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Outline for the5 steps of Monroe's Motivated Sequence
Direction: You will build your speech using the Monroe's
Motivated Sequence. If you are wondering how these 5 steps of
Monroe's Motivated Sequence fit into the standard 3-part speech
format, they go like this:
· Steps 1 and 2 (Attention and Need) form the Introduction
· Steps 3 and 4 (Satisfaction and Visualization) form the Body
Step 5 (Action) is the Conclusion
Create an outline, using these steps. Remember to keep a format
for the outline, using titles such a step one- step five and
letters, bullets, or numbers for the information that is included
in each section.
Getting Attention: Step One
This step is your introductory "listen up" call. To make it
effective it needs to grab the audience. It could be any of the
following:
· A startling statement
· A rhetorical question
· A quotation
· A funny story
· A dramatic story (Note this would be the one to use for the
O.J. Simpson.
· A photograph or other visual aid
Consider "What's in it for me?" while deciding on your
attention getter.
Why should your audience listen? Is it relevant to them? How?
Why should they believe what you say? Have you established
your credibility?
Establish the Need: Step Two
This step develops the need for change. Now that you have your
audience's attention you will clearly show them what the
problem is and the extent of it. (Note: the problem is that no
one knows for sure who killed Nicole Brown and Ron Goldman)
To be effective use:
· Examples to illustrate how it impacts on them - their
happiness, future, health, family, Society
· Statistics - facts, figures, graphs, diagrams...
· Remember to citeyour sources and remember too that some are
more credible than others. You need recognized sources to give
your speech the credibility you want.
· Expert witness testimony - the more authoritative, the better
Your goal at the conclusion of this step is to have your audience
eager to hear your solution. They agree with you that there is a
problem and want the answer.
Satisfy the Nee: Step Three
Now you outline your answer or solution and show the audience
how it will work. (This is your theory of who committed the
murders and how)
To do this well:
· Outline your solution succinctly
· Demonstrate how it meets the problem (solving the mystery)
· Use examples to show how effective it is
· Support with facts, figures, graphs, diagrams, statistics, and
testimony...
· If there is known opposition to your solution, acknowledge
and counteract showing how your plan overturns it (This would
be other theories made by other experts)
The ideal outcome of this step is the audience saying to
themselves: "Yes. This is possible, practical and
sensible." Your answer should give them "satisfaction".
See the Future: Step Four
In this step the audience "experiences" the solution. They see
(feel, hear, taste...) what will happen if they do as you are
suggesting contrasted against what will happen if they don't do
as you are suggesting.
This step relies on your use of vivid imagery to portray the
outcome of their action, or inaction. They see and feel the
pleasure, or pain, in their imagination. To bring it home to your
audience the pictures you provide, the stories you tell, need to
be relevant and believable.
What you want folk thinking as you conclude this step is: "I can
see that this would be good for me."
Take action: Step Five
In this last step you present your call to action.
The call to action can be embedded in any combination of the
following:
· A summary
· A quotation
· A challenge or appeal
· An example
· A personal statement of intent
To be effective the action step must be readily doable and
executed as soon as possible. Make it as easy as you can for
your audience. If you want them to sign up for something, have
the forms available. If you wish them to lodge a personal
protest in writing to your local government have stock letters
and envelopes ready. In other words do the legwork for them!
Action steps that are delayed even for 48 hours are less likely to
be acted on. We're human - life goes on. Other things intervene
and the initial urgency is lost.
Research Project (25%)
Each student will prepare a 10 page paper that addressing the
following question:
What is the greatest challenge to US healthcare, why, and what
would you recommend?”
To fully address this question, the analysis may consider the
following:
· What role is played by government?
· Identify and analyze current trends in healthcare, including
information technology, biotechnology, smart phones, health
informatics, and other relevant technologies in the context of
the overall US healthcare system.
· Address the impact of various stakeholders and influencers.
· How do education, workforce availability, and human capital
issues affect healthcare?
· Identify key factors driving or limiting the further growth of
healthcare.
· How do the social determinants of health impact? What other
external factors might influence healthcare?
· Deliberate on the roles of professional obligation and ethics.
Grading considerations will include the following factors and
apply the same rubric as above.
· Paper is 8 - 10 pages in length (not including cover page and
references), is double spaced, uses 12 point font, and uses
correct grammar and spelling
· Five external citations are included using APA style
· The paper identifies the issue, examines contributing factors,
and applies critical analysis toward drawing a well-founded
conclusion.
