Over the next several weeks, you will be developing an analysis of a case study of your choice. The first step is to analyze a debatable claim. You will select a scholarly article from a reliable source that relays a strong position on a debatable topic. Be sure to record the full APA data, including title, author, and publication information.
Remember, although you are investigating an opinionated piece, your selected article should still come for a reputable publishing source and be well-researched.
In a four- to five-page analysis, address the following in a well-developed and structured essay.
· Provide a clear and detailed introduction.
· What is the topic and why is it important?
· What are the multiple sides of the debate?
· What is your thesis or point of view on the topic?
· Summarize the topic/angle/purpose.
· What is the topic of the article?
· What is the angle or argument that the writer presents?
· What is the purpose of the article? What does the writer want the audience to do with the information they are presented with?
· Analyze rhetorical appeals.
· How does the author use appeals to reason (logos)?
· How does the author use appeals to emotion (pathos)?
· How does the author use appeals to credibility (ethos)?
· What appeals are used most effectively? What is the impact on the argument?
· Provide a counterargument.
· What are the opposing arguments to the argument?
· What are some reasons why the argument is incomplete or illogical?
· What are some examples or forms of evidence that show why or how the counterargument is incomplete or illogical?
· What are the reasons why the original argument is stronger?
· Explain your position.
· What is your evaluation of the issue?
· How does utilizing a counterargument make your analysis stronger?
Remember, you must include detailed examples and analysis to help support your claims. Select your topic wisely and be sure to address each part of the prompt as this assignment will be used for your Week 7 Persuasive Presentation.
Grading Rubric
Item
Description
Value
Topic/Angle/ Purpose Summary
Topic, angle, and purpose are summarized to help build a foundation for understanding the argument.
20
Rhetorical Appeals Analysis
There is a clear evaluation of the use of rhetorical conventions including rhetorical appeals, audience, and context.
30
Counterargument Development
A clear and detailed counterargument is explored that considers rhetorical conventions and audience awareness.
50
Position Explanation and Analysis
Attention is paid to style conventions utilized. Value judgments are conveyed concerning the effectiveness of the argument.
30
Mechanics
Standard language conventions are used for appropriate academic and professional communication. Attention is paid to grammar, syntax, spelling, and punctuation. Citations are in APA format.
20
TOTAL
150
This assignment is due at the end of Week 6.
YUMMY CUP 1
YUMMY CUP 6
Yumm ...
Running head BUSINESS PLAN1BUSINESS PLAN2Operation .docxjoellemurphey
Running head: BUSINESS PLAN
1
BUSINESS PLAN
2
Operation Management
Vernette Nathan
Strayer University
Dr. Sandra R. Bryant
Bus 599
30 November 2015
Name and significance
Luxury Beverage Company is one of the many exclusive licensed distributors of energy drinks. The Upscale Beverage is one of its products, which has gained utmost significance and popularity among other non-alcoholic drinks (Bohm, 2010). The company’s head office is situated in Durban, South Africa. This is a privately held company founded in 2010 with a capacity of 100 employees in each of its branches. I have chosen an upscale beverage, putting into consideration three major reasons. These reasons make the company highly significant amongst the entire population it serves and more so, to stay ahead of its competitors first, being a new product; most consumers are eager to try it. Secondly, the organization is well known for its good public image and above all, its expertise in producing energy drinks over the years (Hartline, 2002). Finally, for the case of Upscale Beverage, the name itself suggests a completely elevated product, which attracts a majority of consumers. The major aim is to offer quality products for its customers and more so, ensure that market gaps are well filled for the sake of customer satisfaction.
Mission statement and future growth rate
Luxury Beverage Company has a profound mission statement, which stands by three major descriptions;
a) To refresh the entire world with the mind, body and spirit.
b) To be an inspiration especially in moments of optimism and more so, create happiness through the company’s brands and actions.
c) To create exquisite value and make a difference in the beverage industry.
Basing consideration on competitors in the beverage industry at large, Luxury Beverage Company has to come up with strategies that will in turn provide the organization a better position in the industry. There have been numerous market entrants into the beverage industry over the past two years. Competitive advantage is desired by al organizations. Therefore, the Upscale Beverage has to be considered one of the best in the industry, for Luxury Beverage Company to have a competitive advantage. With such a trend, it is evident that the organization may be successful only it sufficient strategies are formulated and more so, in the event that formulated policies are sufficiency implemented.
Strategic position
Strategic positioning entails the development of intended objectives and specific and applicable approaches to situations that are most likely to occur within the organization operations and other activities. The Luxury Beverage Company is specific in its goal alignment and formulation of policies within the consumer goods market. Considerable steps have been taken to ensure that communication to personnel is prioritized and more so, that the firm and personnel in general are operating towards the firm's stated goals and objectives. To distinguis ...
Paper #1 SummaryLength 1 ½ - 2 pages typed, double-spaced, one.docxalfred4lewis58146
Paper #1: Summary
Length: 1 ½ - 2 pages typed, double-spaced, one inch margins, 12 pt Times New Roman or similar font.
Citations: MLA in-text citation method
Outside Sources: None, use only the assigned reading and class discussion.
Be sure to review the guidelines for writing a summary in “Summary, Paraphrase and Quotation” in your Writing and Reading Across the Curriculum textbook.
The first paper this semester is a summary of Jib Fowles’ “Advertising’s Fifteen Basic Appeals” (textbook pgs. 551-68). As an analytical summary, the goal of this assignment is to construct a thorough account of Fowles’ argument that identifies its most important features and explains the logical connection of these features to each other and the larger thesis/argument of the piece As summary, your paper will describe, explain, paraphrase and quote significant elements of the text at hand. (Important: the assignment does not call upon you to produce your own original critique on the topic, nor does it call for you to directly evaluate or cast judgment upon the text).
There are four basic writing skills fundamental to the assignment:
1.) Your ability to locate a thesis and its chief supporting evidence and arguments.
2.) Your ability to explain the logical connections between the different parts of the original you deem important and how they fit into the essay’s overarching argument.
3.) Your technical ability to accurately and effectively introduce and incorporate
quotations and paraphrasing. You must be careful not to let any direct language—phrases or sentences—slip into your summary without being quoted.
Along those lines, your summary should remind your reader from time to time, that these are not your ideas or arguments, but those of the author of whatever essay you summarize. Use attributive tags).
4.) Your summary should represent, in miniature, the general shape and argumentative logic of the original and should be readable as a coherent and rationally structured essay itself (with an introduction/first sentence that introduces the essay you summarize and its central thesis, a body that explains the supporting evidence, and a conclusion. AVOID THE “LAUNDRY LIST” error. A summary is much more than a random listing of things taken from the original source.
· Be sure you begin the summary with a topic sentence that states the author’s main thesis.
· Be sure to be as objective as you can be when you restate or describe the author’s argument. There should be no statements or indications of your opinion in the summary.
· Be accurate and fair – make sure you are not distorting the author’s argument.
· Be complete – make sure you mention all of the author’s main points. Give the article balanced coverage.
As with all our papers in this class, a Works Cited page is required. It will have only one source cited – the one you are summarizing. We will work on correct citation format in class before the paper is due.
External & Industry Analysis
.
Running head: STEELNUTRIDRINK 1
STEELNUTRIDRINK 2
SteelNutridrink Non-Alcoholic Beverage Company
Kizzie Griffin
Dr. Vanessa Graham
BUS 599
Strayer University
7/18/2017
Company and its significance
The company in question is Steel Nutri-drink Non-Alcoholic Beverage Company. The company will be manufacturing, processing and distributing the non-alcoholic beverage to the beverage markets. The rationale and foundation behind the creation, manufacturing and processing of the Steel Nutri-drinkis based on the motivation and need to provide a drink that gives the customer value for their money, instantaneous energy, is refreshing and still healthy. Other companies operating in the market have not managed to satisfy these needs of consumers. This is based on the fact that other drinks contain a lot of calories and sugars that may lead to obesity and other related health complications and are also costly at the same time. All areas that other competitors have not tapped into will be fully taken care of by Steel Nutri-drink.
Mission Statement
The mission statement for the company is “To be a global leader in the provision of efficient and timely energy drinks for all our customers, provide value for their money and achieve sustainability for the environment and all our workers.” The mission statement enables the company to remain focused and committed to achieving its goals and achieve consumer satisfaction. This will also enable it work towards maintaining the competitive edge in the highly competitive beverage markets. The provision of efficient and timely energy drinks gives the company direction. This reminds workers in the organization why the company is in existence. This is what will make the organization to be successful. Offering customers value will act as a “North Star,” which keeps each and every worker clear on the direction of Steel Nutri drink. Efficiency and value will help focus the future of the company. The mission will tell workers of the company what they are doing today as well as what they will do in the future.
The trends in the non-alcoholic beverage industry
There are some changes that are being experienced in the beverage market. Among the changes is the growth of energy, water, and sports drinks brands. Directing attention to only carbonated drinks is now a thing of the past. Much effort by organizations is directed towards producing and selling healthy beverages (Granato, Branco, Nazzaro, Cruz, & Faria, 2010). The other trend is reworking recipes. Most brands that have been in market for a long time now have to be reformulated. They have to be replaced with revamped version as well as have few calories. Also, there is a shift towards having smaller cans and bottles. Having smaller cans and bottles makes the players in the non-alcoholic be ...
Product & Brand Management
We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call: 9971223030
This category is developing and not fully grown in the market. The main reason for not growing is mainly of its high price, customers feel do they really benefit from drinking energy drink. The main sector who drinks is youth i.e. mainly who play sports frequently
Content tips for health and wellness brandsEmily Hubbell
The health and wellness industry is booming—and so is content marketing. Discover the latest developments in the health and wellness industry, key content challenges for health and wellness brands, and quick steps for mapping your customer's journey. Created by Em Writes, a content agency specializing in custom content and strategy for health, wellness and tech trailblazers. Learn more at em-writes.com.
Theory Analysis 1The purpose of the assignment is to prepare stu.docxrandymartin91030
Theory Analysis 1
The purpose of the assignment is to prepare students to read and comprehend research articles in the field of communication studies. Students will develop a deeper understanding of one area of research for the main topic area.
Instructions:
1. Using the peer reviewed research article you found on video games. Complete the areas below by providing:
a. a citation for the article in APA format
b. the purpose of the study
c. the type of study
d. the methodology used in the study
e. the results
f. a personal reaction
Student’s Name
COM520
Theory Analysis #
APA Citation:
Purpose of Study:
Type of Study:
Methodology:
Results:
Personal Reaction:
Running head: COMPANY NAME 1
21 ForEver
Company Description and SWOT analysis
LaTina Hamm
Strayer University
BUS 599
Dr. Andrea Banto
July 28, 2019
Company Description and SWOT analysis
21 ForEver was established to offer a healthy, all-natural organic beverage supplement. It is essential to want to remain youthful, as you get older, the need for more nutirients and a much more active life style for the older generation is what is most desired. Studies have proven the less active you become once your are older, the greater the need for a boost. 21 ForEver offers just that! It’s invention was because of the limited number of healthy beverages supplements available on the market. 21 ForEver beverages are organic, all-natural with with no pesticides, or artificial sweeteners, colors, or preservatives. 21 ForEver has become a household name with the introduction of "Very Berry" a new addition to 21 FoEver. The growth of 21 ForEver has resulted in this wonderful beverage being found in larger retail stores such as Whole Foods Groceries, Wegmans, and Walmart. The future for 21 ForEver will launch its new vegetable beverage drink line that will appeal to vegans.
Mission Statement
21 ForEver is a cost-effective NAB that is healthy and guarantees that you will live a
much healthier life by incorporating this fantastic beverage which offers more vegetables
compared to beverages in its class on the market today. 21 ForEver desires that consumers will
choose 21 ForEver because we pride our ability to be an organic pesticide-free, all-natural
product. Free of artificial colors, flavors, and sweeteners. 21 ForEver stands proudly
behind its brand which helps to accomplish its mission
Trends in the industry
· 21 ForEver will market via the Pop-Up Shop Trend, where you set temporary retail establisments.
· The desire to consume organic beverages have affected supermarket chains. Although organic beverages are generally high in comparison to sugary drinks, many consumers are switching to organic to promote a healthier lifestyle ("Top 10 Natural & Organic Food Trends for 2019,"n.d.) 21 ForEver has projections future growth rate:
· Have the products p.
