Realize that comments and posts on a social media site often can be heated and involve conflicting ideas and viewpoints. Always respect your audience and think carefully about how your respond. Know your audience: Consider when posting who will be your reader. It may not be just RTO staff members, but other trainers, the public, industry figures, partners, competing organizations, the media, and more. Make sure that whatever you post does not alienate or provoke any of these groups and damage the RTO’s reputation
    Personal web sites: If you are posting on your own personal site, please make sure you clearly state that your views are your own and do not necessarily represent the views of the RTO
    Photos and videos: Do not post any photos or videos that you do not have permission to post.
  • Questions from the Floor
    Provide Links to ACPET PD Program
    Victorian Providers remind of ementor program
  • Social media tools for training: Facebook and Google+

    1. 1. Social media tools for training: Facebook & Google+
    2. 2. Session overview • Set up a Facebook account and a Google+ page • Understand the different uses of Groups/Communities (closed) and Pages (open) for training and marketing • Connect and engage learners and potential learners • Create a community around your business by integrated with marketing promote other content you create, including webinars, blog articles, or other resources • Measure and analyse your Facebook’s presence performance • Create posts (photos, videos, links, your businesses existing social media content) • Help users to share your posts with your learners, and • Support learners to participate in activities through Google+.
    3. 3. Presenter – Michael Gwyther @mickgwyther
    4. 4. Straw Poll A I have a personal Facebook account B I have a company page or group C Both B & C D I am not using Facebook Facebook
    5. 5. What is Social Media?
    6. 6. Social Media Features • • • • Profile Friends/Connections Discussions/Comments Sharing within & between social networks • Multimedia • Tagging " • Blogs
    7. 7. What has this got to do with Training?
    8. 8. Training – Methods • • • • • • Use Group Discussion threads Class notes and links to supporting information Course Feedback Student reflection Post-classroom events (extended learning using Blended approach) • Quizzes • Group tasks/activities/brainstorming/problems • Communities of practice
    9. 9. Training – Principles • • • • • • • • • Assess Sharing/Prior Knowledge Workplace application Short readings Mix up the activities Build on postings Learner’s story Case Study/Scenarios/Problems Resource sharing and archiving/retrieval
    10. 10. Training – Training Principles • • • • • • • Intervening Weaving Add value Share your experience Good posters Follow up lurkers Hand over topic ideas
    11. 11. Training – Placement
    12. 12. Training – Knowledge Building
    13. 13. Training – Industry Knowledge
    14. 14. Training – Live Learning Events
    15. 15. Communities of Practice/Alumni
    16. 16. What’s your training use for Social Media?
    17. 17. What is Facebook? • Users • Profile • Groups • Connecting
    18. 18. Facebook Interface – News feed
    19. 19. Facebook Interface – Timeline
    20. 20. Facebook usage “Facebook says 9 million Australians use the site every day, including 7.3 million who log in via mobile. On a monthly basis, the number of Australian users rises to 12 million.”
    21. 21. Groups & Pages for training & marketing Group Community of people with a common interest Page A brand or entity of which there are “fans Privacy, Audience, Communication
    22. 22. Using Groups in Training Face to Face to Face Face Self Self Paced Paced Online Online Facilitated Facilitated
    23. 23. Groups & Communities for training Face to Face Content Activities Assessment Self Paced Online Facilitated
    24. 24. Set up a Facebook account
    25. 25. Issues in using Facebook
    26. 26. Google+ “Profile
    27. 27. Google+ Circles
    28. 28. Google+ Hangouts
    29. 29. Google+ Hangouts
    30. 30. Google+ Pages
    31. 31. Google+ Communities
    32. 32. Marketing your business • • • • • Be found Connect Promote Generate Leads Leverage other social media & marketing • Training
    33. 33. Content…. Res Res ourc ourc es es Pics Social Network Posts Eve Eve nts nts Website Cele brat brat e e
    34. 34. Measurement and analysis - Facebook
    35. 35. Measurement and analysis – Google+
    36. 36. Third Party Tools – Facebook Apps
    37. 37. Third Party Tools – Google+ Apps
    38. 38. Third Party Tools - Hootsuite
    39. 39. Third Party Tools - Buffer
    40. 40. Organisational tools - Yammer
    41. 41. Using social media in your RTO
    42. 42. Social Media Policy – all Users • • • • • • • Protect Confidentiality Identity Copyright Endorsements Privacy Conduct Terms
    43. 43. Social Media Policy – all Staff • • • • • • Best Practices Facts Respect Audience Personal Photos & Videos
    44. 44. List of useful links: ocial+media+policy/
    45. 45. Any Questions?
    46. 46. Thank You – Michael Gwyther @mickgwyther