Globe Tattoo's primary target market are internet savvy Generation Ys who want internet access anytime and anywhere with fast speeds. Globe Tattoo positions itself as the only broadband provider with different pricing options but the highest speeds. It has over 1 million subscribers. Globe Tattoo Broadband is priced 25% higher than competitors and uses various marketing channels nationwide. It pursues a differentiation strategy by offering features no other provider has like free devices to win customers.