Business structure for today's economy in bulgariaMike Smay
The document discusses adjusting a business structure for today's economy. It suggests focusing on core competencies and outsourcing non-essential tasks. Additionally, it recommends making it easy for customers to find the business online, contact the business via multiple methods, and complete transactions through various payment options in order to tailor the business for a fast-paced, globally competitive marketplace.
Growing your business managing cost, funding, customer satisfaction - finalMike Smay
The document discusses key aspects of managing a small business, including financial management, accounting, financial reporting, and cash flow. It emphasizes the importance of understanding cash flow, collecting receivables, and ensuring customer satisfaction to help the business grow over time through gaining new customers and repeat business. Maintaining financial records and reports allows owners to monitor the health and profitability of the company.
The document outlines a 4-step process for overcoming a crisis: 1) Define the problem by analyzing each aspect that is causing the crisis, 2) Develop a strategy by creating a plan toward the goal of resolving the crisis, 3) Create tactical actions to employ the available means to accomplish resolving the crisis, 4) Implement the plan of action. The overall message is that overcoming a crisis requires focusing on properly analyzing the issues, planning a strategy, and then taking action on the plan.
- The document discusses travelling harmonic waves, providing the harmonic wave equation and exploring an example of a battle rope wave.
- It describes how the displacement of a medium changes as a wave passes through it, and that harmonic waves can travel in increasing or decreasing x directions.
- An example problem is given about a battle rope wave with known amplitude, wavelength, and period, asking the wave type, harmonic wave equation, and wave speed. The solutions show it is a transverse wave and calculate the wave equation and speed.
The document summarizes the results of a questionnaire about a magazine. Most respondents indicated that they liked the magazine's layout, cover, and design. The majority also said the magazine appealed to them, they would buy it for £3.99, they would be attracted to it in a shop, and that it looked professional. When rated on a scale of 1 to 10, most gave it a 10. Of the 20 people asked, 18 said they would buy the magazine.
Business structure for today's economy in bulgariaMike Smay
The document discusses adjusting a business structure for today's economy. It suggests focusing on core competencies and outsourcing non-essential tasks. Additionally, it recommends making it easy for customers to find the business online, contact the business via multiple methods, and complete transactions through various payment options in order to tailor the business for a fast-paced, globally competitive marketplace.
Growing your business managing cost, funding, customer satisfaction - finalMike Smay
The document discusses key aspects of managing a small business, including financial management, accounting, financial reporting, and cash flow. It emphasizes the importance of understanding cash flow, collecting receivables, and ensuring customer satisfaction to help the business grow over time through gaining new customers and repeat business. Maintaining financial records and reports allows owners to monitor the health and profitability of the company.
The document outlines a 4-step process for overcoming a crisis: 1) Define the problem by analyzing each aspect that is causing the crisis, 2) Develop a strategy by creating a plan toward the goal of resolving the crisis, 3) Create tactical actions to employ the available means to accomplish resolving the crisis, 4) Implement the plan of action. The overall message is that overcoming a crisis requires focusing on properly analyzing the issues, planning a strategy, and then taking action on the plan.
- The document discusses travelling harmonic waves, providing the harmonic wave equation and exploring an example of a battle rope wave.
- It describes how the displacement of a medium changes as a wave passes through it, and that harmonic waves can travel in increasing or decreasing x directions.
- An example problem is given about a battle rope wave with known amplitude, wavelength, and period, asking the wave type, harmonic wave equation, and wave speed. The solutions show it is a transverse wave and calculate the wave equation and speed.
The document summarizes the results of a questionnaire about a magazine. Most respondents indicated that they liked the magazine's layout, cover, and design. The majority also said the magazine appealed to them, they would buy it for £3.99, they would be attracted to it in a shop, and that it looked professional. When rated on a scale of 1 to 10, most gave it a 10. Of the 20 people asked, 18 said they would buy the magazine.
The document analyzes data from a questionnaire about audience demographics for a music magazine. It finds that:
1) More females than males completed the questionnaire, so the magazine should be slightly targeted towards females.
2) Most respondents were ages 16-20, so the magazine should focus on content relevant to that age group.
3) Pakistanis were the most represented ethnicity, so the magazine content should reflect a diversity of cultures.
4) Pop was the most popular music genre, so the magazine should focus on pop artists and topics to appeal to the largest audience.
The document discusses the target audience for a pop music magazine aimed at teenage girls aged 12-18 who enjoy pop music and artists. Research showed that the audience would be teenage girls attracted to popular pop artists. In creating the magazine, factors like age, interests, attitudes, gender, and audience profiles were considered to design a magazine that would appeal to fans of pop music through informative and entertaining content focusing on the latest popular artists.
