This document discusses outbound social media event marketing services provided by The Social Effect. They help B2B companies, tradeshows, and events build targeted prospect databases on LinkedIn and then send personalized event content and notifications to prospects on email, LinkedIn, and mobile devices at scale. Clients include Microsoft, IBM and others. The process involves building a database of target prospects using advanced LinkedIn search, converting event registration pages to shares tagged with prospect names, then distributing event notifications to prospects across multiple channels. Campaigns are expected to achieve a 20% click through rate and 50% traffic to the event page, with a 10% registration rate. Rates start at £750 for 1,000 shares and £1,050 for

1. Outbound Social Media Marketing
For B2B Tradeshows, Conferences & Event

2. About The Social Effect
We help B2B's, Tradeshows and Event companies to position, grow, manage
and nurture niche/vertical social media assets that deliver tangible outcomes.
From leads, exhibitors and attendees.
The LinkedIn Communities we manage are designed for social prospecting,
social selling, content marketing and are built on a predictive ROI model.
Clients Include:
Microsoft, IBM, Salesforce.com, HP, Toshiba, Arrow, Basware
Shortlisted & Finalists:
B2B Marketing Awards 2014,
Social Buzz Awards 2014 + 2015 (Multiple categories)

3. WHAT IS OUTBOUND SOCIAL MEDIA
EVENT MARKETING?
Using social channels to‘place’personalised
event marketing content in front target audience
Social content that is delivered to your target
audiences email, mobile & social channels on scale

4. HOW DOES IT WORK?
(STEP 1)
Build Target Prospect Database
Advanced LinkedIn search, using multiple filers and
keywords to pinpoint target audience (attendees/visitors)
Extract search results onto XLS database
Manage all elements of outbound
campaign using target prospect database

5. HOW DOES IT WORK?
(STEP 2)
Convert event registration or information page into a‘Share’
Add target prospect name from database

6. HOW DOES IT WORK?
(STEP 3)
All your target prospects (Attendee/Visitor) gets event notifications into:
• Their email
• Their LinkedIn Profile
• And on all mobile devices

7. EXPECTATIONS
• 20% click-through rate to shared content
• 50% to conference/event page
• 10% registration
RESULTS

8. RATES
Campaign Setup
(Database Build)
1000‘Shares’
2-5 Days
(pending size)
5 Days
(200 per day)
£350.00
£400.00
Total : £750.00
1
Campaign Setup
(Database Build)
2000‘Shares’
2-5 Days
(pending size)
10 Days
(200 per day)
£350.00
£700.00
Total : £1050.00
2

9. GET IN TOUCH
COULD THIS WORK FOR YOU?
Eric Louw
The Social Effect Limited
p: +44 (0) 207 993 2199
e: eric@thesocialeffect.com