Recap of Program for Retailers from a Jewelry Manufacturer, What do your retail customers love? Getting that special piece of jewelry, of course. But they also love feeling good about their purchase, and about giving back to the community. Jewels for a Cause” trunk show that’s tied into a charity that has meaning to you and your community, you’ll be able to satisfy both of these desires. And, at the same time, you’ll be enhancing the reputation of your store as well.