email to retailers & manufacturers with basic 101 marketing idea.

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Due to an error, yesterday's email contained an incorrect spelling of the word winning.The
correct information is listed below. We apologize for the inconvenience.
matchmarketinggroup
Winning Back Your Lost Customers
The Single Easiest Way to Grow Your Business!
Companies often fail to tap into and benefit from the data
they possess. Possibly the single most ignored information
pool is that about a company’s ex-customers. Such data, if
used properly, could lead to the acquisition of a significant
number of customers and the generation of significant
revenues.
There is a better chance of winning back a former customer
that signing up
a new one.
Companies typically lose 50% of their customers every 5 years
Companies have a 5 – 20% chance of turning a prospect into a customer
Companies have a 20 – 40% chance of winning back an ex-customer
The facts speak for themselves. What’s baffling is that most companies do not actively
address these facts. Sure, many companies have some formal type of retention effort in
place, trying to actively reduce churn, but how many actively
try to win back customers? It is a company few and far between that has
employees dedicated solely to winning back customers. In light of the above facts, one
wonders why.
Why? - It’s relatively easy, and, relatively
cost-effective. Whereas acquiring new customers
involves significant spend to get their attention,
winning back lost customers could be as easy and
cost-effective as making a few phone calls.
We provide solutions to help business of
ALL Sizes to Compete!
matchmarketinggroup

2. "The best way to predict the future is to create it"
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Match Marketing Group
124 Sheldon Street
Wyckoff, New Jersey 07481
US
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