The document outlines plans for the front cover of a magazine. It will feature original photographs of a model taken by the author in different poses. The language will be casual and aimed at teenagers. The front cover will include headlines about the featured artist, their story, and other artists. The text will be in fonts that match the magazine's color theme. The front cover design will have the model's full-bleed image as the background. Cover lines will describe the artist in the center left and right. The magazine title will be at the top with the masthead stretching across. The artist's name will be bold and large near the bottom. A brief tagline will also promote the artist's content. The barcode will be in
2g is a design agency based in Cambridge that offers complete communication solutions including branding, print design, web design, and photography. They pride themselves on clean, classic design that meets clients' needs and budgets. They provide examples of work for various clients, describing the design work and solutions they provided for branding, marketing collateral, websites, and other projects. Testimonials from past clients praise 2g's understanding of design briefs and ability to deliver excellent work.
Surrealism originated in the late 1910s and 1920s in Paris as an artistic movement that sought to release creativity from the unconscious mind. Key historical surrealist artists included Salvador Dali, Rene Magritte, Max Ernst, and Man Ray. Common themes in historical surrealist works were disjointedness, the unfamiliar, dreams and nightmares, and portrayals of the subconscious mind. Techniques included cutouts, unusual proportions, and incorporating everyday objects. Contemporary surrealism is used in advertising to create new perceptions of products and services, as seen in WWF advertisements, through techniques like photo manipulation and three-dimensional images.
Tyra Chuck completed a preliminary task evaluation involving Adobe Premiere and a Canon HD camera. They worked alone on the tasks and had issues with properly managing their time, coming up against scheduling problems. In the future, they would improve their organizational skills and allocate more time for planning and shooting.
The document provides details about the layout and design elements of an NME magazine cover and pages. Key elements like the masthead, images, headings, and placement of text, dates and prices are described. The target audience is music fans who listen to genres like hip hop. Images and colors like red are used consistently across pages to connect the different sections and attract readers interested in the featured artist, Dizzee Rascal.
This document discusses the representation of social groups in a music magazine. It describes the clothing and positioning of models used on the front cover and contents page. The front cover features an 18-year-old male smoking and dressed in clothing typical of fans of acoustic/alternative music like black jeans, boots, and a jacket. On the contents page, the same model is shown putting on his jacket in a relaxed pose, while the author is also pictured with a hat and rings covering their face. The double page spread again features the main model in a shadowy profile shot, looking at the camera to draw the reader in. Overall, the magazine aims to represent its target audience of 18+ fans of alternative music through the styles of both
This document analyzes the target audiences of 5 different music magazines:
- NME targets men in their late teens to early 20s interested in rock/indie music.
- Blender targets teenage girls interested in pop music and artists.
- Q targets both men and women ages 20+ with varied interests including indie/rock.
- Mixmag targets young men interested in partying and dance music.
- BBC Music targets an older audience, both men and women, with an interest in relaxation and instrumental music.
The document analyzes data from a questionnaire about audience demographics for a music magazine. It finds that:
1) More females than males completed the questionnaire, so the magazine should be slightly targeted towards females.
2) Most respondents were ages 16-20, so the magazine should focus on content relevant to that age group.
3) Pakistanis were the most represented ethnicity, so the magazine content should reflect a diversity of cultures.
4) Pop was the most popular music genre, so the magazine should focus on pop artists and topics to appeal to the largest audience.
The document discusses the target audience for a pop music magazine aimed at teenage girls aged 12-18 who enjoy pop music and artists. Research showed that the audience would be teenage girls attracted to popular pop artists. In creating the magazine, factors like age, interests, attitudes, gender, and audience profiles were considered to design a magazine that would appeal to fans of pop music through informative and entertaining content focusing on the latest popular artists.
The document outlines plans for the front cover of a magazine. It will feature original photographs of a model taken by the author in different poses. The language will be casual and aimed at teenagers. The front cover will include headlines about the featured artist, their story, and other artists. The text will be in fonts that match the magazine's color theme. The front cover design will have the model's full-bleed image as the background. Cover lines will describe the artist in the center left and right. The magazine title will be at the top with the masthead stretching across. The artist's name will be bold and large near the bottom. A brief tagline will also promote the artist's content. The barcode will be in
2g is a design agency based in Cambridge that offers complete communication solutions including branding, print design, web design, and photography. They pride themselves on clean, classic design that meets clients' needs and budgets. They provide examples of work for various clients, describing the design work and solutions they provided for branding, marketing collateral, websites, and other projects. Testimonials from past clients praise 2g's understanding of design briefs and ability to deliver excellent work.
