This slidecast explores the topic of business intelligence. In it I will try to answer what is business intelligence, identify tools businesses use to gather this intelligence. I will also discuss components of a business intelligence system as well as current trends in the development of such systems. Lastly, I will outline some of the implications such system has on auditors and executives.

1. Overview of Business
Intelligence
School of Accounting and Finance
Presenter: David Jiang

2. Topics Covered
 What is Business Intelligence?
 Tools of Business Intelligence
 Current Trends of Business Intelligence Systems
 Impact of Business Intelligence Systems on Auditors
 Implications to Executives

3. What is Business Intelligence?
 There are many definitions for business intelligence
 Intelligence – ability to learn and adapt
 In the age of information, businesses need adapt

4. Tools of Business Intelligence
 Business intelligence systems
 Combine data with analysis
 Have many functions
 Vital to a business’s success

5. System Components
Data Warehouse
 Convert data to useful format
 Store data
 Retrieve data
SCM
Supply Chain Management
 Monitors production process
 Inventory level
 Logistics
 Demand forecast

6. System Components
CRM System
Customer Relationship Management
 Evaluate marketing campaigns
 Record customer traffic
 Analyze customer preference
 Identify consumer base
 Loyalty programs
ERP System
Enterprise Resource Planning
 Core of business intelligence
system
 Pull information for all sources
 Coordinate all functions

7. Current Trends – Data Volume
 Advancement in technology enable faster processing
 New ways to gather data
 Companies not able to harness data collected
 Need for organization of data
 Filter out noise

8. Current Trends – Semi-Structured Data
 News, e-mails, blogs, pictures
 They provide useful customer information
 Companies can quickly identify new trends
 No efficient way to organize or process these data

9. Impact on Auditors
 Need to understand impact and risk
 Gain understand of controls in place
 Example frameworks: COSO and COBIT
 Assess design and effectiveness of controls
 Need for IT expert
 High competency requirement
 Need for efficient audit planning

10. Implication to Executives
 Offer many functionalities and features
 Benefits can greatly outweigh costs
 Large upfront investment
 Feasibility analysis
 Hidden costs
 Maintenance costs
 Quantification of benefits

11. Bibliography
Amacei, C., Popa, M., & Toma, C. (2009). Characteristics of the Audit Processes
for Distributed Informatics Systems. Informatica Economica, 13(3), 165-178.
Boritz, J. E. (2011). Computer Control & Audit Guide (15th ed.). Waterloo, ON:
University of Waterloo.
Capps, C. & Wright, M. (2012). Auditor Independence and Internal Information
Systems Audit Quality. Business Studies Journal, 4(2), 63-83.
Chen H., Chiang, R. L., & Storey, V. C. (2012). Business Intelligence and
Analytics: From Big Data to Big Impact. MIS Quarterly, 36(4), 1165-1188.
Gaidelys, V. (2010). The Role of Competitive Intelligence in the Course of
Business Process. Economics and Management, 1165-1188.
Ghilic-Micu, B., Mircea, M., & Stoica, M. (2010). The Audit of Business
Intelligence Solutions. Informatica Economica, 14(1), 66-77.

12. Bibliography - continued
Intelligence. (n.d.). In Merriam-Webster online. Retrieved from http://www.merriam-
webster.com/dictionary/intelligence
Işık, O., Jones, M. C., & Sidorova, A. (2013). Business intelligence success: The roles
of BI capabilities and decision environments. Information & Management, 50, 13-23
Jaklic, J., Popovic, A., & Turk, T. (2010). Conceptual Model of Business Value of
Business intelligence Systems. Management: Journal Of Contemporary Management
Issues, 15(1), 5-29.
Lopez, J. A. (2012). Best Practices for Turning Big Data into Big Insights. Business
Intelligence Journal, 17(4), 17-21.
Negash, S. (2004). Business Intelligence. Communication of the Association for
Information Systems, 13, 177-195.
POPESCU, S. (2012). Business Intelligence Solutions - a Way of General Improvement
of Efficiency and Effectiveness. Review Of International Comparative Management /
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