final exercise work

1. Marketing Ass

2. Marketing Ass
Brad is a Marketing Executive at ‘WeSellCrap Inc’
He’s eager to the point of desperation to get a
seat on the company board. He’ll flatter & befriend
allies, yet ruthlessly sacrifice them as soon as they
become a liability to his ambitions.
A mobile shooter game with a twist, forget the
bullets, your weapons are slick marketing-speak &
deadly boardroom politics. A game exploring the
fine corporate line between confidence & fear,
shamelessness & shame.

3. You control Brad in his efforts
to climb the Corporate Ladder

4. Key Features
• Various levels of play
• Low intensity play - office politics - try to be
the most popular with the most popular &
powerful colleagues - casual minigames
• High intensity play - marketing meetings -
competing with other characters for the
boss’s favour
• Bonus levels - aiming kisses at the boss’s ass
- elbow others out of your way

5. Pep Talk
Improve your Popularity amongst your Team
Try to fathom the complex group dynamics

6. Genre
• Simple point and click shooter game
• Concept started off as an FPS (first
person shooter) with a twist
• Entertaining, Humorous & Satisfying
• Educational - there are some morals in there
somewhere

7. Platform
• Open issue - platform undecided - current
prototype favourites are:
• Mobile - casual fun on the go!
• simple single-button interaction or
push-the-right-button interaction
• Web for less spectacular but more
customisable experience
• simple point and click interaction
• sell to big companies $$$

8. Key Mechanics
• Keep the rhythm (like Guitar Hero or Ratchet &
Clank alien level)
• Keep various rhythms, and prioritise most
important for your needs
• Agree with the boss before others
• Be quick to agree with or interrupt your
opponent’s rhythm and take back the spotlight
• Hidden information - know other characters’
corporate status but not your own - assess
yourself

9. Stun your Opponent
Keep the rhythm, time clicks with the ‘blahs’
and turn your sharp worded wit on Mr.Smug

10. Stun your Opponent
Your words decimate him
Mr.Smug loses his hold on his allies

11. Stun your Opponent
Victory is yours!
Mr.Smug’s allies now respect & fear you!

12. Concerns
• Careful targeting of audience & localisation
• Such a game would be unacceptable in some
countries & for some cultures
• Interaction & game mechanics would have to
be modified for different cultures - for Far
East cultures the interaction would have to
be more subtle and handled with respect

13. More Possibilities
• What other type of levels could be part of
this game:
• The sales pitch
• The Reward

14. Sales Talk
Convince the
WeSellCrap Inc.
Management they
need your ideas

15. The Hard Sell
As you Level Up things get tougher

16. It was Worth It!
The boardroom seat is yours!
but you’re not yet the CEO....