Running head BUSINESS PLAN1BUSINESS PLAN2Operation .docxjoellemurphey
Running head: BUSINESS PLAN
1
BUSINESS PLAN
2
Operation Management
Vernette Nathan
Strayer University
Dr. Sandra R. Bryant
Bus 599
30 November 2015
Name and significance
Luxury Beverage Company is one of the many exclusive licensed distributors of energy drinks. The Upscale Beverage is one of its products, which has gained utmost significance and popularity among other non-alcoholic drinks (Bohm, 2010). The company’s head office is situated in Durban, South Africa. This is a privately held company founded in 2010 with a capacity of 100 employees in each of its branches. I have chosen an upscale beverage, putting into consideration three major reasons. These reasons make the company highly significant amongst the entire population it serves and more so, to stay ahead of its competitors first, being a new product; most consumers are eager to try it. Secondly, the organization is well known for its good public image and above all, its expertise in producing energy drinks over the years (Hartline, 2002). Finally, for the case of Upscale Beverage, the name itself suggests a completely elevated product, which attracts a majority of consumers. The major aim is to offer quality products for its customers and more so, ensure that market gaps are well filled for the sake of customer satisfaction.
Mission statement and future growth rate
Luxury Beverage Company has a profound mission statement, which stands by three major descriptions;
a) To refresh the entire world with the mind, body and spirit.
b) To be an inspiration especially in moments of optimism and more so, create happiness through the company’s brands and actions.
c) To create exquisite value and make a difference in the beverage industry.
Basing consideration on competitors in the beverage industry at large, Luxury Beverage Company has to come up with strategies that will in turn provide the organization a better position in the industry. There have been numerous market entrants into the beverage industry over the past two years. Competitive advantage is desired by al organizations. Therefore, the Upscale Beverage has to be considered one of the best in the industry, for Luxury Beverage Company to have a competitive advantage. With such a trend, it is evident that the organization may be successful only it sufficient strategies are formulated and more so, in the event that formulated policies are sufficiency implemented.
Strategic position
Strategic positioning entails the development of intended objectives and specific and applicable approaches to situations that are most likely to occur within the organization operations and other activities. The Luxury Beverage Company is specific in its goal alignment and formulation of policies within the consumer goods market. Considerable steps have been taken to ensure that communication to personnel is prioritized and more so, that the firm and personnel in general are operating towards the firm's stated goals and objectives. To distinguis ...
Paper #1 SummaryLength 1 ½ - 2 pages typed, double-spaced, one.docxalfred4lewis58146
Paper #1: Summary
Length: 1 ½ - 2 pages typed, double-spaced, one inch margins, 12 pt Times New Roman or similar font.
Citations: MLA in-text citation method
Outside Sources: None, use only the assigned reading and class discussion.
Be sure to review the guidelines for writing a summary in “Summary, Paraphrase and Quotation” in your Writing and Reading Across the Curriculum textbook.
The first paper this semester is a summary of Jib Fowles’ “Advertising’s Fifteen Basic Appeals” (textbook pgs. 551-68). As an analytical summary, the goal of this assignment is to construct a thorough account of Fowles’ argument that identifies its most important features and explains the logical connection of these features to each other and the larger thesis/argument of the piece As summary, your paper will describe, explain, paraphrase and quote significant elements of the text at hand. (Important: the assignment does not call upon you to produce your own original critique on the topic, nor does it call for you to directly evaluate or cast judgment upon the text).
There are four basic writing skills fundamental to the assignment:
1.) Your ability to locate a thesis and its chief supporting evidence and arguments.
2.) Your ability to explain the logical connections between the different parts of the original you deem important and how they fit into the essay’s overarching argument.
3.) Your technical ability to accurately and effectively introduce and incorporate
quotations and paraphrasing. You must be careful not to let any direct language—phrases or sentences—slip into your summary without being quoted.
Along those lines, your summary should remind your reader from time to time, that these are not your ideas or arguments, but those of the author of whatever essay you summarize. Use attributive tags).
4.) Your summary should represent, in miniature, the general shape and argumentative logic of the original and should be readable as a coherent and rationally structured essay itself (with an introduction/first sentence that introduces the essay you summarize and its central thesis, a body that explains the supporting evidence, and a conclusion. AVOID THE “LAUNDRY LIST” error. A summary is much more than a random listing of things taken from the original source.
· Be sure you begin the summary with a topic sentence that states the author’s main thesis.
· Be sure to be as objective as you can be when you restate or describe the author’s argument. There should be no statements or indications of your opinion in the summary.
· Be accurate and fair – make sure you are not distorting the author’s argument.
· Be complete – make sure you mention all of the author’s main points. Give the article balanced coverage.
As with all our papers in this class, a Works Cited page is required. It will have only one source cited – the one you are summarizing. We will work on correct citation format in class before the paper is due.
External & Industry Analysis
.
Running head: STEELNUTRIDRINK 1
STEELNUTRIDRINK 2
SteelNutridrink Non-Alcoholic Beverage Company
Kizzie Griffin
Dr. Vanessa Graham
BUS 599
Strayer University
7/18/2017
Company and its significance
The company in question is Steel Nutri-drink Non-Alcoholic Beverage Company. The company will be manufacturing, processing and distributing the non-alcoholic beverage to the beverage markets. The rationale and foundation behind the creation, manufacturing and processing of the Steel Nutri-drinkis based on the motivation and need to provide a drink that gives the customer value for their money, instantaneous energy, is refreshing and still healthy. Other companies operating in the market have not managed to satisfy these needs of consumers. This is based on the fact that other drinks contain a lot of calories and sugars that may lead to obesity and other related health complications and are also costly at the same time. All areas that other competitors have not tapped into will be fully taken care of by Steel Nutri-drink.
Mission Statement
The mission statement for the company is “To be a global leader in the provision of efficient and timely energy drinks for all our customers, provide value for their money and achieve sustainability for the environment and all our workers.” The mission statement enables the company to remain focused and committed to achieving its goals and achieve consumer satisfaction. This will also enable it work towards maintaining the competitive edge in the highly competitive beverage markets. The provision of efficient and timely energy drinks gives the company direction. This reminds workers in the organization why the company is in existence. This is what will make the organization to be successful. Offering customers value will act as a “North Star,” which keeps each and every worker clear on the direction of Steel Nutri drink. Efficiency and value will help focus the future of the company. The mission will tell workers of the company what they are doing today as well as what they will do in the future.
The trends in the non-alcoholic beverage industry
There are some changes that are being experienced in the beverage market. Among the changes is the growth of energy, water, and sports drinks brands. Directing attention to only carbonated drinks is now a thing of the past. Much effort by organizations is directed towards producing and selling healthy beverages (Granato, Branco, Nazzaro, Cruz, & Faria, 2010). The other trend is reworking recipes. Most brands that have been in market for a long time now have to be reformulated. They have to be replaced with revamped version as well as have few calories. Also, there is a shift towards having smaller cans and bottles. Having smaller cans and bottles makes the players in the non-alcoholic be ...
Product & Brand Management
We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call: 9971223030
This category is developing and not fully grown in the market. The main reason for not growing is mainly of its high price, customers feel do they really benefit from drinking energy drink. The main sector who drinks is youth i.e. mainly who play sports frequently
Content tips for health and wellness brandsEmily Hubbell
The health and wellness industry is booming—and so is content marketing. Discover the latest developments in the health and wellness industry, key content challenges for health and wellness brands, and quick steps for mapping your customer's journey. Created by Em Writes, a content agency specializing in custom content and strategy for health, wellness and tech trailblazers. Learn more at em-writes.com.
Theory Analysis 1The purpose of the assignment is to prepare stu.docxrandymartin91030
Theory Analysis 1
The purpose of the assignment is to prepare students to read and comprehend research articles in the field of communication studies. Students will develop a deeper understanding of one area of research for the main topic area.
Instructions:
1. Using the peer reviewed research article you found on video games. Complete the areas below by providing:
a. a citation for the article in APA format
b. the purpose of the study
c. the type of study
d. the methodology used in the study
e. the results
f. a personal reaction
Student’s Name
COM520
Theory Analysis #
APA Citation:
Purpose of Study:
Type of Study:
Methodology:
Results:
Personal Reaction:
Running head: COMPANY NAME 1
21 ForEver
Company Description and SWOT analysis
LaTina Hamm
Strayer University
BUS 599
Dr. Andrea Banto
July 28, 2019
Company Description and SWOT analysis
21 ForEver was established to offer a healthy, all-natural organic beverage supplement. It is essential to want to remain youthful, as you get older, the need for more nutirients and a much more active life style for the older generation is what is most desired. Studies have proven the less active you become once your are older, the greater the need for a boost. 21 ForEver offers just that! It’s invention was because of the limited number of healthy beverages supplements available on the market. 21 ForEver beverages are organic, all-natural with with no pesticides, or artificial sweeteners, colors, or preservatives. 21 ForEver has become a household name with the introduction of "Very Berry" a new addition to 21 FoEver. The growth of 21 ForEver has resulted in this wonderful beverage being found in larger retail stores such as Whole Foods Groceries, Wegmans, and Walmart. The future for 21 ForEver will launch its new vegetable beverage drink line that will appeal to vegans.
Mission Statement
21 ForEver is a cost-effective NAB that is healthy and guarantees that you will live a
much healthier life by incorporating this fantastic beverage which offers more vegetables
compared to beverages in its class on the market today. 21 ForEver desires that consumers will
choose 21 ForEver because we pride our ability to be an organic pesticide-free, all-natural
product. Free of artificial colors, flavors, and sweeteners. 21 ForEver stands proudly
behind its brand which helps to accomplish its mission
Trends in the industry
· 21 ForEver will market via the Pop-Up Shop Trend, where you set temporary retail establisments.
· The desire to consume organic beverages have affected supermarket chains. Although organic beverages are generally high in comparison to sugary drinks, many consumers are switching to organic to promote a healthier lifestyle ("Top 10 Natural & Organic Food Trends for 2019,"n.d.) 21 ForEver has projections future growth rate:
· Have the products p.
Here is a summary of the key points from the research:
- The target audience for the energy drink consists of equal males and females aged 16-20.
- Most in the audience only occasionally drink energy/sports drinks and cite health concerns as a reason for not drinking them more often.
- Appearance of the drink container and taste are important factors when choosing a drink. Bright colors and textures appeal to the audience.
- Digital advertisements, especially on social media, are most effective at reaching the target audience.
- The audience prefers healthier energy drink options with reduced sugar and calories.
- An acceptable price range is £1-2 according to interviews.
- Research methods included surveys,
Having a plan is crucial for business success, especially when establishing a new business. Writing a business plan helps outline the direction where the company is going, how the company will achieve its goals, and provides a method to measure the company‟s pursuit of these goals. Business plans can also help the entrepreneur(s) communicate to possible investors; authorities whom may need to approve of or regulate the business, interested co-founders, and future employees. The business plan should include a description of the service or product, market analysis, the short and long term goals of the business, and competitor analysis.
Running head PURE SATE MARKETING PLAN .docxtoltonkendal
Running head: PURE SATE MARKETING PLAN 1
Pure Sate Marketing Plan 5
Pure Sate Marketing Plan
Andrea Bryant
Strayer University
Dr. Denel Pierre
BUS599: Strategic Management
November 13, 2017
Pure Sate is dedicated to promoting health, purity, and quenching thirst of its consumers through the provision of non-alcoholic drinks. The company targets family setting who will consume the drinks and proceed with their normal activities as part of a positive mood stabilizer. The product is aimed at maintaining the happiness and wellbeing of clients to enhance the friendly and healthy vibe across the market. Based on the current state of the economy, identifying a proper target market can be a challenge but a crucial part of the business. The approach will enable the small company to compete fairly with large organizations producing non-alcoholic drinks in the same market. For diversity purposes, Pure Sate should not target the all individuals in the population that might show interest in their products irrespective of age, class or gender since the scope will be unrealistic.
In defining the market, the company should choose what interests the characteristics population on the product to gain their attention. Specific targets in the market will enhance the focus of the business yet does not imply that the interested parties will be excluded. Through target marketing, the business will enhance the effective brand design and a budgetary allocation of the marketing campaigns on a given market niche. Such focus will enable the targeted consumers to feel appreciated and buy from the business compared to other nonalcoholic drink producers (Hartline, 2011). Therefore, Pure Sate target marketing is effective and efficient in reaching out to potential clients in a particular region and generating more business.
While assessing competition in the market, Pure Sate should develop an appropriate content marketing in the target markets to address the issues of competition. Competition in the targeted marketed market can be defined by three major different types of competitors. For instance, direct competitors, who offer products similar to Pure Sate, which show that their method of earning revenue is possibly the same. In most cases, a direct competitor is the first threat to the market that businesses are likely to recognize due to the high chances of head-to-head encounters. Furthermore, Pure Sate should assess the indirect competitors in the market are likely to offer non-alcoholic drinks in the target market but with a different objective that creates a different in ways of revenue generation. Such a scenario can pose significant challenges to the sales of the company’s products when they use a persuasive content marketing to switch the firm’s customers. In such ...
