From improving quality of life to decreasing mortality, pharmaceutical and biotech products are essential to improving the health and well-being of patients. Learn how to leverage the latest cloud technology to make sure these efforts are successful!

1. Top 7 Benefits of 3D Visualization for
Pharma Marketing and Training!

2. PEOPLE GENERALLY
REMEMBER
Source: Adapted from E. Dale, Audio visual Methods in Teaching, 1969, NY: Dryden Press.
Read
text
Listen to
lecture (hear)
Watch still pictures
Watch moving pictures
View exhibits
Watch demonstrations
Role-play a situation
Model or simulate a real experience
Direct purposeful experience -- Go through the real experience
Participate in a hands-on workshop
they read10%of what
they see30%of what
they do90%of what
#7 Make Passive Learning a Thing of the Past !
Adults retain 10% of what
they read, 30% of what they
see, and 90% of what
they do.
Leverage the power of
interactive 3D so users can
engage with your therapy
in a realistic online
environment, increasing
engagement and the
retention of key
messages and
learning objectives.

3. #6 Anywhere, Anytime Learning!
“Harness the power of the cloud”
By using a completely web-based learning environment, sales reps, medical
affairs, and HCPs can learn and interact with your product on their own
time. You’ll also be able to depict disease progression and showcase your
MOA to any audience (internal or external), anywhere across the world,
anytime the opportunity presents.

4. #5 Make Data-Driven Decisions !
“Stop flying in the
dark”
Unlike passive learning
modalities like text,
image, and video, where
it’s impossible to measure
engagement, true ROI
metrics within interactive
environments provide
measurable insight on
user behavior -- finally
giving you the opportunity
to detect and respond to
what your users truly
need to adopt your
product.

5. #4 Empower Users to Collaborate & Share!
!
“Give users the ability to
interact with your content,
and then with each other”
You’ll captivate a broader audience by
hosting your content in a collaborative
online environment with compelling
assets that can be referenced
throughout your company and shared
with the world. Assets can be leveraged
across multiple platforms, from industry
symposiums to promotional events.
Empower users to collaborate and
share. Use visualization technology to
make your product the centerpiece of
the conversation.

6. #3 Don’t Forget About the Basics !
Your product is revolutionary --
why use subpar models to show
it off?
By leveraging state-of-the-art, realistic,
interactive 3D anatomy and disease
models, you can highlight interactions
between the body and your product --
accurately training your sales reps and
medical professionals, and quickly
captivating your target audience.

7. #2 Build Once, Deploy Everywhere !
From sales enablement to HCP training and patient education, bring
consistency to your user experience by leveraging the same underlying
visualization platform for all audiences. A single developer portal restricts
version control and maintains compliance, and a cloud-based platform
ensures that core content is easily personalized for each audience and
instantly updated across all devices.
“Don’t reinvent the wheel”

8. #1 Be Concise, but Impactful!
“Time is money”
Your customers are overwhelmed with information. By presenting your
training and marketing materials with interactive 3D visuals, you can offer a
deeper understanding in less time, quickly training users and differentiating
the value of your product from competitors.

9. Like to learn more about how the Human PlatformTM can help your organization?
Contact us for an obligation-free demonstration.
www.biodigital.com/business
info@biodigital.com