Oslo Innovation Week 2015 was held from 12-16 October with over 70 events attended by 9,500 people. Key figures included 75 international keynote speakers, 87 media articles generated, and a social media reach of 21.5 million unique users. Feedback from organizers was positive, rating concepts like the company crawl, 100 pitches contest, and opening event highly. The 2016 edition of Oslo Innovation Week is scheduled for 17-21 October.

1. 12 – 16 October 2015
Key numbers and facts

2. KEY FIGURES OIW 2015
Events Attendees
Event Organizers
International
keynotes
Media ArticlesReach in Social
Media
mill NOK
prod. cost
Keynotes
72 9500
94
75350
16.9 21.5 87
Reach in Social Media: Unique users reached on Twitter, Instagram, Facebook and LinkedInc

3. 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
Value of being part of OIW 2015
My event facilitates for meeting contacts
My event attracts international attention
My event contributes to OIW's goals
Organizer's value of own event
OIW's Project Management
OIW's visability and media coverage
OIW Attracts International Attention
OIW succeeds in goals and ambitions
OIW highlights the local innovation scene
Sold out events
74%
International
attendees
20%
Feedback from the organizers
The OIW event organizers were asked to give feedback on OIW and their own events
On a scale from 1-5, 5 being best
Key learning: Work smarter to get more International attendees and attention

4. Would you like to be a part of
Oslo Innovation Week 2016?
YES NOT SURE NO
43 3 0

5. Nationalities media
visited from
10
KEY FIGURES COMMUNICATION
Media Articles
87
Mill reach in Social Media
21.5
Reach in Social Media: Unique users reached on Twitter, Instagram, Facebook and LinkedIn

6. Top 5 events media coverage:
1. Cutting Edge
2. 100 Pitches
3. The Opening Event
4. Girl Tech Fest
5. The Norwegian Classroom
PRESS

7. KEY FIGURES WEB AND SOME
tweeted about
OIW2015
mill reach
in SoMe
unique visits to oiw.nokeynotes tweeted about
OIW out of 350
125 6325021.5 5707
Key learning: massive potential for engaging keynotes in speaking about OIW

9. THE WORLD’S FASTEST SURVEY
We believe more than 50.000 handshakes went down during Oslo Innovation Week
and that OIW is a place for inspiration and new ideas. We asked the attendees,
and this is how they replied.
Did you meet new contacts?
YES: 76 %
NO: 24 %
Did you get new ideas?
YES: 80 %
NO: 20 %
What did we learn? 24 % not invited next year.
325 people replied to the survey.

10. (New) Concepts for
Oslo Innovation Week 2015
OIW Company Crawl
Let’s Talk and Afterwork
OIW 100 Pitches
Hospitality
The Opening Event

11. OIW Company Crawl
Open House with Oslo’s most
Innovative big companies
OIW Company Crawl was a multi-event where a curated
selection of pioneering companies opened their doors to
meet OIW delegates such as executives, entrepreneurs and
creatives. The purpose was to highlight the most innovative
big companies in the region, and to connect these with
relevant network such as the startup-community.
The companies in 2015 were OSL, Opera, Statoil, Finn.no
and Snøhetta - chosen because of their outstanding work
with innovation and cutting edge development. Each of them
had one slot in the OIW Company Crawl schedule. The
events included talks, workshops, debates, presentations,
recruitment or networking sessions.
The score is based on feedback from
the event organizer survey – how did
you experience the new concept?
Scale 1-5, 5 is best.
What did we learn? More
of this!
4.2

12. Let’s Talk and Afterwork
These concepts invited participants of OIW
to engage in conversation, gain new insight
and create network.
At OIW Let’s Talk startups, entrepreneurs and
innovators were invited to book meetings with keynote
speakers, experts and investors.
OIW Afterwork at MESH was a hangout spot on
Tuesday, Wednesday and Thursday afternoon.
Participants could network, have a drink, and hear pop-
up talks on Tech, Startup and Creative.
The score is based on feedback from
The event organizer survey – how did
you experience the new concept?
Scale 1-5, 5 is best.
What did we learn?
More of this but improve
concept. 3.8

13. OIW 100 Pitches
Pitch contest with the 100 best startups
The most talented and promising startups joined Oslo Innovation Week
to pitch their innovative business ideas. 100 startups got to pitch at the
entry rounds, hosted by MESH Norway, 657 Oslo, Oslo Cancer
Cluster, Mashup Norway, Simula Garage, Oslo EdTech Cluster, ICT
Norway, Avd Frysja, The Trampery (UK), Capital Factory (US), StartUp
Lab, and more.
6 finalists pitched at the finale at the OIW Supermixer. The jury: Bård
Stranheim (Innovasjon Norge), Sean Percival (500 Startups), Tellef
Thorleifsson (Northzone), Ekaterina Gianelli (Inventure), Kristin Riise
(DnB) and Head of Jury Jeanne Sullivan (Sullivan Adventures,
StarVest).
Skin Analytics (UK) won the main prize, 300.000 NOK (sponsored by
DNB, Kongsberg Gruppen AS and Innovation Norway) and a free slot
at one of Innovation Norway’s global programs. Space (NO) won the
London-prize: Free desk space at Oslo Innovation Embassy at The
Trampery and consultancy from London & Partners, Oury Clark and
JMB Partnership.
The score is based on feedback from The event organizer
survey – how did you experience the new concept?
Scale 1-5, 5 is best.
What did we learn? More of this.
4.3

