Ed Gillespie, wearefuterra.com, WEAR Sustain Presentation
•Download as PPTX, PDF•
1 like•495 views
Presentation from Ed Gillespie, wearefuterra, WEAR Sustain Open Call London Launch, Digital Catapult, 3rd May 2017
Recommended
Recommended
More Related Content
Similar to Ed Gillespie, wearefuterra.com, WEAR Sustain Presentation
Similar to Ed Gillespie, wearefuterra.com, WEAR Sustain Presentation (14)
More from WEAR Sustain
More from WEAR Sustain (19)
Recently uploaded
Recently uploaded (20)
Ed Gillespie, wearefuterra.com, WEAR Sustain Presentation
- 1. WEAR sustain Ed Gillespie May 2017
- 6. “Man will not fly for 50 years” Wilbur Wright 1901
- 7. “The horse is here to stay but the automobile is only a novelty – a fad” President of Michigan Bank 1927 - to Henry Ford’s Lawyer
- 8. “Expert predictions [are only] slightly better than chance…and worse than basic computer algorithims” Professor Philip E. Tetlock
- 9. “Make stuff that doesn’t suck” Jimmy Wales, Founder Wikipedia
- 10. The Holocene…
- 12. Hi. •We are Futerra, an independent, mission-driven, change agency. •We help businesses unlock the value of sustainability. — 12 —
- 13. Our Mission Making sustainability so desirable it becomes normal
- 14. How change happens… If you want to subvert the dominant paradigm…we need to have more fun than they are (and let them know while we’re doing it)
- 20. Where we work
- 21. VISION Know where you're going SYMBOLS Create brands that matter MAPS Build strong action plans STORIES Take people with you THE LOGIC THE MAGIC SYMBOLS Create brands that matter STORIES Take people with you The best value comes from the most balanced approach. THE MAGIC
- 26. “Have nothing in your houses that you do not know to be useful or believe to be beautiful.” William Morris
- 40. THE FUTURENAUTS ‘Sailing close to the winds of change’ www.thefuturenauts.com
- 48. Apsley Cherry-Garrard The luxuries of civilization satisfy only those wants that they themselves create
- 51. ‘The workmanship of risk’ David Pye
- 52. “BLICKWENDUN G” (a radical shift in perspective)
- 54. It ain’t what you do it’s the way that you do it…It ain’t what you do it’s the WHY that you do
- 58. Thank you Ed Gillespie @frucool wearefuterra.com “Allow the world’s flaws and beauty to seep into your soul” Flemmich Webb, The Independent Review of ‘Only Planet’
Editor's Notes
- Hello Welcome Thanks
- Turner prize winner Anthea Hamilton’s ‘Project for a Door’, Tate Britain
- Risks of predicting the future… No qualifications to be a futurist There have been some terrible predictions
- Building an aeroplane at the time…
- 284 interdisciplinary experts 28,000 predictions Philip E. Tetlock (born 1954) is Leonore Annenberg University Professor of Psychology and Management at the University of Pennsylvania. He has also written several non-fiction books on political psychology and is co-leader of The Good Judgment Project, a multi-year study of crowd-sourcing forecasts of world events. His Expert Political Judgment: How Good Is It? How Can We Know? (2005) describes a twenty-year study in which 284 experts in many fields, including government officials, professors, journalists, and other, and with many opinions, from Marxists to free-marketeers, were asked to make 28,000 predictions[1][2] about the future, finding that they were only slightly more accurate than chance, and worse than basic computer algorithms. As a result of this work, he received the 2008 University of Louisville Grawemeyer Award for Ideas Improving World Order.
- Will Steffen’s Great Acceleration – Stockholm Resilience Centre Basically it’s all gone crazy since 1950…this has happened FAST World population (top left) 2.5 – 7B Primary Energy Use (middle, second row) 100 – 550 ExaJoules Impacts Temperature + 0.5 degrees CO2 320 – 400ppm
- Fifteen years ago I co-founded Futerra Specialist sustainability communications agency Evolved into a change agency
- Fantastic clients. Global reach. Major brands and world changing NGOs / foundations market makers. Help our clients - Imagine better then make it happen
- Vision –this is needed to know where you’re going, and what the outcome will be. It’s easy to say, but hard to do, and is always necessary. for company and increasingly for industry. Symbol – retrieval cue. this is the transition of the vision, into a brand, or a name: anything humans can connect to. NOT JUST A LOGO Policies, targets, processes, technical know-how Communications, campaigns, human truths, so people will want to come and work with your brand.