Red Bull is a pioneer in the energy drink category worldwide and was the first to create the energy drink category in India when it launched in 2003. Although it keeps a lower profile than cola majors, Red Bull has established itself as the leader in the energy drink market with a 29% global market share. Red Bull's marketing strategy relies heavily on sponsoring extreme sports and lifestyle events to build brand awareness among its target market of 15-30 year olds. It uses an integrated marketing communications approach including television, print, radio, online and event sponsorships to promote the brand.
BUSI 650
Discussion Instructions
Discussion: Key Topic:
Choose the key topic from the textbook readings that you wish to research and discuss further.
Key Topic: Innovativeness
1. Key Concept Explanation:
2. Comparison:
3. Article Summary:
4. Biblical Integration
5. Application:
6. Annotated Bibliography:
The thread and replies must be written in current APA format in a substantive manner and must not contain spelling and/or grammar errors.
The Thread
After you have reserved your key topic, use the Internet to search for at least 5 scholarly resourcess that relate to the topic and have been published within the last 5 years. Academic articles and journals must be reputable and obtained from professional websites that address the content of this course. Popular magazines and online sources such as Wikipedia are not permissible.
1. Key Concept Explanation: Define your key topic by using a source other than the textbook. Give a clear, concise overview of the essential elements relevant to understanding your key topic. In addition, explain why you are interested in this topic (e.g., academic curiosity, application to a current issue related to employment, or any other professional rationale). This section must be at least 100 words.
2. Comparison: Compare your research with what you have studied during the module in which the key topic/thread is assigned. Note differences or commonalities about your key topic, providing evidence that you have extended your understanding of this topic beyond the textbook readings. This is an opportunity for you to cite the additional articles you originally researched. This section must be at least 200 words.
3. Article Summary: In your own words, provide a clear and concise summary of the article you selected. This section must be at least 200 words.
4. Biblical Integration: Include at least 3 appropriate biblical references. Explain the relevance of your key topic to God’s law and how it can be applied in a Christian context. This section must be at least 100 words.
5. Application: Specifically state how your key topic has been applied to real-world businesses or describe the potential your key topic has to influence today’s business world. Your application must possess a professional rationale that demonstrates the significance of your key topic. This section must be at least 100 words.
6. Annotated Bibliography: Cite the articles you researched in current APA format. An annotation must accompany each citation. Each annotation will consist of a descriptive and evaluative paragraph that is at least 100 words. The annotations are designed to help your classmates in their understanding of your topic. In addition, provide a persistent link for each article.
Plagiarism will not be tolerated. Review your posts and the Student Expectations prior to submission in order to ensure that your sources are properly cited.
If you need any assistance in writing, format, or persistent links, the Liberty Universi ...
Assignment 1 Company Description and SWOT AnalysisDue Week 3 an.docxfestockton
Assignment 1: Company Description and SWOT Analysis
Due Week 3 and worth 100 points
In this assignment, you will create a revised company description and mission statement based on the feedback you received in the Week 1 discussion. Then, you will conduct a SWOT (strength, weakness, opportunity, and threat) analysis for the type of beverage you have selected and for your company. Here is the feedback from week 1 pertaining the mission statement
Alita,
Thank you for your response. Cute company name! I agree it gives a happy and nice vibe. What would be the flavors you will offer?
Try to adjust the mission statement to include the components of "who you are, what you do, and why you are in business". See the example and review the video posted in the discussion. Be sure to adjust for Assignment 1 and you can post here for feedback.
Keep up the good work! Dr. B
(As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis,(use previouscreated SWOT from previous week) be sure to include external factors such as industry/market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.
Write a 3–5-page paper in which you do the following:
1. (NAB) company name and explain the name’s significance to you. Describe your NAB that you would produce and sell.
2. Develop your company’s mission statement and provide a rationale for its components.
. Hints: Use the Statement of Mission template on pages 72–73 of the course textbook, Successful Business Plan, to aid your development.
. Extract appropriate information from the NAB Company Portfolio, where applicable. You should fill in other required items in the template using your personal preferences.
3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.
. Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable and recent data.
· Choose one strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
· Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.
. Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to res ...
The document provides details on a repositioning strategy and integrated marketing campaign for The Body Shop brand. The strategy involves narrowing the target audience to 18-28 year old women, focusing on The Body Shop's organizational associations and brand heritage, and promoting vicarious nostalgia. The implementation plan includes repackaging products, training staff, and a two-year IMC campaign utilizing direct marketing, PR, advertising, sales promotions, and personal selling. Progress will be evaluated every six months through brand audits measuring motivation, benefit structures, price elasticity, and an importance performance analysis.
The business plan is for a company called Syarikat Suria S that seeks to generate and market ideas to improve businesses' environmental, social and community involvement aspects. The company aims to provide business models that sustain businesses while expanding them to meet environmental demands and increase social/community contributions. The ideal customers are business owners who can directly impact environmental, social and community needs. The company stands out by tailoring solutions to suit each community's unique needs. The plan outlines the company's vision, organizational structure, marketing strategy, financial projections, and compliance with ethical and social responsibility standards.
Rasna International Ltd presented on their foray into the ready-to-drink fruit juice category with the launch of Rasna JU-C. Key findings from the project on distribution of Rasna JU-C in the state of Bihar included that the product needs to differentiate itself from competitors and establish a unique position. Recommendations to the company included improving packaging, reviewing the distribution channel, accounting for regional tastes, expanding the product portfolio, and continuing promotional activities. The presentation emphasized building relationships with customers and channel partners to better understand market needs.
1 Running head PERSONAL CASE STUDY Personal Case .docxjeremylockett77
1
Running head: PERSONAL CASE STUDY
Personal Case Study
Abdullah Al Saud
Northeastern University
LDR 6140 Strat. Dev. and Implementation
Professor James Lux
November 08, 2019
2
Running head: PERSONAL CASE STUDY
1. Overview of company
In 2018, I invested as a 10 percent shareholder in what I believe to be a new and exciting startup
in Boston that produces a unique power bar. The power bar is called I-Bar, and it is a healthy,
non-artificial protein bar that offers different flavors. Even though the protein bar industry is
very competitive and tough to do well in, I believed in the concept and was passionate about its
vision. What makes the bar unique is that it has developed ingredients and recipes that
correspond to famous healthy foods in certain major cities. As of today, we have developed bars
corresponding to three cities and popular healthy flavors in those cities: the Avocado and Macha
Bar representing Tokyo, the Raspberry Bar representing Naples, and the Maple Bar representing
Canada.
2. Competitors with similar product and why they are competitors
The protein nutrition market is heavily saturated, so we have many competitors. One of the most
popular protein bar companies is Quest. Another one is the Macro Bar. These have been in the
market for a long time and because of that have an advantage in many ways over I-Bar.
3. Members of the company
The startup was founded by a young college international student who has a passion for the I-Bar
concept and has devoted all his energy and time to it. He is currently the I-Bar CEO and he has
3
Running head: PERSONAL CASE STUDY
surrounded himself with four other individuals including a CFO, Director of Marketing, and
Director of Product Development. I know the Founder personally. I saw in him great leadership
skills and the potential to be a successful CEO who can build this product into something special.
I have observed in him the qualities of a transformational leader. Aside from being very
intelligent and knowledgeable about how to grow the I-Bar, he is someone who listens from
others and is willing to set aside his ego in order to advance what’s best for the company. He
applies a lot of democratic values in the sense that he really appreciates input from anyone and is
willing to apply it. In fact, even though he is the Founder and CEO, he does not like to make a
final decision until he has consulted with all the stakeholders. There have been several times
where he wanted to make sure that I was comfortable with what he was doing, and whether I had
other ideas than the ones he had. I can best describe all this as qualities of a transformational
leader.
4. A short description of a particular situation facing the organization that requires
strategic action or decision (we should clearly understand what the team will be helping the
company solve).
Investing in a product that his h ...
Learning Resources Case Questions1. Describe the problems conf.docxsmile790243
Learning Resources Case Questions
1. Describe the problems confronted by Learning Resources. Why do you think these problems existed? What did the organization need to address these problems? Was Rick able to address them? Why or why not?
LR like any other company has problems internally and externally to be confronted.
There were a lot of difficulties and problems LR had to deal with, these problems are normal to happen because of the everyday change. This change may be in people interactions and needs from one side like languages for example, or as an effect of the new technologies from another side. Or it may be something related to the change of world economy too.
Competition: about 12 strong companies were actively competed with LR in the early 1990s. But over time, some of these companies left the industry. However to win this competition, LR had devoted to originating and developing innovative, educationally sound hands-on learning products. At the same time, the company worked to emphasize the true nature of the connection that people make with LR products.
The global economic crises was one of the problems for LR as it’s for a lot of companies. That time, budget and cost has reduced on U.S. school systems. Which affected LR revenues as a result.
Technology: appearing of the new digital interactive devices made a problem for LR physical products, because it could be a substitute for that hands-on devices. But at a certain period of time, LR management believes that the physical devices can’t be substituted by a digital ones. Because a part of learning for young children at the conceptual level has to involve interaction with something that’s physical.
Dealers: LR used to sell their products through other dealers (B2B), but the company (Rick) realized that the relationship between the LR and its end-user customers is a weak one, and one key problem with B2B sales is that LR doesn’t have access to, or collect information on the end-user customer.
That why LR started B2C distribution channel beside their B2B channels and started analyzing zip code data to gather information about end-user customers.
Manufacturing: since LR manufactured about 80% of its products in China, the company was facing a problem with rising the costs of labors and materials like the plastic (affected by rises the price of oil) in China.
The company tried to maintain a balance in its margins. But there were no choice better than China, especially where the factories are in the same area which will reduce shipping cost as well.
Market Disruptors: When LR was selling products as B2B, it was giving the dealer discount may be up to 50%. After that LR started B2C selling style and facing a problem to compete the prices and fix them with the dealers and specially Amazon.
In order to overcome this issue, LR modified discounts for Amazon sellers. LR now can give discounts directly to the end-users. LR provides different discount rates for the dealers, depends o ...
1. The target audience for the sports drink is teenagers aged 16-20, with an equal split between males and females.
2. Research found the audience cares about drink taste, container design, and health factors like sugar content.
3. Interviews revealed the audience is willing to pay £1-2 for an energy drink and prefers healthier alternatives.
4. Common features of successful sports drink ads include product images, logos, celebrity endorsements, and messaging about performance benefits.
The document provides an executive summary, conceptual design, vision and mission statement, business goals, and product, market, business, and financial strategies for an Intoxi-kit subscription service that provides hangover relief items. The conceptual design details existing hangover relief products and the selected design concept. The vision aims to be the primary hangover relief provider for college students. Business goals include revenue targets and profit margins. The product strategy outlines sourcing and packaging items. The market strategy focuses on marketing the 4 Ps to college students. Business strategy analyzes Porter's 5 Forces. Financial strategy provides revenue and cost projections.
Business Innovators Magazine - AL Yasalonisayasalonis
Alan "AL" Yasalonis has over 30 years of experience in supply chain management, holding executive positions across procurement, manufacturing, warehousing, and transportation. He is passionate about optimizing supply chains to drive savings and customer service. In his most recent role, Yasalonis led a project to build a new $1 billion manufacturing facility for a biologics company to increase production of life-saving medications. He is currently advising entrepreneurs and enjoys helping companies grow by leveraging his expertise in operational leadership. Yasalonis is also contributing a chapter to an upcoming book on work ethic and principles for business success.
Running head MARKETING PLAN PRODUCT AND PRICING 1Marketing.docxglendar3
Running head: MARKETING PLAN: PRODUCT AND PRICING
1Marketing Plan: Product and Pricing
7Marketing Plan: Product and Pricing
January 9, 2019Marketing Plan: Product and Pricing
The Product
Consumers normally view a product a physical item which they need to meet a particular need. However, it is imperative to recognize that the nature of a product can be explored further by looking its three different levels which can be considered as three different products which include the core, actual and augmented products, (Aghazadeh, 2015). This is what is referred to as the three levels of a product. The Core product is not an actual physical and tangible thing. It can not be touched or felt because it represents the benefit of the product which generates its value to the final consumers. In the case of the water, the benefit to the final users is quenching their thirst as well as improving their health by providing additional mineral with nutritional value to the final consumers of the bottled water.
A. Product Levels: Core, Actual and Augmented
Second, actual product refers to the tangible product. It is the final product that will be purchased and used by the targeted customers. The customers are able to get value out of the product. For instance, customers can look at the packing and the content information to determine whether or not the content of the water is good for their health. Also, consumers may look at the product, touch the packaging and feel it. This makes the customers have a better understanding of the product in terms of what it looks and feels like.