14. Hospitality
To give visitors the full Oslo experience we
created Oslo Local, an online culture
calendar with recommendations of what the
city has to offer outside of the conference. 6
Oslo experts were asked to namedrop the
best of Shopping (Studio F5), Coffee (Tim
Wendelboe), Food (Even Ramsvik/Ylajali)
Nightlife (Ronnie Ottem), Urban Nature
(Stakkars Oss), and Music (Øyafestivalen).
Visiting journalists and media had access to
an OIW Press Lounge at MESH during the
week with WiFi and OIW crew available.
The score is based on feedback from
The event organizer survey – how did
you experience the concept? Scale 1-5, 5 is
best.
What did we learn?
More of this.
4.2

15. The Opening Event
The official opening event of Oslo Innovation
Week 2015 was hosted at Oslo National
Opera & Ballet on Monday October 12th.
The event included talks from kick-ass speakers like Orit
Hashay (isr/Brayola), Kathrine Myhre (Oslo MedTech
Cluster), Anita Krohn Traaseth (Innovation Norway),
Jeanne Sullivan (us) and many more. Torgny Amdam
was moderator. “Gründerplanen” was launched by Siv
Jensen and Monika Mæland. Music performance by
Susanne Sundfør. Guests included Crown Prince
Haakon Magnus, business innovators, entrepreneurs,
opinion leaders, politicians, media etc. Gelato Group won
Oslo Innovation Award 2015.
The score is based on feedback from
The event organizer survey – how did
you experience the concept?
Scale 1-5, 5 is best.
4.4

16. Read more about The Aftermath of Oslo
Innovation Week on www.3in.no, where
Fredrik Winther, Managing Director at Oslo
Business Region, has written a piece on Oslo
Innovation Week and how we can further improve:
1: Give more than you take
2: Fewer resources creates more collaboration
3: Highlight objectives not your own organization
4: Surprise the audience
5: Apply stricter criteria for events

17. About OIW 2015
12 – 16 October Oslo Innovation
Week connects industries and the
next generation of businesses.
Celebrating 10 years anniversary,
this year we focus on global
trends within Startup, Tech and
Creative
The city is packed with more
than 70 events such as seminars,
pitching, workshops,
makerspaces, expos, networking
and surprises.
#OIW2015 Enough talk – Let’s
go!

18. Event organizers OIW 2015

19. Advisory Board 2015
Thomas Due Venture Lab
Marius Øgaard Oslo Tech
Lars Vangen Jorde Schibsted Growth
Anne Worsoe Oslo Tech
Johan Brand Kahoot!
Per Saxegård OIW Styringsgruppen
Tonje Verdal Frydenlund Snøhetta
Rolf Assev Startup Lab
Tellef Thorleifsson Northzone
Knut Traaseth Norsk Venture Assosiation
Karina Birkeland Lome Finn.no
Jostein Magnusson Netlife Research
Sigri Sevaldsen 657
Thomas Hoholm BI
Fredrik Syversen/Heidi Austlid IKT Norge
Daniel Ras-Vidal Abelia
Anders Mjaaseth MESH

20. In 2015 the organization Oslo Innovation Week was funded by The
City of Oslo (1 mill NOK) and Innovation Norway (700.000 NOK),
with a total budget of 1.7 million Norwegian kroner.
In addition, the prize for OIW 100 Pitches was sponsored by
Innovation Norway (150.000 NOK), DnB (100.000 NOK) and
Kongsberg Gruppen (50.000 NOK).
The OIW organization and the organizers report a total of 16.9 mill
NOK on production costs.
Funding 2015

21. About Oslo Innovation Week
The week-long series of events identifies international leading trends and development
in innovation and entrepreneurship, making it a significant meeting place to discuss
opportunities and practices for innovation every year. Oslo Innovation Week is 5 days
packed with activities such as talks, seminars, debates, workshops, expos, speed dates,
crowd funding events, open houses and networking events. It’s a platform to meet
relevant people and network, to get an overview of what’s stirring on the startup scene in
Norway and internationally, and to attend a number of world-class events across Oslo.
The events are hosted by individual businesses and corporations, organizations, startup
incubators and research- and educational institutions, who apply to become an official
event organizer. Oslo Innovation Week is owned by the City of Oslo and Innovation
Norway. Oslo Business Region is project manager.

22. Organization
Oslo Innovation Week is owned by the City of Oslo and
Innovation Norway. Oslo Business Region is project
manager. OIW’s strategy is also secured by a Board
and an Advisory Board.
Companies and organizations apply to become an
event organizer. When the event criteria is met, the
event will be presented as one of the events during the
official OIW program.

23. 17 – 21 October 2016
www.oiw.no