- The abacus made of silver and placed within a ring, a relic of the Qing Dynasty that ruled China between 1644 to 1912, reportedly could be the earliest known form of wearable technology that wasn’t simply something pinned to clothing. The ring was a fine piece of jewellery with tiny beads less than 1mm in diameter requiring something akin to a pin to move around, according to the Chinese government-backed China Culture, making it likely more decorative than a daily tool.
- Google glass…social stigma?!
- Piezo electric pavements? Pointless? Making energy from crowds, to making money out of them… Data gathering of footfall
- Piezo electrical ‘knee bend’ energy generators…
- Wearable tech at work… Double-edged sword…’could’ ensure worker’s rights/conditions/hours… …or the exact opposite – negative, over-bearing intrusion?
- Fitbit…22M sold last year (23M active users) Sold 60M! Marginal fitness increases in relatively active WASPS?
- Pavlok…Pavlovian conditioning and aversion therapy…
- Zen Volt…
- PitPat tracker…RSA insurance 4 out of 9M Uk dogs obese… GPS trackers, activity monitors, emotion sensors, translators (?!)
- The symbolism of Antarctica – where we came in A continent dedicated to peace and science Built on a foundation of co-operation When people speak of the supposed ‘naivete’ of our new story We must remind them we are already living it
- Antarctica strips away the layers of social and cultural conditioning Huge, harsh, indifferent Purity of beauty, environment and survival
- Political lace…created by Melissa Coleman, a software engineer-cum-media design artist based in London, the accessory is fitted with an LED light that blinks every seven and a half minutes – the frequency at which young women die unnecessarily during childbirth.
- ‘Holy Dress’…shocks you when you tell a fib…
- In the 1960s Pye wrote two major and influential works:[3] One of Pye's most well-known concepts is "the workmanship of risk", by which he means "workmanship using any kind of technique or apparatus, in which the quality of the result is not predetermined, but depends on the judgment, dexterity and care which the maker exercises as he works (The Nature and Art of Workmanship, p. 20). Pye proposed that we build things to effect change. Everything occurs within a system of changes and structures and is not divisible from the system in which it operates. Most designed objects are, in his opinion, purely palliative, and very few objects truly enable new activities and behavior. We can walk instead of taking the car but we cannot fly instead of taking a plane. He also points out that design is limited by economy not technique. Technique far outstrips affordability. Because of this all design is a trade off and to that extent a failure. Where that failure is allowed to enter in is an arbitrary result of the process of designing. He points out that much of design proceeds under the assumption that tools can bring us happiness but in his opinion tools can only avoid unhappiness. In thinking that tools can equate to happiness the tools are seen as separating cause and effect which are inseparable. This belief is held because design is conceived at a certain level of isolation from outside factors, an isolation which does not or cannot exist in the world.
- An optical and cognitive ‘Delusion’ – Cartesian separation Disconnection from each other Disconnection from our home Allows exploitation and destruction of ‘other’ – instrumental, utilitarian People + the complex web of life are not ‘resources’ – they are family
- One for the kids? Karma Sutra – literally ‘the thread of desire that holds things together’ – philosophy and theory of love & good/gracious living Dharma: Virtuous living. Artha: (Material) prosperity. Kama: Desire Moksha: Liberation. Dharma, Artha and Kama are aims of everyday life, while Moksha is release from the cycle of death and rebirth. The Kama Sutra (Burton translation) says:Dharma is better than Artha, and Artha is better than Kama. But Artha should always be first practised by the king for the livelihood of men is to be obtained from it only. Again, Kama being the occupation of public women, they should prefer it to the other two, and these are exceptions to the general rule.—Kama Sutra 1.2.14[16]