Surrealism originated in the late 1910s and 1920s in Paris as an artistic movement that sought to release creativity from the unconscious mind. Key historical surrealist artists included Salvador Dali, Rene Magritte, Max Ernst, and Man Ray. Common themes in historical surrealist works were disjointedness, the unfamiliar, dreams and nightmares, and portrayals of the subconscious mind. Techniques included cutouts, unusual proportions, and incorporating everyday objects. Contemporary surrealism is used in advertising to create new perceptions of products and services, as seen in WWF advertisements, through techniques like photo manipulation and three-dimensional images.
Tyra Chuck completed a preliminary task evaluation involving Adobe Premiere and a Canon HD camera. They worked alone on the tasks and had issues with properly managing their time, coming up against scheduling problems. In the future, they would improve their organizational skills and allocate more time for planning and shooting.
The document provides details about the layout and design elements of an NME magazine cover and pages. Key elements like the masthead, images, headings, and placement of text, dates and prices are described. The target audience is music fans who listen to genres like hip hop. Images and colors like red are used consistently across pages to connect the different sections and attract readers interested in the featured artist, Dizzee Rascal.
This document discusses the representation of social groups in a music magazine. It describes the clothing and positioning of models used on the front cover and contents page. The front cover features an 18-year-old male smoking and dressed in clothing typical of fans of acoustic/alternative music like black jeans, boots, and a jacket. On the contents page, the same model is shown putting on his jacket in a relaxed pose, while the author is also pictured with a hat and rings covering their face. The double page spread again features the main model in a shadowy profile shot, looking at the camera to draw the reader in. Overall, the magazine aims to represent its target audience of 18+ fans of alternative music through the styles of both
This document analyzes the target audiences of 5 different music magazines:
- NME targets men in their late teens to early 20s interested in rock/indie music.
- Blender targets teenage girls interested in pop music and artists.
- Q targets both men and women ages 20+ with varied interests including indie/rock.
- Mixmag targets young men interested in partying and dance music.
- BBC Music targets an older audience, both men and women, with an interest in relaxation and instrumental music.
The document is composed primarily of unintelligible symbols and special characters with no discernible meaning. It does not contain any essential information that could be summarized in 3 sentences or less.
This document discusses the importance of networking for entrepreneurs and professionals. It states that networking allows access to new potential clients and opportunities through contacts and introductions. The document recommends greeting new contacts with openness, willingness to help, and offers to stay in touch. Online networking through websites, social media, and video platforms can significantly expand one's network by leveraging the viral sharing of information. Maintaining contacts and using referrals are emphasized as important aspects of networking.
This document provides guidance for creating a business plan by working through a series of questions in groups. The questions cover topics such as identifying customer needs, competitors, costs, marketing strategy, locations, profitability projections, financing, vacations, and launching the business. Working through the questions is intended to help participants develop the key elements of a basic business plan for a product or service of their choosing within the time constraints.
Intro to business and small business startup for bulgariaMike Smay
The document provides an overview of starting a small business. It discusses that businesses fall into categories of services, products, or a combination. Ideas come from identifying needs, wants, and desires. The document then outlines developing a business plan, including writing a description and mission statement, setting goals and objectives, creating a marketing plan, planning employees and management, and developing financial plans for startup costs, cash flow, operating budgets, and break even analysis. The goal is to research, plan, and succeed with a small business.
2. Критическо мислене
Critical Thinking
Дефиниция на „лудост“:
„да правиш едно и също нещо, а
да очакваш различен
резултат“
- Неизвестен
“Insanity” defined:
“doing the same thing over again
and expecting different results”
-Anonymous
Copyright Expressive Business Strategies 2007 - 2010
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4. Дефиниране Defining..
Дефинирането е: Defining is:
Да гледаш всяка част и да разбираш какво
причинява кризата. Looking at each piece part
and understanding what is causing the crisis..
ПРИМЕР: „Продажбите ми са намалели през
последните 3 месеца“ EXAMPLE: “My
business sales shrunk for the last 3 months”
Дефинирането на проблема казва:
Defining the problem says:
Вижте модела на разпространение. Look
at the distribution model
Вижте продуктовия маркетинг. Look at the
product marketing
Вижте модела на ценообразуване. Look at
the pricing model
Свържете се с купувачи, които са казали
„Не“, попитайте защо?Contact customers
who said “No!” and ask why?
Etc. И Така нататък.
Copyright Expressive Business Strategies 2007 - 2010
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5. Стратегия Strategy
Развиване на стратегия
Developing a strategy..