Lastly, the Augmented product refers to the non-physical part of the product which is made up of the value added to the product for which they may or may not opt to pay for the premium prices. When customers buy the bottled water, part of the augmented product is determining whether the packaging material is recyclable or biodegradable as it is the case for plastic bottling materials. The consumers might not have a problem paying premium prices when they know that they are doing so to protect and conserve their environment as well as argued by Akbar et al. (2017).
B. Product Life CycleThe product life cycle refers to the period when a product is developed, introduced into the market and when it is finally removed from the market. It is divided into four stages which include the introduction, Introduction if the first stage and this the point where the idea is implemented through research and development. The product is produced if the idea is determined to be feasible and potentially profitable.
C. BCG Model
The BCG Matrix is a model developed by the Boston Consulting Group and it focuses on helping businesses to develop profitable products and services for the current time as well as the future. It provides an effective framework that the business can utilize to analyze the growth and market share of the business. The model utilizes a chart with four quadrants. The .
Running head MARKETING PLAN PRODUCT AND PRICING 1Marketing.docxtodd581
Running head: MARKETING PLAN: PRODUCT AND PRICING
1Marketing Plan: Product and Pricing
7Marketing Plan: Product and Pricing
January 9, 2019Marketing Plan: Product and Pricing
The Product
Consumers normally view a product a physical item which they need to meet a particular need. However, it is imperative to recognize that the nature of a product can be explored further by looking its three different levels which can be considered as three different products which include the core, actual and augmented products, (Aghazadeh, 2015). This is what is referred to as the three levels of a product. The Core product is not an actual physical and tangible thing. It can not be touched or felt because it represents the benefit of the product which generates its value to the final consumers. In the case of the water, the benefit to the final users is quenching their thirst as well as improving their health by providing additional mineral with nutritional value to the final consumers of the bottled water.
A. Product Levels: Core, Actual and Augmented
Second, actual product refers to the tangible product. It is the final product that will be purchased and used by the targeted customers. The customers are able to get value out of the product. For instance, customers can look at the packing and the content information to determine whether or not the content of the water is good for their health. Also, consumers may look at the product, touch the packaging and feel it. This makes the customers have a better understanding of the product in terms of what it looks and feels like.
Lastly, the Augmented product refers to the non-physical part of the product which is made up of the value added to the product for which they may or may not opt to pay for the premium prices. When customers buy the bottled water, part of the augmented product is determining whether the packaging material is recyclable or biodegradable as it is the case for plastic bottling materials. The consumers might not have a problem paying premium prices when they know that they are doing so to protect and conserve their environment as well as argued by Akbar et al. (2017).
B. Product Life CycleThe product life cycle refers to the period when a product is developed, introduced into the market and when it is finally removed from the market. It is divided into four stages which include the introduction, Introduction if the first stage and this the point where the idea is implemented through research and development. The product is produced if the idea is determined to be feasible and potentially profitable.
C. BCG Model
The BCG Matrix is a model developed by the Boston Consulting Group and it focuses on helping businesses to develop profitable products and services for the current time as well as the future. It provides an effective framework that the business can utilize to analyze the growth and market share of the business. The model utilizes a chart with four quadrants. The .
Jump Start Health will be a mobile health food service that provides healthy smoothies and products. It will target young, health-conscious consumers in urban areas through marketing on its website and social media. One potential foreign market is Korea due to cultural similarities. The target market is females aged 16-30 who value convenience, quality, and price. Strengths include filling a niche with few competitors, while weaknesses are longer preparation times. Opportunities are potential growth as the area develops, while threats include lack of brand recognition. The market position will focus on quality, healthy products with good customer service at reasonable prices.
This document provides a marketing plan for a new tea product called "Bubble Fresh Tea" to be introduced by Coca-Cola. It includes an executive summary, product description, value proposition, target market analysis, competitive analysis, SWOT analysis, and marketing strategy sections. The plan aims to capture market share in the functional drinks industry with a ready-to-drink tea product targeting busy consumers. Key points of the analysis include identifying competitors PepsiCo and Dr Pepper Snapple, outlining Coca-Cola's strengths in brand recognition and weaknesses in North American performance.
This document provides an overview of Pepsi's business in Pakistan. It begins with an executive summary of Pepsi's revenues, market share, and new product launch of Pepsi Perfect. It then covers Pepsi's company description, market analysis including segmentation, competitors, and SWOT analysis. The document also discusses Pepsi's marketing strategies of product, price, promotion, and placement. It concludes with suggestions to maintain Pepsi's market position through quality, reputation, and continuous new advertising approaches.
GoalThe goal of this project is to produce a paper, three to f.docxlianaalbee2qly
Goal
The goal of this project is to produce a paper, three to five pages in length, or in person on one of the several topics that have been presented in class having to do contemporary Indian Country.
These might include topics regarding health, economics, tribal government, inter-government relations, tribal enrollment, reservations, gaming, tribal identity, sovereignty, or any number of other themes. Your paper should utilize information from the class as well as additional research and subject matter. Within any of these topics will be numerous issues that should be discussed and evaluated in detail, including different points of view as they may exist. In your conclusions these differing voices should be considered in context.
.
Good morning!Hope all is well. I need urgent help with three fin.docxlianaalbee2qly
Good morning!
Hope all is well. I need urgent help with three finance questions. Only finance experts should respond. These are fairly simple questions that will only require 130 word responses for each question. I will need the work to completed by 5:00 P.M. TODAY (NO EXCEPTIONS). Thanks,
.
More Related Content
Similar to Over the next several weeks, you will be developing an analysis of
Here is a summary of the key points from the research:
- The target audience for the energy drink consists of equal males and females aged 16-20.
- Most in the audience only occasionally drink energy/sports drinks and cite health concerns as a reason for not drinking them more often.
- Appearance of the drink container and taste are important factors when choosing a drink. Bright colors and textures appeal to the audience.
- Digital advertisements, especially on social media, are most effective at reaching the target audience.
- The audience prefers healthier energy drink options with reduced sugar and calories.
- An acceptable price range is £1-2 according to interviews.
- Research methods included surveys,
Having a plan is crucial for business success, especially when establishing a new business. Writing a business plan helps outline the direction where the company is going, how the company will achieve its goals, and provides a method to measure the company‟s pursuit of these goals. Business plans can also help the entrepreneur(s) communicate to possible investors; authorities whom may need to approve of or regulate the business, interested co-founders, and future employees. The business plan should include a description of the service or product, market analysis, the short and long term goals of the business, and competitor analysis.
Running head PURE SATE MARKETING PLAN .docxtoltonkendal
Running head: PURE SATE MARKETING PLAN 1
Pure Sate Marketing Plan 5
Pure Sate Marketing Plan
Andrea Bryant
Strayer University
Dr. Denel Pierre
BUS599: Strategic Management
November 13, 2017
Pure Sate is dedicated to promoting health, purity, and quenching thirst of its consumers through the provision of non-alcoholic drinks. The company targets family setting who will consume the drinks and proceed with their normal activities as part of a positive mood stabilizer. The product is aimed at maintaining the happiness and wellbeing of clients to enhance the friendly and healthy vibe across the market. Based on the current state of the economy, identifying a proper target market can be a challenge but a crucial part of the business. The approach will enable the small company to compete fairly with large organizations producing non-alcoholic drinks in the same market. For diversity purposes, Pure Sate should not target the all individuals in the population that might show interest in their products irrespective of age, class or gender since the scope will be unrealistic.
In defining the market, the company should choose what interests the characteristics population on the product to gain their attention. Specific targets in the market will enhance the focus of the business yet does not imply that the interested parties will be excluded. Through target marketing, the business will enhance the effective brand design and a budgetary allocation of the marketing campaigns on a given market niche. Such focus will enable the targeted consumers to feel appreciated and buy from the business compared to other nonalcoholic drink producers (Hartline, 2011). Therefore, Pure Sate target marketing is effective and efficient in reaching out to potential clients in a particular region and generating more business.
While assessing competition in the market, Pure Sate should develop an appropriate content marketing in the target markets to address the issues of competition. Competition in the targeted marketed market can be defined by three major different types of competitors. For instance, direct competitors, who offer products similar to Pure Sate, which show that their method of earning revenue is possibly the same. In most cases, a direct competitor is the first threat to the market that businesses are likely to recognize due to the high chances of head-to-head encounters. Furthermore, Pure Sate should assess the indirect competitors in the market are likely to offer non-alcoholic drinks in the target market but with a different objective that creates a different in ways of revenue generation. Such a scenario can pose significant challenges to the sales of the company’s products when they use a persuasive content marketing to switch the firm’s customers. In such ...
Red Bull is a pioneer in the energy drink category worldwide and was the first to create the energy drink category in India when it launched in 2003. Although it keeps a lower profile than cola majors, Red Bull has established itself as the leader in the energy drink market with a 29% global market share. Red Bull's marketing strategy relies heavily on sponsoring extreme sports and lifestyle events to build brand awareness among its target market of 15-30 year olds. It uses an integrated marketing communications approach including television, print, radio, online and event sponsorships to promote the brand.
BUSI 650
Discussion Instructions
Discussion: Key Topic:
Choose the key topic from the textbook readings that you wish to research and discuss further.
Key Topic: Innovativeness
1. Key Concept Explanation:
2. Comparison:
3. Article Summary:
4. Biblical Integration
5. Application:
6. Annotated Bibliography:
The thread and replies must be written in current APA format in a substantive manner and must not contain spelling and/or grammar errors.
The Thread
After you have reserved your key topic, use the Internet to search for at least 5 scholarly resourcess that relate to the topic and have been published within the last 5 years. Academic articles and journals must be reputable and obtained from professional websites that address the content of this course. Popular magazines and online sources such as Wikipedia are not permissible.
1. Key Concept Explanation: Define your key topic by using a source other than the textbook. Give a clear, concise overview of the essential elements relevant to understanding your key topic. In addition, explain why you are interested in this topic (e.g., academic curiosity, application to a current issue related to employment, or any other professional rationale). This section must be at least 100 words.
2. Comparison: Compare your research with what you have studied during the module in which the key topic/thread is assigned. Note differences or commonalities about your key topic, providing evidence that you have extended your understanding of this topic beyond the textbook readings. This is an opportunity for you to cite the additional articles you originally researched. This section must be at least 200 words.
3. Article Summary: In your own words, provide a clear and concise summary of the article you selected. This section must be at least 200 words.
4. Biblical Integration: Include at least 3 appropriate biblical references. Explain the relevance of your key topic to God’s law and how it can be applied in a Christian context. This section must be at least 100 words.
5. Application: Specifically state how your key topic has been applied to real-world businesses or describe the potential your key topic has to influence today’s business world. Your application must possess a professional rationale that demonstrates the significance of your key topic. This section must be at least 100 words.
6. Annotated Bibliography: Cite the articles you researched in current APA format. An annotation must accompany each citation. Each annotation will consist of a descriptive and evaluative paragraph that is at least 100 words. The annotations are designed to help your classmates in their understanding of your topic. In addition, provide a persistent link for each article.
Plagiarism will not be tolerated. Review your posts and the Student Expectations prior to submission in order to ensure that your sources are properly cited.
If you need any assistance in writing, format, or persistent links, the Liberty Universi ...
Assignment 1 Company Description and SWOT AnalysisDue Week 3 an.docxfestockton
Assignment 1: Company Description and SWOT Analysis
Due Week 3 and worth 100 points
In this assignment, you will create a revised company description and mission statement based on the feedback you received in the Week 1 discussion. Then, you will conduct a SWOT (strength, weakness, opportunity, and threat) analysis for the type of beverage you have selected and for your company. Here is the feedback from week 1 pertaining the mission statement
Alita,
Thank you for your response. Cute company name! I agree it gives a happy and nice vibe. What would be the flavors you will offer?
Try to adjust the mission statement to include the components of "who you are, what you do, and why you are in business". See the example and review the video posted in the discussion. Be sure to adjust for Assignment 1 and you can post here for feedback.
Keep up the good work! Dr. B
(As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis,(use previouscreated SWOT from previous week) be sure to include external factors such as industry/market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.
Write a 3–5-page paper in which you do the following:
1. (NAB) company name and explain the name’s significance to you. Describe your NAB that you would produce and sell.
2. Develop your company’s mission statement and provide a rationale for its components.
. Hints: Use the Statement of Mission template on pages 72–73 of the course textbook, Successful Business Plan, to aid your development.
. Extract appropriate information from the NAB Company Portfolio, where applicable. You should fill in other required items in the template using your personal preferences.