· All major assertions and predictions about the future are not
just personal opinions but are supported by clear and coherent
logic and appropriate external references

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Outline for the5 steps of Monroes Motivated SequenceDirection.docx

  • 1. Outline for the5 steps of Monroe's Motivated Sequence Direction: You will build your speech using the Monroe's Motivated Sequence. If you are wondering how these 5 steps of Monroe's Motivated Sequence fit into the standard 3-part speech format, they go like this: · Steps 1 and 2 (Attention and Need) form the Introduction · Steps 3 and 4 (Satisfaction and Visualization) form the Body Step 5 (Action) is the Conclusion Create an outline, using these steps. Remember to keep a format for the outline, using titles such a step one- step five and letters, bullets, or numbers for the information that is included in each section. Getting Attention: Step One This step is your introductory "listen up" call. To make it effective it needs to grab the audience. It could be any of the following: · A startling statement · A rhetorical question · A quotation · A funny story · A dramatic story (Note this would be the one to use for the O.J. Simpson. · A photograph or other visual aid Consider "What's in it for me?" while deciding on your attention getter. Why should your audience listen? Is it relevant to them? How? Why should they believe what you say? Have you established your credibility? Establish the Need: Step Two This step develops the need for change. Now that you have your
  • 2. audience's attention you will clearly show them what the problem is and the extent of it. (Note: the problem is that no one knows for sure who killed Nicole Brown and Ron Goldman) To be effective use: · Examples to illustrate how it impacts on them - their happiness, future, health, family, Society · Statistics - facts, figures, graphs, diagrams... · Remember to citeyour sources and remember too that some are more credible than others. You need recognized sources to give your speech the credibility you want. · Expert witness testimony - the more authoritative, the better Your goal at the conclusion of this step is to have your audience eager to hear your solution. They agree with you that there is a problem and want the answer. Satisfy the Nee: Step Three Now you outline your answer or solution and show the audience how it will work. (This is your theory of who committed the murders and how) To do this well: · Outline your solution succinctly · Demonstrate how it meets the problem (solving the mystery) · Use examples to show how effective it is · Support with facts, figures, graphs, diagrams, statistics, and testimony... · If there is known opposition to your solution, acknowledge and counteract showing how your plan overturns it (This would be other theories made by other experts) The ideal outcome of this step is the audience saying to themselves: "Yes. This is possible, practical and sensible." Your answer should give them "satisfaction". See the Future: Step Four In this step the audience "experiences" the solution. They see (feel, hear, taste...) what will happen if they do as you are suggesting contrasted against what will happen if they don't do as you are suggesting.
  • 3. This step relies on your use of vivid imagery to portray the outcome of their action, or inaction. They see and feel the pleasure, or pain, in their imagination. To bring it home to your audience the pictures you provide, the stories you tell, need to be relevant and believable. What you want folk thinking as you conclude this step is: "I can see that this would be good for me." Take action: Step Five In this last step you present your call to action. The call to action can be embedded in any combination of the following: · A summary · A quotation · A challenge or appeal · An example · A personal statement of intent To be effective the action step must be readily doable and executed as soon as possible. Make it as easy as you can for your audience. If you want them to sign up for something, have the forms available. If you wish them to lodge a personal protest in writing to your local government have stock letters and envelopes ready. In other words do the legwork for them! Action steps that are delayed even for 48 hours are less likely to be acted on. We're human - life goes on. Other things intervene and the initial urgency is lost. Research Project (25%) Each student will prepare a 10 page paper that addressing the following question: What is the greatest challenge to US healthcare, why, and what would you recommend?”
  • 4. To fully address this question, the analysis may consider the following: · What role is played by government? · Identify and analyze current trends in healthcare, including information technology, biotechnology, smart phones, health informatics, and other relevant technologies in the context of the overall US healthcare system. · Address the impact of various stakeholders and influencers. · How do education, workforce availability, and human capital issues affect healthcare? · Identify key factors driving or limiting the further growth of healthcare. · How do the social determinants of health impact? What other external factors might influence healthcare? · Deliberate on the roles of professional obligation and ethics. Grading considerations will include the following factors and apply the same rubric as above. · Paper is 8 - 10 pages in length (not including cover page and references), is double spaced, uses 12 point font, and uses correct grammar and spelling · Five external citations are included using APA style · The paper identifies the issue, examines contributing factors, and applies critical analysis toward drawing a well-founded conclusion. · All major assertions and predictions about the future are not just personal opinions but are supported by clear and coherent logic and appropriate external references