Дефиниция
за стратегия
„изкуството да разработиш или
използваш планове към целта“
Strategy defined:
“the art of devising or employing
plans toward a goal”
-
Мислете: „Планирай“. Think
“Plan”
Copyright Expressive Business Strategies 2007 - 2010
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6. Тактика Tactics
Дефиниция за тактика
„изкуството или способността да
използваш достъпни начини да стигнеш
до край“
Tactics are defined as:
“the art or skill of employing available means
to accomplish an end”
- Мислете: „действай“. Think “action”
Merriam-Webster, I. 1996, c1993. Merriam-Webster's collegiate -dictionary. Includes index. (10th ed.). Merriam-Webster:
Copyright Expressive Business Strategies 2007 2010
6
Springfield, Mass., U.S.A.”
8. Обобщение Summary
Преодоляване на криза или
съживяване на бизнес могат
да се обобщят с една дума:
Overcoming Crisis or reviving a
business can be summed up in
one word:
ФОКУС!
FOCUS!
Copyright Expressive Business Strategies 2007 - 2010
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Editor's Notes
When you are in crises… It’s the time to stop and evaluate. What’s important in this evaluation is honesty. It’s also extremely important understand what has caused your crises. Once you’ve identified the “crisis catalyst”. Then correct it!
Keep in mind that it is NOT an appropriate answer to identify your crisis catalyst and “repair” it. Repairing a broken process just allows you to be more efficient in reaching crisis again..
When in crisis, you need to change. Change the “crisis catalyst” and see and measure the results. Positive results mean the change was good. Negative results mean that you need to find another way to change the “crisis catalyst”
Let’s look at the change process..
When your business is in crisis, you must do is to begin to take practical steps.
These practical steps are:
Define the crisis. Think it through and begin to “break it down”. Identify the problem.
Develop a strategy. This is the plan that focuses on your defined crisis.. It’s what needs to be implemented to effect change.
Create a step by step plan.. Ok so you’ve “broken down” the crisis into it’s pieces. You have a plan. Now you need to list the steps to accomplish your plan.
- Do! Well this is obvious… But it’s also the most difficult. Often times this means looking at what you’ve done and throwing a lot of it out. My advice is don’t let your EGO stand in the way of good business decisions.
Defining in a crisis situation is critical. When you are faced with a problem you need to FOCUS. You will hear that word a lot. Focus… Focus means examining every facet of a business and concentrating on things that aren’t working well.
Let’s take an example. Your business is selling coffee beans to coffee shops, and your sales are declining. The first instinct is to say that people aren’t drinking coffee so I better find something else to sell. Before you jump to that conclusion, you need to look at your business and ask questions. You need to begin to ask questions. You go to a customer and ask questions like:
“I noticed that you didn’t order any coffee? Why?” Then listen. You may hear something like price, availability, poor quality, any one of a number of reasons. In this example let’s say that you hear that the price and quality are OK, but you find out that the customer needs to know that his coffee supply will be there each week at 9:00am on Thursdays. You look at your delivery schedule and find out that your deliverys are arriving on any day of the week at 4pm in the afternoon. So now what do you do…. Strategy…
You’ve finished your problem definition. You’ve broken down the pieces and you know that “distribution” is the problem..
Now what?
Develop a plan that directly addresses the problem definition. Then communicate it to your employees. If you are a small business with just one or two employees, begin to “live” your plan.
It’s important to be consistent, don’t communicate a plan and then not follow it. Not following you plan tells your employees that you aren’t serious about change.
Tactics follow strategy in the same way that strategy follows you problem definition.
Tactics are your step by step approach to implementing your strategy and solving the problem. So let’s review.
Definition: Research Says Distribution is our problem in declining coffee sales
Strategy: Develop a consistent Delivery Schedule
Tactics:
Develop a list of customers
Contact customers
Ask preferred deliver time
Resolve any delivery conflicts by suggesting an alternate time
Send a letter confirming delivery schedule
Communicate schedule to works.
Offer an incentive for accomplishing delivery routes “on time”.
Do! You’ve asked your questions, you know the problem, you have a strategy, you know the steps you need to take… So now take them..
Make sense?
In my 20 plus years in business and in watching my own business grow, I can tell you that the key to a successful business is most often FOCUS!
I’ve seen successful companies take on a new product line in a completely different market and FAIL! Why?
Because they lost focus. Key to a overcoming and reviving is going back to the basics and focusing like a lazer beam on what your business is, and shedding anything outside that focus… Re-Learn your business again and concentrate on doing it well…