3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.
. Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable and recent data.
· Choose one strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
· Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.
. Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to res ...
The document provides details on a repositioning strategy and integrated marketing campaign for The Body Shop brand. The strategy involves narrowing the target audience to 18-28 year old women, focusing on The Body Shop's organizational associations and brand heritage, and promoting vicarious nostalgia. The implementation plan includes repackaging products, training staff, and a two-year IMC campaign utilizing direct marketing, PR, advertising, sales promotions, and personal selling. Progress will be evaluated every six months through brand audits measuring motivation, benefit structures, price elasticity, and an importance performance analysis.
The business plan is for a company called Syarikat Suria S that seeks to generate and market ideas to improve businesses' environmental, social and community involvement aspects. The company aims to provide business models that sustain businesses while expanding them to meet environmental demands and increase social/community contributions. The ideal customers are business owners who can directly impact environmental, social and community needs. The company stands out by tailoring solutions to suit each community's unique needs. The plan outlines the company's vision, organizational structure, marketing strategy, financial projections, and compliance with ethical and social responsibility standards.
Rasna International Ltd presented on their foray into the ready-to-drink fruit juice category with the launch of Rasna JU-C. Key findings from the project on distribution of Rasna JU-C in the state of Bihar included that the product needs to differentiate itself from competitors and establish a unique position. Recommendations to the company included improving packaging, reviewing the distribution channel, accounting for regional tastes, expanding the product portfolio, and continuing promotional activities. The presentation emphasized building relationships with customers and channel partners to better understand market needs.
1 Running head PERSONAL CASE STUDY Personal Case .docxjeremylockett77
1
Running head: PERSONAL CASE STUDY
Personal Case Study
Abdullah Al Saud
Northeastern University
LDR 6140 Strat. Dev. and Implementation
Professor James Lux
November 08, 2019
2
Running head: PERSONAL CASE STUDY
1. Overview of company
In 2018, I invested as a 10 percent shareholder in what I believe to be a new and exciting startup
in Boston that produces a unique power bar. The power bar is called I-Bar, and it is a healthy,
non-artificial protein bar that offers different flavors. Even though the protein bar industry is
very competitive and tough to do well in, I believed in the concept and was passionate about its
vision. What makes the bar unique is that it has developed ingredients and recipes that
correspond to famous healthy foods in certain major cities. As of today, we have developed bars
corresponding to three cities and popular healthy flavors in those cities: the Avocado and Macha
Bar representing Tokyo, the Raspberry Bar representing Naples, and the Maple Bar representing
Canada.
2. Competitors with similar product and why they are competitors
The protein nutrition market is heavily saturated, so we have many competitors. One of the most
popular protein bar companies is Quest. Another one is the Macro Bar. These have been in the
market for a long time and because of that have an advantage in many ways over I-Bar.
3. Members of the company
The startup was founded by a young college international student who has a passion for the I-Bar
concept and has devoted all his energy and time to it. He is currently the I-Bar CEO and he has
3
Running head: PERSONAL CASE STUDY
surrounded himself with four other individuals including a CFO, Director of Marketing, and
Director of Product Development. I know the Founder personally. I saw in him great leadership
skills and the potential to be a successful CEO who can build this product into something special.
I have observed in him the qualities of a transformational leader. Aside from being very
intelligent and knowledgeable about how to grow the I-Bar, he is someone who listens from
others and is willing to set aside his ego in order to advance what’s best for the company. He
applies a lot of democratic values in the sense that he really appreciates input from anyone and is
willing to apply it. In fact, even though he is the Founder and CEO, he does not like to make a
final decision until he has consulted with all the stakeholders. There have been several times
where he wanted to make sure that I was comfortable with what he was doing, and whether I had
other ideas than the ones he had. I can best describe all this as qualities of a transformational
leader.
4. A short description of a particular situation facing the organization that requires
strategic action or decision (we should clearly understand what the team will be helping the
company solve).
Investing in a product that his h ...
Learning Resources Case Questions1. Describe the problems conf.docxsmile790243
Learning Resources Case Questions
1. Describe the problems confronted by Learning Resources. Why do you think these problems existed? What did the organization need to address these problems? Was Rick able to address them? Why or why not?
LR like any other company has problems internally and externally to be confronted.
There were a lot of difficulties and problems LR had to deal with, these problems are normal to happen because of the everyday change. This change may be in people interactions and needs from one side like languages for example, or as an effect of the new technologies from another side. Or it may be something related to the change of world economy too.
Competition: about 12 strong companies were actively competed with LR in the early 1990s. But over time, some of these companies left the industry. However to win this competition, LR had devoted to originating and developing innovative, educationally sound hands-on learning products. At the same time, the company worked to emphasize the true nature of the connection that people make with LR products.
The global economic crises was one of the problems for LR as it’s for a lot of companies. That time, budget and cost has reduced on U.S. school systems. Which affected LR revenues as a result.
Technology: appearing of the new digital interactive devices made a problem for LR physical products, because it could be a substitute for that hands-on devices. But at a certain period of time, LR management believes that the physical devices can’t be substituted by a digital ones. Because a part of learning for young children at the conceptual level has to involve interaction with something that’s physical.
Dealers: LR used to sell their products through other dealers (B2B), but the company (Rick) realized that the relationship between the LR and its end-user customers is a weak one, and one key problem with B2B sales is that LR doesn’t have access to, or collect information on the end-user customer.
That why LR started B2C distribution channel beside their B2B channels and started analyzing zip code data to gather information about end-user customers.
Manufacturing: since LR manufactured about 80% of its products in China, the company was facing a problem with rising the costs of labors and materials like the plastic (affected by rises the price of oil) in China.
The company tried to maintain a balance in its margins. But there were no choice better than China, especially where the factories are in the same area which will reduce shipping cost as well.
Market Disruptors: When LR was selling products as B2B, it was giving the dealer discount may be up to 50%. After that LR started B2C selling style and facing a problem to compete the prices and fix them with the dealers and specially Amazon.
In order to overcome this issue, LR modified discounts for Amazon sellers. LR now can give discounts directly to the end-users. LR provides different discount rates for the dealers, depends o ...
1. The target audience for the sports drink is teenagers aged 16-20, with an equal split between males and females.
2. Research found the audience cares about drink taste, container design, and health factors like sugar content.
3. Interviews revealed the audience is willing to pay £1-2 for an energy drink and prefers healthier alternatives.
4. Common features of successful sports drink ads include product images, logos, celebrity endorsements, and messaging about performance benefits.
The document provides an executive summary, conceptual design, vision and mission statement, business goals, and product, market, business, and financial strategies for an Intoxi-kit subscription service that provides hangover relief items. The conceptual design details existing hangover relief products and the selected design concept. The vision aims to be the primary hangover relief provider for college students. Business goals include revenue targets and profit margins. The product strategy outlines sourcing and packaging items. The market strategy focuses on marketing the 4 Ps to college students. Business strategy analyzes Porter's 5 Forces. Financial strategy provides revenue and cost projections.
Business Innovators Magazine - AL Yasalonisayasalonis
Alan "AL" Yasalonis has over 30 years of experience in supply chain management, holding executive positions across procurement, manufacturing, warehousing, and transportation. He is passionate about optimizing supply chains to drive savings and customer service. In his most recent role, Yasalonis led a project to build a new $1 billion manufacturing facility for a biologics company to increase production of life-saving medications. He is currently advising entrepreneurs and enjoys helping companies grow by leveraging his expertise in operational leadership. Yasalonis is also contributing a chapter to an upcoming book on work ethic and principles for business success.
Running head MARKETING PLAN PRODUCT AND PRICING 1Marketing.docxglendar3
Running head: MARKETING PLAN: PRODUCT AND PRICING
1Marketing Plan: Product and Pricing
7Marketing Plan: Product and Pricing
January 9, 2019Marketing Plan: Product and Pricing
The Product
Consumers normally view a product a physical item which they need to meet a particular need. However, it is imperative to recognize that the nature of a product can be explored further by looking its three different levels which can be considered as three different products which include the core, actual and augmented products, (Aghazadeh, 2015). This is what is referred to as the three levels of a product. The Core product is not an actual physical and tangible thing. It can not be touched or felt because it represents the benefit of the product which generates its value to the final consumers. In the case of the water, the benefit to the final users is quenching their thirst as well as improving their health by providing additional mineral with nutritional value to the final consumers of the bottled water.
A. Product Levels: Core, Actual and Augmented
Second, actual product refers to the tangible product. It is the final product that will be purchased and used by the targeted customers. The customers are able to get value out of the product. For instance, customers can look at the packing and the content information to determine whether or not the content of the water is good for their health. Also, consumers may look at the product, touch the packaging and feel it. This makes the customers have a better understanding of the product in terms of what it looks and feels like.
Lastly, the Augmented product refers to the non-physical part of the product which is made up of the value added to the product for which they may or may not opt to pay for the premium prices. When customers buy the bottled water, part of the augmented product is determining whether the packaging material is recyclable or biodegradable as it is the case for plastic bottling materials. The consumers might not have a problem paying premium prices when they know that they are doing so to protect and conserve their environment as well as argued by Akbar et al. (2017).
B. Product Life CycleThe product life cycle refers to the period when a product is developed, introduced into the market and when it is finally removed from the market. It is divided into four stages which include the introduction, Introduction if the first stage and this the point where the idea is implemented through research and development. The product is produced if the idea is determined to be feasible and potentially profitable.
C. BCG Model
The BCG Matrix is a model developed by the Boston Consulting Group and it focuses on helping businesses to develop profitable products and services for the current time as well as the future. It provides an effective framework that the business can utilize to analyze the growth and market share of the business. The model utilizes a chart with four quadrants. The .
Running head MARKETING PLAN PRODUCT AND PRICING 1Marketing.docxtodd581
Running head: MARKETING PLAN: PRODUCT AND PRICING
1Marketing Plan: Product and Pricing
7Marketing Plan: Product and Pricing
January 9, 2019Marketing Plan: Product and Pricing
The Product
Consumers normally view a product a physical item which they need to meet a particular need. However, it is imperative to recognize that the nature of a product can be explored further by looking its three different levels which can be considered as three different products which include the core, actual and augmented products, (Aghazadeh, 2015). This is what is referred to as the three levels of a product. The Core product is not an actual physical and tangible thing. It can not be touched or felt because it represents the benefit of the product which generates its value to the final consumers. In the case of the water, the benefit to the final users is quenching their thirst as well as improving their health by providing additional mineral with nutritional value to the final consumers of the bottled water.
A. Product Levels: Core, Actual and Augmented
Second, actual product refers to the tangible product. It is the final product that will be purchased and used by the targeted customers. The customers are able to get value out of the product. For instance, customers can look at the packing and the content information to determine whether or not the content of the water is good for their health. Also, consumers may look at the product, touch the packaging and feel it. This makes the customers have a better understanding of the product in terms of what it looks and feels like.
Lastly, the Augmented product refers to the non-physical part of the product which is made up of the value added to the product for which they may or may not opt to pay for the premium prices. When customers buy the bottled water, part of the augmented product is determining whether the packaging material is recyclable or biodegradable as it is the case for plastic bottling materials. The consumers might not have a problem paying premium prices when they know that they are doing so to protect and conserve their environment as well as argued by Akbar et al. (2017).
B. Product Life CycleThe product life cycle refers to the period when a product is developed, introduced into the market and when it is finally removed from the market. It is divided into four stages which include the introduction, Introduction if the first stage and this the point where the idea is implemented through research and development. The product is produced if the idea is determined to be feasible and potentially profitable.
C. BCG Model
The BCG Matrix is a model developed by the Boston Consulting Group and it focuses on helping businesses to develop profitable products and services for the current time as well as the future. It provides an effective framework that the business can utilize to analyze the growth and market share of the business. The model utilizes a chart with four quadrants. The .
Jump Start Health will be a mobile health food service that provides healthy smoothies and products. It will target young, health-conscious consumers in urban areas through marketing on its website and social media. One potential foreign market is Korea due to cultural similarities. The target market is females aged 16-30 who value convenience, quality, and price. Strengths include filling a niche with few competitors, while weaknesses are longer preparation times. Opportunities are potential growth as the area develops, while threats include lack of brand recognition. The market position will focus on quality, healthy products with good customer service at reasonable prices.
This document provides a marketing plan for a new tea product called "Bubble Fresh Tea" to be introduced by Coca-Cola. It includes an executive summary, product description, value proposition, target market analysis, competitive analysis, SWOT analysis, and marketing strategy sections. The plan aims to capture market share in the functional drinks industry with a ready-to-drink tea product targeting busy consumers. Key points of the analysis include identifying competitors PepsiCo and Dr Pepper Snapple, outlining Coca-Cola's strengths in brand recognition and weaknesses in North American performance.
