The document outlines a plan to engage 14-24 year olds in more sustainable behaviors. It aims to inspire daily actions through an interactive digital platform. The platform would provide information to make environmental issues personally relevant and incentivize sustainable living. It would be designed using illustrations and digital prototypes to engage users and last beyond the initial campaign. The team's action plan involves researching the issues, audience and context, then designing a final solution considering their strengths and weaknesses, with individual tasks assigned within collaborative work.

1. BA (Hons.) GRAPHIC
DESIGN
LEVEL
05Module
Code
OUGD503 Outcomes
Module Title RESPONSIVE Doc. Code OUGD503blank
What is the problem?
1.Reaching a certain age demographic.
2.Connecting audiences to the problem.
3.A lack of action on the part of audiences
4.Usual campaigns have a negative or guilty tone
of voice.
5.Making the solution ethically viable.
We intend to…
Engage audiences enough to inspire action.
Inform people about the relevance of these issues
to their own lives.
Connect audiences to the issue and make it
personal to them.
Persuading people to act on these issues on a
regular basis.
Educate users about the issue in a non formal way.
…a group of…
14-24 year olds ‘switched on generation’
…that…
Are inspired to do small daily actions to support
and benefit the planet. Will lead a more sustainable
lifestyle.
In order to achieve this we will produce…
An outcome that is predominantly on a digital
platform that engages people on a daily basis and
incentivises people to live more sustainably.
Something that will perform on a hand held device
and also that has the longevity to last beyond the
launch of the campaign.
This will be produced using…
Making use of both of our illustration skills and
digital sketches and mock ups. Due to the inability
to create a finished version of the solution we will
create mock ups and visual representations of the
look and functionality of our outcome.

2. ACTION PLAN – use this section to identify specific tasks that you need to undertake in order to further
develop your work.
What do you need to do? Who is responsible
for doing it?
When does it need
to be done by?
Research potential solutions.
Fully understand the environmental issues we will be
tackling.
Understand the context in which we will be releasing
(hypothetically) the outcome into.
Analyse specifics of our target audience and tailor or
campaign methods to this.
Design and produce a final solution, carefully
considering all design decisions, taking into account our
strengths and weaknesses.
In order to produce
work that is consistent
and well rounded we
will be tackling each
aspect of the brief
together. Although,
individual tasks within
these will be
designated.
mid February
end of February
mid February
mid February
Completed by mid
March
NOTES
As the idea solidifies this plan may change but we will do our best to stick to our own set deadlines.