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Business Modelling
Otto Freijser
March 2017
How many Business Models?
…..or simply said.…
How many ways of making money?
...can you think of ....
How many business models
can you think of for…
“a COW ”?
Most successful art event in the world!
32+ Countries
75+ Cities
380+ Mln. visitors
40+ Mln. euro revenues
towards charities!
Could you expand
this even further?
What is the fastest growing,
most persistant
parasite?
bacteria?
virus?
IDEAS
GROW LIKE A VIRUS
GREAT
IDEA
SUCCESFULL
BUSINESS
GREAT
IDEA
SUCCESFULL
BUSINESS
GREAT
IDEA
SUCCESFULL
BUSINESS
TIME
RESOUR CES
FINANCES
REGULATIONS
PEOPLE
ETC...
GREAT
IDEA
SUCCESFULL
BUSINESS
TIME
RESOUR CES
FINANCES
REGULATIONS
PEOPLE
ETC...
“Lean startup is a basic philosophy that
systematically identifies risk in a business model
and designs research and experimental methods
to bring more certainty to the business. We do
this through rapid iteration of our business
model.”
Tristan Kromer
TRIKRO.com
Main reason for failing?
Wasting time, money and effort
building the
WRONG PRODUCT / SERVICE
“Get the business model wrong,
and there is almost no chance of
success...”
Prof. David Teece
University of California, Berkley.
66%Changes	their	
original	plan	–
drastically
Example: Hotmail
Online Addressbook Webmail
Example: Twitter
Podcasts Microblogging
Example: Paypal
PDA to PDA
payments
Internet
payments
Lean	Startup	is	not	about	looking	for	
a	better	Plan	A	but	a	more	effective	
path	towards	a	plan	that	works.
PLAN THAT WORKS =
Scalable, Repeatable, BUSINESS MODEL
How many of you
wrote a business plan
for your business?
70%
NO BUSINESS PLAN SURVIVES
FIRST CONTACT WITH
CUSTOMERS!
Startups exist to SEARCH for a sustainable &
reapeatable business model
Pivot
ExecutionSearch
Customer
discovery
Company
building
Customer
validation
Growth
Hacking
Successful	startups	build	a	systematic	
process	where	they	continuously	adjust	
their	Plan	A	until	they	have	a	plan	that	
works before	they	run	out	of	resources.
What is roughly
my business
model?
Pivot
ExecutionSearch
Customer
discovery
Company
building
Customer
validation
Growth
Hacking
Have I found a
problem worth
solving?
Pivot
ExecutionSearch
Customer
discovery
Company
building
Customer
validation
Growth
Hacking
Pivot
ExecutionSearch
Customer
discovery
Company
building
Customer
validation
Growth
Hacking
Have I made
somrthing that
people really
want?
Pivot
ExecutionSearch
Customer
discovery
Company
building
Customer
validation
Growth
Hacking
How can I
accelerate
growth?
Only start building when
you have validated your
business model!
Because your business model is
based on assumptions…
HINT: most startups fail because of lack of customers
Can we make it? Should we make it?
$ 1.600.000,-
©	Marc	Sniukas	- Doujak	Corporate	Development
Free
Download
©	Marc	Sniukas	- Doujak	Corporate	Development
Business Model
Innovation

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