This document provides an overview of Pepsi's business in Pakistan. It begins with an executive summary of Pepsi's revenues, market share, and new product launch of Pepsi Perfect. It then covers Pepsi's company description, market analysis including segmentation, competitors, and SWOT analysis. The document also discusses Pepsi's marketing strategies of product, price, promotion, and placement. It concludes with suggestions to maintain Pepsi's market position through quality, reputation, and continuous new advertising approaches.
Similar to Over the next several weeks, you will be developing an analysis of (20)
GoalThe goal of this project is to produce a paper, three to f.docxlianaalbee2qly
Goal
The goal of this project is to produce a paper, three to five pages in length, or in person on one of the several topics that have been presented in class having to do contemporary Indian Country.
These might include topics regarding health, economics, tribal government, inter-government relations, tribal enrollment, reservations, gaming, tribal identity, sovereignty, or any number of other themes. Your paper should utilize information from the class as well as additional research and subject matter. Within any of these topics will be numerous issues that should be discussed and evaluated in detail, including different points of view as they may exist. In your conclusions these differing voices should be considered in context.
.
Good morning!Hope all is well. I need urgent help with three fin.docxlianaalbee2qly
Good morning!
Hope all is well. I need urgent help with three finance questions. Only finance experts should respond. These are fairly simple questions that will only require 130 word responses for each question. I will need the work to completed by 5:00 P.M. TODAY (NO EXCEPTIONS). Thanks,
.
Graded AssignmentMid-Unit Test, Part 2Answer the questions bel.docxlianaalbee2qly
Graded Assignment
Mid-Unit Test, Part 2
Answer the questions below. When you are finished, submit this assignment to your teacher by the due date for full credit.
1.
In 1912, chemist Fritz Haber developed a process that combined nitrogen from the air with hydrogen at high temperatures and pressures to make ammonia. Specifically, the process involved combining one molecule of nitrogen gas (N
2
) with three molecules of hydrogen gas (H
2
) to get two molecules of ammonia (NH
3
). If you write this process in a symbol format, it looks like this:
N
2
+ 3H
2
→
2NH
3
Explain whether this is a chemical or physical change, and why. Does it involve elements, compounds, mixtures, or pure substances? Also describe how many atoms are involved before and after. What do you notice about the number of atoms?
Answer:
.
Government homeworkUnited States VS James 20121. What brough the.docxlianaalbee2qly
Government homework
United States VS James 2012
1. What brough the case about
2. What was involved inthe case
3. What amendment was being violated or what rights and how
4. Who was the chief justice
5. What was the vote
6. What was the reasoning the justice voted for and against
7. How this affects us today
2 pages typed and double spaced
.
Government Internet AccessAfter you have read the chapter Governm.docxlianaalbee2qly
Government Internet Access
After you have read the chapter “Government, Politics and War” you see that some local governments are providing free or low-cost broadband Internet access to their citizens. Should governments be in the business of providing Internet access? Why or Why not?
Your submitted work should be double-spaced, a maximum of two pages in length. The paper must be submitted in APA format.
.
Good morning!Hope all is well. I need assistance with an assignmen.docxlianaalbee2qly
Good morning!
Hope all is well. I need assistance with an assignment due tomorrow, Monday, November 16, 2015, by 12:00 p.m. (NO EXCEPTIONS). It is fairly simple so that price is not negotiable. ONLY experts in finance should respond as I will be verifying profiles and ratings, and please have one. My send me a chat to discuss and assignment details,
Thanks.
.
Good day. I need help on finishing my worksheet (see attached docume.docxlianaalbee2qly
Good day. I need help on finishing my worksheet (see attached document). It needs to be in APA format. As well as finishing 2 slides with speakers note about Brief psychotic disorder which is described in detailed on the powerpoint slide. I will need this by tomorrow. Both the slide and the worksheet needs in-text citation and reference page.
.
Go to this link and read first httptechnet.microsoft.comen-usli.docxlianaalbee2qly
Go to this link and read first http://technet.microsoft.com/en-us/library/jj200226.aspx.
"Policy Based IP Address Assignment" Please respond to the following:
Per the text, with Server 2012, the option for policy based IP address assignment is available. Discuss the pros and cons of using policy based assignments to segregate mobile devices from the other machines on the network.
Suggest two (2) device types where policy based IP assignment would be an attractive alternative for a network administrator. Justify your selections.
.
Go to the VA site that has the software for thedemonstation.docxlianaalbee2qly
Go to the VA site that has the
software for the
demonstation
of their system. Download the demo, install it and become familiar with it.
When you have completed the assignment, submit a brief report here on whether or not you were able to execute the demo....along with some notations about your impression of the demo.
The site is
http
://
www
.
ehealth
.
va
.gov/
ehealth
/
cprs
_demo.asp
.
(Please note there is an underscore between
cprs
and demo...it is not a space.)
Please see attachment for corrections to allow the demo torun.
.
Go to theU.S. Equal Employment Opportunity Commission website.docxlianaalbee2qly
Go to the
U.S. Equal Employment Opportunity Commission website
and review one or two cases. After reviewing the case, assess the major federal provision/law that was violated and simply list the case title and the staffing law violated. Briefly discuss how you would ensure your organization avoids a similar problem.
.
Go to the following website of the Smithsonian httphumanorigins.docxlianaalbee2qly
Go to the following website of the Smithsonian
http://humanorigins.si.edu
/
and select a topic of interest from the many displayed there. In APA-style format, write a 2-3 page paper that:
1.
Describes the details of the topic
2.
Explains why you chose this particular topic
3.
Describe how the topic relates to Biodiversity and Evolution
4.
Details how a changing environment may have had an effect on the organisms studied in your selected topic
.
Go to EEOC.GOV. Newsroom. Access a document about a recent lawsuit i.docxlianaalbee2qly
Go to EEOC.GOV. Newsroom. Access a document about a recent lawsuit involving race, ethnic, sex, age, national origin, or religion discrimination that was likely to be covered by the media. You should not go back any more than 6 months.
Describe all the alligations, plaintiffs, and resolution of cases.
Document the time periods between the incident and the final resolution.
Search the web for newspaper articles or other media presentations relevant to the case.
Does EEOCs presentation and the media's presentation take different perspectives? Discuss. Give you opinions backed up with facts.
Cite and Source (I need to know where you got your information to verify.
.
Go to a public place where people interact (Starbucks, McDonalds, Ta.docxlianaalbee2qly
Go to a public place where people interact (Starbucks, McDonalds, Target). Observe people's nonverbal communication patterns for one hour. What do you see? What are they using? How are they using it to communicate? Take notes to record how people are communicating messages through their nonverbals.
Then write a summary that discusses what you saw (two pages). Refer back to theories of communication that we covered in the book. Then in additional two pages, discuss the bigger picture of this: What does it mean about communication? Why is it important to communication? What does it mean for your communication? What are things you should take away from this?
You must cite the book at least four times throughout this assignment, and include page numbers where you got the information. This assignment should be a minimum of
four
full pages of writing. (Double space, one inch margins, 12 pt Times new roman font.)
Place your final version in the drop box for week 5.
.
go outside (or inside if that works) and find some animals to obse.docxlianaalbee2qly
go outside (or inside if that works) and find some animals to observe. Spend at least 20-30 minutes observing them and recording their behaviors. Try to use precise language. Record your observations following these guidelines (handwritten for this part of the assignment is ok).
Record the following about your observation site/time:
1.
Date, time, location
2.
Animal(s) being observed
3.
Weather conditions
4.
Any other important things (e.g. is there a walkway right next to where you are observing?)
Be sure to note the following about each observation:
1.
The specific time the observation was made
2.
Which individual(s) is/are doing the behavior…if you can keep track of them.
3.
What specific behavior was observed. (include if it involved other individuals or other incidents, like a person walking by)
.
Globalization and Diversity Impact on Healthcare Organizations Pr.docxlianaalbee2qly
Globalization and Diversity Impact on Healthcare Organizations
Project 9
Unit outcomes addressed in this Assignment:
Explain the attributes of a successful health leader. Describe issues related to globalization, power, followership, and culture change from a health leader’s perspective.
Course outcome addressed in this Assignment:
HA515-2: Evaluate approaches to leading individuals and teams, and eliciting support from senior principles.
HA515-3: Identify change management practices by discussing change sponsorship versus agency of change theory.
HA515-4: Evaluate leadership strategies essential to successfully accomplish change including interpersonal, organizational, and cultural dimensions.
Instructions For this Assignment, outline issues related to globalization, power, followership, and cultural change from a health leader’s perspective. Identify at least 3 major global health issues that have impacted the U.S. health care system, and describe how this has affected and influenced stakeholders.
Relate the global leadership style differences and similarities within the constructs of transformational leadership. Discuss at least 3 critical elements of culture and diversity on the modern health care organization. Also, provide a table or list of cultural attributes to be cognizant of.
Finally, categorize global leadership differences according to a leader’s use of power, technology, and knowledge management. Provide at least 2 leadership approaches for implementing change.
Requirements Your paper must be at least 5 pages in length. Use a minimum of 3 academic references. The entire paper should use APA formatting.
.
Global Health AgendaWhat are some of the opportunities that are av.docxlianaalbee2qly
Global Health Agenda
What are some of the opportunities that are available to develop an interdisciplinary approach to the advance of the World Health Organization (WHO) global health agenda? Describe how the application of multiculturalism and diversity practices and policies can impact the organization you work in respect to those opportunities. Summarize what you have learned in this course to advance how the role of an advance practice nurse can influence this global approach. This is the conclusion to this class. See the different themes we studied to finish this assignment.
Unit 1:
Advance Practice Nurses and Public Policy
·
Listen to the Audio/visual Course Overview.
·
Read the Unit Overview.
·
Complete the Activities.
·
Participate in the Discussion.
·
Participate in the Seminar.
Discussion Board
Unit 2:
Policy Design, Implementation and Program Evaluation
Read the Overview.
Complete the Activities.
Participate in the Discussion.
Complete group contract (template provided).
Discussion Board
Unit 3:
Markets, Funding and Financial Models
·
Read the Overview.
·
Complete the Activities.
·
Participate in the Discussion.
·
Complete the Assignment.
Discussion Board
Assignment
Unit 4:
Financial Models of Reimbursement and Effects on Patients and Healthcare Providers
·
Read the Overview.
·
Complete the Activities.
·
Participate in the Discussion.
Discussion Board
Unit 5:
Health Policies and Organizational Structures
·
Read the Overview.
·
Complete the Activities.
·
Participate in the Discussion
·
Participate in the Seminar.
Discussion Board
Unit 6
: Healthcare Policy Models and Theories
·
Read the Overview.
·
Complete the Activities.
·
Participate in the Discussion.
·
Complete the Assignment.
Discussion Board
Assignment
Unit 7:
Healthcare Reform
·
Read the Overview.
·
Complete the Activities.
·
Participate in the Discussion
·
Participate in the Seminar.
Discussion Board
Unit 8:
Incorporating Genetics Research into Practice
·
Read the Overview.
·
Complete the Activities.
·
Participate in the Discussion.
Discussion Board
Unit 9:
Inter-professional Practice
·
Read the Overview.
·
Complete the Activities.
·
Participate in the Discussion.
·
Complete the Assignment.
Discussion Board
Assignment
Unit 10:
Global Connections
·
Read the Overview.
·
Complete the Activities.
·
Participate in the Discussion.
Discussion Board
.
Global Education and Global Citizenship video and read the article.docxlianaalbee2qly
Global Education and Global Citizenship
video and read the article “
A Model of Global Citizenship: Antecedents and Outcomes
” by Stephen Reysen and Iva Katzarska-Miller. Please take some time to reflect on how the concept of global citizenship has shaped your identity and respond to the following prompts:
Based on the video, explain the importance of educating others on global citizenship.
Address each of the following outcomes of global citizenship as they pertain to the development of your own identity: intergroup empathy, valuing diversity, social justice, environmental sustainability, intergroup helping, and the level of responsibility to act for the betterment of this world (found in the article). Explain how your environment influences these outcomes.
Provide at least two personal examples or events in your life that illustrate the development of global citizenship based on the outcomes.
Analyze how your general education courses influenced you to become a global citizen.
Demonstrate critical thinking by accurately interpreting the evidence (scholarly sources) provided.
Your paper
Must be 750 – 1,000 words in length (excluding title and reference pages) and formatted according to APA style as outlined in the
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must cite at least the two sources used for this assignment.
Must document all sources in APA style as outlined in the
.
