1. The document outlines growth trends for OGCDP, a subproduct of OGX Corp, between 2011-2014, showing consistent annual growth rates above 30%. 2. National initiatives are described for 2011-2014 that aimed to expand OGCDP's brand, recruit talent, focus on customers, and increase exchange fairs. 3. The role of marketing in supporting OGCDP operations is discussed, along with strengths, weaknesses and opportunities for marketing to aid market optimization, expansion, and internationalization of OGCDP. Key learnings for 2014-2015 are identified around market expansion, collaboration, operational models, and customer experience.