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dr. ir. Geke Ludden
Product Design Group
This is your life!
The design of a positive psychology
intervention using metaphor to motivate.
ECPP 2014 - Geke Ludden
Design for behaviour change
 Addressing societal challenges by using the power of design
.
 Social design
 Design for sustainability
 Design for health
 Persuasive technology
Design for healthy behaviour
ECPP 2014 - Geke Ludden
THIS IS YOUR LIFE!
BACKGROUND – DESIGN OF BCSS
Issues with reach and adherence of BCSS.
•Reach: limited target groups are reached.
•Adherence: interventions are not used long enough /
intensively enough
 A better design could create products and services that not
only satisfy a function or solve a problem, but that are also
desirable, aspirational, compelling and delightful (Burns et al
2006).
ECPP 2014 - Geke Ludden
THIS IS YOUR LIFE!
ROLE OF DESIGN IN BCSS
ECPP 2014 - Geke Ludden
THIS IS YOUR LIFE!
THREE DESIGN TOOLS
Design tools: (not yet used for the design of BCSS)
1. Use of metaphors
2. (alternative) Design of information: (multi)modality & specificity
3. Personalization
(Ludden, G.D.S., van Rompay T. J. L., Kelders, S. M. & van Gemert-Pijnen, J.E.W.C.
Improving wellbeing through technology: design for reach and adherence.
Submitted).
ECPP 2014 - Geke Ludden
THIS IS YOUR LIFE!
USING METAPHOR TO MOTIVATE
Metaphor: (language)
Used as a design tool in product design and
interaction design
Used by designers to create / transfer meaning.
(from source to target)
Can also be used to transfer motivating element
from source to target.
Danese Milano
Dulcinea terra
ECPP 2014 - Geke Ludden
THIS IS YOUR LIFE!
USING METAPHOR TO MOTIVATE
.
ECPP 2014 - Geke Ludden
THIS IS YOUR LIFE
POSITIVE PSYCHOLOGY INTERVENTION
Project: design of an online intervention that helps primary
school teachers to lead a flourishing life.
Based on theory and exercises in: Voluit leven –
Ernst Bohlmeier & Monique Hulsbergen
ECPP 2014 - Geke Ludden
THIS IS YOUR LIFE!
DESIGN PROCESS
Use of metaphor +
User centered design approach:
-Day in the life
-Evaluation of POI’s
-Co-creation
Final Design
&
Evaluation
Co-
creation
Ideation
ECPP 2014 - Geke Ludden
THIS IS YOUR LIFE!
CONCEPTS
Concept 1: library
ECPP 2014 - Geke Ludden
THIS IS YOUR LIFE
CONCEPTS
Concept 2: tree of life
ECPP 2014 - Geke Ludden
THIS IS YOUR LIFE!
CONCEPTS
Concept 3: journey
ECPP 2014 - Geke Ludden
THIS IS YOUR LIFE!
FINAL DESIGN
Final design:
ECPP 2014 - Geke Ludden
THIS IS YOUR LIFE!
FINAL DESIGN
Final design:
ECPP 2014 - Geke Ludden
THIS IS YOUR LIFE!
EVALUATION
Evaluation of prototype:
(N=13, 3 M, mean age = 38)
-First impression
-10 mins use of prototype
Positive: challenging, motivating, users would like to continue
using this intervention
Negative: too many elements, explanation needed.
Next steps: - further developement of prototype
- RCT
ECPP 2014 - Geke Ludden
THANK YOU!
ECPP 2014 - Geke Ludden

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Ludden is1

  • 1. dr. ir. Geke Ludden Product Design Group This is your life! The design of a positive psychology intervention using metaphor to motivate. ECPP 2014 - Geke Ludden
  • 2. Design for behaviour change  Addressing societal challenges by using the power of design .  Social design  Design for sustainability  Design for health  Persuasive technology Design for healthy behaviour ECPP 2014 - Geke Ludden
  • 3. THIS IS YOUR LIFE! BACKGROUND – DESIGN OF BCSS Issues with reach and adherence of BCSS. •Reach: limited target groups are reached. •Adherence: interventions are not used long enough / intensively enough  A better design could create products and services that not only satisfy a function or solve a problem, but that are also desirable, aspirational, compelling and delightful (Burns et al 2006). ECPP 2014 - Geke Ludden
  • 4. THIS IS YOUR LIFE! ROLE OF DESIGN IN BCSS ECPP 2014 - Geke Ludden
  • 5. THIS IS YOUR LIFE! THREE DESIGN TOOLS Design tools: (not yet used for the design of BCSS) 1. Use of metaphors 2. (alternative) Design of information: (multi)modality & specificity 3. Personalization (Ludden, G.D.S., van Rompay T. J. L., Kelders, S. M. & van Gemert-Pijnen, J.E.W.C. Improving wellbeing through technology: design for reach and adherence. Submitted). ECPP 2014 - Geke Ludden
  • 6. THIS IS YOUR LIFE! USING METAPHOR TO MOTIVATE Metaphor: (language) Used as a design tool in product design and interaction design Used by designers to create / transfer meaning. (from source to target) Can also be used to transfer motivating element from source to target. Danese Milano Dulcinea terra ECPP 2014 - Geke Ludden
  • 7. THIS IS YOUR LIFE! USING METAPHOR TO MOTIVATE . ECPP 2014 - Geke Ludden
  • 8. THIS IS YOUR LIFE POSITIVE PSYCHOLOGY INTERVENTION Project: design of an online intervention that helps primary school teachers to lead a flourishing life. Based on theory and exercises in: Voluit leven – Ernst Bohlmeier & Monique Hulsbergen ECPP 2014 - Geke Ludden
  • 9. THIS IS YOUR LIFE! DESIGN PROCESS Use of metaphor + User centered design approach: -Day in the life -Evaluation of POI’s -Co-creation Final Design & Evaluation Co- creation Ideation ECPP 2014 - Geke Ludden
  • 10. THIS IS YOUR LIFE! CONCEPTS Concept 1: library ECPP 2014 - Geke Ludden
  • 11. THIS IS YOUR LIFE CONCEPTS Concept 2: tree of life ECPP 2014 - Geke Ludden
  • 12. THIS IS YOUR LIFE! CONCEPTS Concept 3: journey ECPP 2014 - Geke Ludden
  • 13. THIS IS YOUR LIFE! FINAL DESIGN Final design: ECPP 2014 - Geke Ludden
  • 14. THIS IS YOUR LIFE! FINAL DESIGN Final design: ECPP 2014 - Geke Ludden
  • 15. THIS IS YOUR LIFE! EVALUATION Evaluation of prototype: (N=13, 3 M, mean age = 38) -First impression -10 mins use of prototype Positive: challenging, motivating, users would like to continue using this intervention Negative: too many elements, explanation needed. Next steps: - further developement of prototype - RCT ECPP 2014 - Geke Ludden
  • 16. THANK YOU! ECPP 2014 - Geke Ludden