Given the power of the media, discuss how you would use an opinion e.docxlianaalbee2qly
Given the power of the media, discuss how you would use an opinion editorial, a personal interview, websites, texting, Facebook, Twitter, and/or blogs to influence public opinion relative to your policy priority ( Access to Healthcare). What issues about media and electronic social networking do you need to consider? Why?
1/2 to 1 page with APA formatting intext citation with a schoolarly article < $5
Masters level standard
It is a Nursing homework
.
Global Trends for the FutureAfter reading Global Trends 2025 A.docxlianaalbee2qly
Global Trends for the Future
After reading "Global Trends 2025: A Transformed World" choose one "Relative Certainty" and one "Key Uncertainty" and express your opinion on the topic and whether or not you agree.
Microsoft word, 1-2 pages, scholarly reviewed citations,APA Format
The 2025 Global Landscape
Relative Certainties
Likely Impact
A global multipolar system is emerging with the rise of China, India, and others. The relative power of nonstate actors - businesses, tribes, religious organizations, and even criminal networks-also will increase.
By 2025 a single "international community" composed of nation-states will no longer exist. Power will be more dispersed with the newer players bringing new rules of the game while risks will increase that the traditional Western alliances will weaken. Rather than emulating Western models of political and economic development, more countries may be attracted to China's alternative development model.
The unprecedented shift in relative wealth and economic power roughly from West to East now under way will continue.
As some countries become more invested in their economic well-being, incentives toward geopolitical stability could increase. However, the transfer is strengthening states like Russia that want to challenge the Western order.
The United States will remain the single most powerful country but will be less dominant.
Shrinking economic and military capabilities may force the US into a difficult set of tradeoffs between domestic versus foreign policy priorities.
Continued economic growth-coupled with 1.2 billion more people by 2025 - will put pressure on energy, food, and water resources.
The pace of technological innovation will be key to outcomes during this period. All current technologies are inadequate for replacing traditional energy architecture on the scale needed.
The number of countries with youthful populations in the "arc of instability"1 will decrease, but the populations of several youth-bulge states are projected to remain on rapid growth trajectories.
Unless employment conditions change dramatically in parlous youth-bulge states such as Afghanistan, Nigeria, Pakistan, and Yemen, these countries will remain ripe for continued instability and state failure.
The potential for conflict will increase owing to rapid changes in parts of the
greater Middle East and the spread of lethal capabilities.
The need for the US to act as regional balancer in the Middle East will increase, although other outside powers-Russia, China and India-will play greater roles than today.
Terrorism is unlikely to disappear by 2025, but its appeal could lessen if economic growth continues in the Middle East and youth unemployment is reduced. For those terrorists that are active the diffusion of technologies will put dangerous capabilities within their reach.
Opportunities for mass-casualty terrorist attacks using chemical, biological, or less likely, nuclear
weapons will increase as technology diffuses .
Global Capital MarketsRead Closing Case Industrial and Commer.docxlianaalbee2qly
Global Capital Markets
Read Closing Case: Industrial and Commercial Bank of China at the end of Chapter 11 in your text. Write a two- to three-page paper, excluding the title and reference pages, with a detailed analysis that addresses the following:
Examine why ICBC felt the need to issue equity in markets outside of China. Describe the advantages and disadvantages of such a move.
Determine the attraction of the ICBC in regards to providing exchange listings to foreign investors. Provide examples of why investors would be interested.
Summarize the risks for a foreigner associated with investing in ICBC. Provide examples of possible risks.
In addition to the required text, provide at least one additional scholarly source to support your point. Your paper should be formatted in APA style as outlined in the Ashford Writing Center.
Carefully review the
Grading Rubric
for the criteria that will be used to evaluate your assignment. Please see Below!
Reference:
Hill, W.L. (2011).
International Business:
Competing in the global marketplace (8th ed.). New York:
McGraw-Hill Irwin.
ISBN:
978-0-07-813719-8
Total Possible Score
: 7.00
Examines Why ICBC Felt the Need to Issue Equity in Markets Outside of China and Describes Advantages and Disadvantages of the Move
Total: 2.00
Distinguished - Expertly examines why ICBC felt the need to issue equity in markets outside of China and thoroughly describes advantages and disadvantages of issuing the equity.
Proficient - Examines why ICBC felt the need to issue equity in markets outside of China and describes advantages and disadvantages of issuing the equity.
Basic - Partially examines why ICBC felt the need to issue equity in markets outside of China and partially describes advantages and disadvantages of issuing the equity.
Below Expectations - Incompletely examines why ICBC felt the need to issue equity in markets outside of China and insufficiently describes advantages and disadvantages of issuing the equity.
Non-Performance - The examination of ICBS’s need to issue equity in outside markets and the description of advantages and disadvantages are either nonexistent or lack the components described in the assignment instructions.
Determines the Attraction of the ICBC in Regards to Providing Exchange Listings to Foreign Investors
Total: 2.00
Distinguished - Thoroughly determines the attraction of the ICBC in regard to providing exchange listings to foreign investors. Provides appropriate examples of why investors would be interested.
Proficient - Determines the attraction of the ICBC in regard to providing exchange listings to foreign investors. Provides examples of why investors would be interested, but some examples may be slightly inappropriate or the determination may be missing minor details.
Basic - Partially determines the attraction of the ICBC in regard to providing exchange listings to foreign investors. Somewhat provides examples of why investors would be intereste.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
Over the next several weeks, you will be developing an analysis of
1. Over the next several weeks, you will be developing an analysis
of a case study of your choice. The first step is to analyze a
debatable claim. You will select a scholarly article from a
reliable source that relays a strong position on a debatable
topic. Be sure to record the full APA data, including title,
author, and publication information.
Remember, although you are investigating an opinionated piece,
your selected article should still come for a reputable
publishing source and be well-researched.
In a four- to five-page analysis, address the following in a well-
developed and structured essay.
· Provide a clear and detailed introduction.
· What is the topic and why is it important?
· What are the multiple sides of the debate?
· What is your thesis or point of view on the topic?
· Summarize the topic/angle/purpose.
· What is the topic of the article?
· What is the angle or argument that the writer presents?
· What is the purpose of the article? What does the writer want
the audience to do with the information they are presented with?
· Analyze rhetorical appeals.
· How does the author use appeals to reason (logos)?
· How does the author use appeals to emotion (pathos)?
· How does the author use appeals to credibility (ethos)?
· What appeals are used most effectively? What is the impact on
the argument?
· Provide a counterargument.
· What are the opposing arguments to the argument?
· What are some reasons why the argument is incomplete or
illogical?
· What are some examples or forms of evidence that show why
or how the counterargument is incomplete or illogical?
· What are the reasons why the original argument is stronger?
· Explain your position.
2. · What is your evaluation of the issue?
· How does utilizing a counterargument make your analysi s
stronger?
Remember, you must include detailed examples and analysis to
help support your claims. Select your topic wisely and be sure
to address each part of the prompt as this assignment will be
used for your Week 7 Persuasive Presentation.
Grading Rubric
Item
Description
Value
Topic/Angle/ Purpose Summary
Topic, angle, and purpose are summarized to help build a
foundation for understanding the argument.
20
Rhetorical Appeals Analysis
There is a clear evaluation of the use of rhetorical conventions
including rhetorical appeals, audience, and context.
30
Counterargument Development
A clear and detailed counterargument is explored that considers
rhetorical conventions and audience awareness.
50
Position Explanation and Analysis
Attention is paid to style conventions utilized. Value judgments
are conveyed concerning the effectiveness of the argument.
30
Mechanics
Standard language conventions are used for appropriate
academic and professional communication. Attention is paid to
grammar, syntax, spelling, and punctuation. Citations are in
APA format.
20
TOTAL
150
3. This assignment is due at the end of Week 6.
YUMMY CUP 1
YUMMY CUP 6
Yummy Cup
Latesha Habersham
Strayer University
Business 599
Dr. Andrea Banto and Dr. Cynthia Parmenter
February 9, 2020
Yummy Cup
The business under consideration specializes in selling non-
alcoholic drinks in a local community, where the business is
located. In particular, it is an area of 25 miles around the place
where the business operates. Since the non-alcoholic beverages
is a highly competitive market (for example, PepsiCo and the
Coca-Cola Company are the major players in this segment), it is
important for a new business to find its niche on the market.
The first way is to successfully differentiate a product from
other competitors. The second way is to choose some local
market. In this case, the business’ performance will be limited
by the borders of the local community. The next step of
business development will be to expand it to other areas of the
country.
4. The product that will be proposed by the business is a non-
alcoholic energy drink. For this reason, PepsiCo and the Coca-
Cola Company will not be direct competitors for the
organization. Also, such companies as Red Bull are not also in
the area of competition for the company since the firm will
present and place its product as a healthy energy drink, which is
produced from fresh water and natural ingredients. This energy
drink may be used by people for recovery from sport and
physical exercises.
The target market of the company is young people from the
local community at the age from 18 to 30 years old. These
people tend to follow the latest fashion trends and be active.
Also, nowadays such young people tend to lead a healthy life.
They prefer sports and the different physical exercises.
Therefore, the drink proposed can meet their expectations
successfully, since it offers them an opportunity to refresh the
stocks of minerals and vitamins in their bodies.
The target audience does not include some differentiations,
according to some ethnic groups. However, the target audience
includes young people with an appropriate level of education.
Such people understand importance of their health, value their
time, and know what vitamins are needed to recover energy. In
terms of an income level, the target audience is people with
moderate income. The energy drink is not designed to be
expensive, however, usually people with middle income really
take care of their health. For this reason, the target audience
includes young people with middle income, who think about
their health.
The business under consideration will be located in Savannah,
Georgia. The number of total population there is 37,207 people.
In turn, the number of target audience is about 6,800 persons.
The median age in this community is 16 years and over. It is the
most suitable option for the business. Such a population is
appropriate for the business. It is a starting point to develop the
business, test innovations, and prepare for entrance.
The market competition in the chosen particular niche is not as
5. tough as in the whole non-alcoholic beverage market in general.
Energy drinks have been never considered as totally healthy
products. Therefore, healthy energy drinks may be perceived as
a quite innovative idea in the industry. Generally, the healthy
energy drinks are represented by the following products: B
vitamins, kvass, coconut water, Kombucha, Acai Berry,
Eleuthero and Ginseng, the Green Monster Juice Drink, Berry,
Beet and Wheatgrass Smoothie, etc (Lawrence, n.d.). These
energy drinks have a range of advantages. First, they promote a
human’s organism and provide them with sufficient energy.
Second, they achieve such objectives without a negative
influence on the organism of a person, which is intrinsic to
popular energy drinks such as Red Bull. Moreover, they provide
a human’s organism with a required doze of vitamins and
minerals.
The most famous healthy energy drinks are the following: Just
Chill Beverages, Tea Riot, V8+Energy, Clean Cause Sparkling
Energy Water, Celsius Naturals, Bai Bubbles Sparkling
Antioxidant Infusion, MatchaBar Hustle Unsweetened, RUNA
Energy Drinks, Hiball Sparkling Energy Water and Zevia
Energy, etc. (Ayuda, 2019). These brands can be direct
competitors in the chosen niche. Therefore, the degree of
competition can be considered as quite high in the industry.
Thus, the firm should clearly differentiate it from the
competitors.
The first factor of differentiation will be location of the
company and its distribution channels. Most of the mentioned
brands are sold in large grocery stores. It will be difficult for a
new company to reach such stores and compete there with the
mentioned brands. Therefore, the company should turn this
drawback into competitive advantage. The drink will be sold in
the company’s own little stores, located in the target
community. At the very beginning of the business, the drink
will be sold to members of this community.
Due to the selected location and distribution channels,
advertisement of the product will be made via social media
6. (local groups in Facebook) and special exhibition panels. Such
panels will be located in the firm’s own store. Also, they will be
located in large malls and other public places. People wi ll be
able to consume the product and decide whether to buy it in the
future. Such a marketing placement campaign is the most
appropriate for the chosen community due to additional
possibilities for members’ engagement.
One of the ways of differentiation is the company’s message to
its potential clients. This message should be developed using
the Five F’s, which include focus on goals and objectives,
flavor, foresight, flexibility to change, and fun (Wong 2014).
Taking into account the mentioned factors, the company’s
message may be to remain healthy and active without harmful
stimulators like caffeine and nicotine. It should stress that
energy drinks are not always harmful. They can be even
beneficial for a person’s health. A person can work and remain
active while drinking the product, proposed by the firm.
Generally, the company’s main marketing message should be
realized in its slogan/tagline. The slogan may sounds something
like ‘remain active, be healthy, stay cool’. This slogan digests
the firm’s message, mentioned in the previous passage. It
emphasizes a healthy and stimulating character of the drink.
