This document provides a game plan for making sales during a blizzard when a store is closed. It suggests dividing customers into groups and creating a phone script to offer 3 gift items for Valentine's Day that are selected for each customer's tastes and at different price points. The gifts will be ready for pickup before Valentine's Day without charging the customer's card until then. It also proposes having a sales associate contest with a reward like dinner or cash for the highest earning associate's in-home sales.

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HOW DO YOU MAKE SALES IN A BLIZZARD
WHEN YOUR STORE IS CLOSED?
Here' s the scenario....
It is the Saturday before Valentines Day.
You & your staff can' t get to the store because of the snow.
You & your staff are shoveling snow, drinking coffee, complaining about
lost business.
WHAT YOU SHOULD DO TODAY!
Game Plan 101 Staff Meeting
How to use your customer/contact book in the storm,
to make sales?
1. Divide customers into groups: sold customers & prospects by their
buying/taste habits.
2. Create a phone script.
" As a service to our preferred customers we have created a " BLIZZARD
Phone Customer Service Department. We are contacting YOU our
preferred customer with 3 items especially selected for your
Valentine."
The items selected should be low, medium, & high in price.

2. 3. Facts for the script - all gifts will be gift wrapped, & ready for pick up
before Valentine' s Day. Your card will not be charged until pickup.
HAVE A SALES ASSOCIATES CONTEST
Reward the highest (in-home) sales associate either with
" Dinner out" or cash.
Match Marketing Group p rovides help to business of all sizes to
compete!
matchmarketinggroup
"The best way to predict the future is to create it"
info@matchmarketinggroup.com 201-693-2364
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