Therefore, a person can receive the desired energetic impulse
without any harm for their health.
The company’s message and slogan should be delivered to the
target audience via the so-called marketing vehicles. These
marketing vehicles may be promotion in social media, special
exhibitions, online advertisement, TV commercials, direct
marketing, etc. It has been already mentioned that the company
will rely on social media promotion and special exhibitions.
Special exhibition panels may be placed on a constant basis in
certain places, for example, own store of the firm. Also, the
company may participate in different trade shows on a local
basis. Such trade shows create a great opportunity to promote
own products and also invite potential partners and investors to
the business. The company can even offer some franchise to
7. other communities and areas. It does not require significant
financial resources, but it is a great marketing vehicle as well.
When planning to expand to other regions, the company should
attend the same trade shows in the other places of the country.
In conclusion, the company under consideration may conquer a
niche of healthy energy drinks in the segment of non-alcoholic
beverages. Since the business is new and the degree of
competition is quite high, the business may focus on the local
community, where the own store of the firm will be placed. It
can become the main distribution channel for the company. The
most actively used marketing vehicle will be social media and
special exhibitions. Reaching some stable level of growth and
development in the local area, the company may further expand
to other regions of the country. In this way, a solid basis for its
sustainable business growth can be established.
References
Ayuda, T. (2019). The best energy drinks in 2019 (and which to
Avoid). Retrieved from https://www.eatthis.com/healthy-
energy-drinks/
Lawrence, A. (n.d.). 8 healthy energy drinks that can give you a
boost without caffeine. Retrieved from
https://www.lifehack.org/articles/lifestyle/8-healthy-energy-
drinks-that-can-give-you-boost-without-caffeine.html
Wong, J. (2014). The “5 Fs” of a fantastic marketing campaign.
Retrieved from
https://www.business2community.com/marketing/5-fs-fantastic-
marketing-campaign-0959512
What Period Should Your Plan Cover? Most plans should
project three to five years into the future, or until you have
reached your anticipated exit strategy, whichever is earlier.
8. However, you need only include monthly financials for the first
year or two, depending on development time. For the second
and third years, quarterly financials are usually adequate;
annual projections suffice for the fourth and fifth years. Simila r
time guidelines apply to how much detail you should include
when describing your business operations. Quite thorough
information should be provided for the first year or two; for
subsequent years, a more general Operations description is
acceptable. “I don’t like a plan that’s too long. To avoid that,
put detailed plans in the appendices so that people can refer to
them only if they want to. A well-written plan should be no
more than 25 pages, 100 pages total or less with appendices. If
an investor is interested, they’ll ask for more details.” Eugene
Kleiner Venture Capitalist Plans for existing businesses and in-
house corporate use should include historical performance
information for the past five years, or the duration of your
business, if less than five years. If your business is
longstanding, you may want to examine trends over the life of
the business, or the last 10 years; this gives you insight into
cyclical patterns and helps you anticipate events that are likely
to recur. Use Language to Convey Success The language you
use in your plan can give the impression you are thoughtful,
knowledgeable, and prudent, or, conversely, it can make you
seem naive and inexperienced. Your fundamental goal is to
convey realistic optimism and businesslike enthusiasm about
your prospects. Use a straightforward, even understated, tone.
Let the information you convey, rather than your language,
inescapably lead to the conclusion that your business will
succeed. Avoid formal, stilted language. Instead be natural, as if
you were speaking to the reader in person; however, avoid slang
and don’t be chatty. Always be professional. Listed below are
some other pointers to keep in mind when writing your business
plan. Be Careful with Superlatives Readers are naturally
skeptical of overreaching self-promotion. Avoid using words
such as “best,” “terrific,” “wonderful,” or even “unmatched.”
They reduce credibility. Rather, use factual descriptions and
9. specific information to make positive impressions. “The
important thing about a business plan is believability. I want to
see a simple logic to the whole plan. The more a plan relies on
leaps of faith, the less believable it is.” Robert Mahoney
Corporate Banker Instead of saying, “Our widget will be the
best on the market, clearly superior to all others,” say, “Our
widget will not only handle all the functions of existing
widgets, but will also add features x, y, and z, and sell for $3
less than our closest competitor’s widget. No competitor of ours
offers these features at any price.” When trying to get additional
financing for your restaurant, don’t tell the reader that the food
and atmosphere are “terrific.” Instead provide specific
information that proves you are doing something right: “Due to
the restaurant’s popularity, there is an average 45-minute wait
for a table on Friday and Saturday nights, and a wait of 15 to 30
minutes on other evenings.” The only exception to this rule is
when you use superlatives as part of your goal in a Statement of
Mission. Then it is appropriate to state, “We intend to make a
dog food unmatched in quality by any national brand.” Even
then, however, it is important to include the specifics of what
you mean by such a goal. Use Positive Comments from Third-
Party Sources Everyone expects you to think your product or
service is outstanding; thus, your own glowing comments about
your company are meaningless in your plan. Instead, as you do
your research, look for statements by outside sources to give
readers confidence in your business. For instance, a reader of
your plan is likely to tune out when encountering a comment
such as: “Adeena’s fashions are equal to those by top
designers,” or “Our restaurant serves the best food in the city.”
However, the same comment, when made by an authority,
becomes quite powerful: “Women’s Wear Daily states that
Adeena’s fashions are equal to those of the top designers,” or
“The newspaper’s annual survey rated our restaurant among the
top 10 in its price category.” You don’t even have to quote a
well-known authority; anyone with credible, related experience
will do, as this example shows: “The breeder of the winner of
10. last year’s Tri-County Dog Show tested our dog food and
concluded, ‘This will be the best dog food on the market,
superior to any national brand.’” Use Business Terms Although
it is certainly not necessary to be a business school graduate to
develop a business plan, you should know and use appropriate
basic business terms. You don’t want to be discredited or
misunderstood by using words improperly. If business is new to
you, familiarize yourself with the Business Terms Glossary at
the back of this book. Become familiar also with the terms of
your specific industry and use those words when appropriate in
your plan. If you don’t know these already, you should be able
to pick many of them up while doing background work for the
Industry Analysis section of your plan. However, do not fill
your plan with a lot of technical jargon in the hope of sounding
impressive; there is a good chance that someone unfamiliar with
your industry will be reading it, especially if you are seeking
outside funding. Certain terms and trends are more popular at
one time than another. You may find it helpful to include these
“buzzwords” in your plan. As you do your research, keep track
of the terms and practices that are currently “hot” with investors
or industry leaders. Look to see what they are talking and
reading about. Even if you do not include these buzzwords in
your plan, you may be asked about them in a meeting with
potential funders. Points of Style In addition to using the most
beneficial and appropriate language in your plan, you should
pay attention to the elements of style discussed below. Use
Numbers for Impact People tend to put great faith in numbers,
and using numbers to support your plan can add significant
credibility. If the figures come from a reputable source, they
have even more power. One particularly good technique for
making your plan stronger is to state, “Our ________ is
supported by…,” followed by specific figures relating to
demographics, growth of market, information from other
businesses, or market research. For example: “Our foot-traffic
projections are supported by figures that show neighboring
stores average 22 customers an hour on weekdays and 43
11. customers an hour on Saturdays,” or, “Our choice of the young
adult market is supported by U.S. Census Bureau figures
projecting a growth of 32% in that age category over the next
five years.” “Style shows thoroughness. Use lots of white space,
so I can make notes in the margins. Use a binder that keeps the
document together, preferably one that keeps the plan open to
the page I‘m on. Use bullet points. Use a block style rather than
indented paragraphs. Don’t misspell my name, and don’t
address me as ‘Mr.’ Imagine that you have to hand your plan to
a customer. So if you don’t know how to make a document look
good, get some help.” Ann Winblad Venture Capitalist It is vital
to bring data from your Financials into the text of your plan to
indicate specifically why you will be able to achieve certain
goals. For instance, state: “Our new production method will
reduce each unit cost by 43% (currently projected savings:
$1.57 per unit), thus allowing us to offer additional features at a
competitive price while still maintaining our profit margin.” Do
not expect the reader to pick out these kinds of specifics simply
from looking at your Financials; the information must be
incorporated into the text. Use Bullet Points Bullets are symbols
that precede information offset from the text (such as the small
boxes before the three sentences below). Bullets: ■ Draw
attention to specific information. ■ Make long material more
inviting to read. ■ Eliminate the need to write whole sentences.
Bullet points are an excellent way to convey information, and
they make writing your plan somewhat easier. Because they are
read faster than text and quickly get the reader’s attention, use
bullet points only with information you particularly want the
reader to notice. Be careful not to clutter a plan with too many
bullets; use them selectively. Bullets seem to work better with
short items than with long ones. Also, each list of bulleted
items must be presented in a consistent manner, such as starting
with a verb or being a complete sentence. Keep in mind that
lists can be as few as one item or as many as 10, though a long
list weakens effectiveness. Your bulleted items also become
excellent candidates for slides in an electronic presentation,
12. such as a PowerPoint presentation, that you may later put
together for meetings with potential investors, department
heads, or other readers of your plan. “The physical appearance
of a plan (layout, binder, etc.) isn’t significant in making the
investment decision. But it sets your mind in a certain frame if
it is well done. And it is certainly a negative if it’s done wrong
or poorly.” Eugene Kleiner Venture Capitalist Know How and
When to Be Redundant Writing a business plan gives you the
rarely granted right to repeat yourself. People do not read a plan
from start to finish; they turn first to the sections that most
interest them and then skip around. For this reason, it may be
beneficial to refer in one section to conclusions you have
reached in another. For instance, when addressing the issue of
staff training in your Operations section, you can refer to the
importance of high-quality service to your target market, and
underscore the wisdom of choosing this market by restating
information provided earlier in your plan: “Surveys indicate
high-quality service is demanded by our target market —
women ages 35 to 49 — who, as shown in the market analysis,
spend the most per capita on our product.” Two cautions about
repetition, however: 1) only repeat information that is important
and impressive; and 2) don’t repeat information within the same
section. “Quantity is not a virtue in a plan. Quantity of thought
is important in an entrepreneur. But in some cases, there’s an
inverse correlation between the size of the plan and the quality
of the plan.” Andrew Anker Venture Capitalist Using Visuals in
Your Plan In the case of your business plan, a picture may be
worth more than a thousand words. A thousand words, after all,
most likely will not be read, but a picture will definitely be
looked at. Graphs, charts, and illustrations also are vi sually
appealing; they catch the reader’s attention, forcefully explain
concepts, and break up the monotony of the text. Examples of
Charts to Use in Your Business Plans Here are some different
types of charts you can use to help convey specific informatio n.
As you do your research and prepare your plan, look for items
that can have a strong impact if presented in a more visual form,
13. such as positive statistics on the growth or size of market. You
may also want to include some of these in any electronic
presentation you later put together. An electronic presentation
will make your plan more compelling. For detailed instructions
on what to include in such a presentation, see Chapter 18.
Photographs and Illustrations Photographs can be extremely
effective in your plan, especially if your company is producing
a product that is unusual or difficult to understand. You can
include pictures of your location, specialized equipment, or
packaging but not of yourself or individual members of your
management team. Photographs should be placed in the
Appendix only. Illustrations help present information about
products or marketing materials still in development. While
generally placed in the Appendix, a small illustration can be
inserted directly into the text. If an illustration is not of good
quality, don’t use it; a business plan is not the place for
exhibiting amateur art. Graphs and Charts Graphs and charts are
excellent tools for communicating important or impressive
information, so you should find ways of including them in your
plan. Place charts, particularly of half-page size or less, in the
text rather than in the Appendix; this will engage the reader
with your plan, as many readers pay minimal attention to the
Appendix. A number of inexpensive computer software
programs are available for generating graphs and charts (the
Excel-based Business Plan Financials package available as a
supplement to this book will automatically generate
professional charts based on your financial projections. Visit
www.planningshop.com). Do not draw charts and graphs by
hand. The four examples on page 48 help you identify various
types of charts and judge when each would most appropriately
be used in your business plan. For even more impact, produce
and reproduce some or all of your charts and graphs in color.
Chapter Summary When researching and preparing your plan,
look for information and statistics that will enable you to make
the most positive impression on a reader quickly — you only
have five crucial minutes to do so. Find items that will be
14. visually interesting and attractive; use photographs and images,
charts and graphs to bring attention to your most impressive
information. Attention-grabbing bullet points turn long passages
into more readable snippets. Use numbers to support your
conclusions. Keep your language believable, and use supportive
comments from credible and authoritative sources. In every
case, be accurate and do not make mistakes of fact.
.