1.
G R O W T H H A C K I N G E X P E R I E N C E S
A S E L E C T I O N O F D I F F E R E N T T E C H N I Q U E S ( H A C K S ) T H AT H E L P M E
G R O W I N G U P M Y S TA RT U P S .
M AT I A S P U G A

2.
D E V E L O P E R M A R K E T E R
G R O W T H
H A C K E R
T E C H M A R K E T I N G

3.
L E A R N
M E A S U R E
R E - T E S T
A P P
A D J U S T
T R A F F I C
F E E D B A C K L O O P

4.
S E O S C A L I N G
P R O J E C T : T E M P S D O C I Y E A R : 2 0 0 1

5.
80
destination
domains
linked
+300%
Traffic
+80%
Sales
Tempsdoci
PA N D A

6.
HACK:
We developer more than 80 domains linked between.
Ej viajesvietnam.com viajestailandia.com viajesitalia.com
R E S U LT:
60% growth of traffic followed for a similar amount
of sales in all Spain.
Problems with “Google Panda”
P R O J E C T : T E M P S D O C I Y E A R : 2 0 0 1

7.
A N D R O I D V S I P H O N E
P R O J E C T : T I C K E T H O Y

8.
A N D R O I D
4 M I L L I O N
I P H O N E
2 0 0 . 0 0 0

9.
C A M PA I G N :
We ran an install app campaign on Facebook targeting Android (4M)
vs iPhone (200 K) users in Buenos Aires.
L E A R N I N G :
Android users doesn´t see a Smartphone as a service end device in
LATAM.
H A C K
We developed “cinema” campaign for high class user in Buenos
Aires
R E S U LT
2.5% sales conversion in mobile for iphone users.
P R O J E C T : T I C K E T H O Y A P P Y E A R : 2 0 1 4

10.
I M P R O V I N G T H E S A L E S F U N N E L
P R O J E C T : PATA G O N L I N E

11.
L E A R N I N G :
Online user searching for this cruise brand did not buy online
because of credit card limitations.
H A C K
We created an advertising campaign offering -5% discount and
paying only through local agencies or bank transference.
R E S U LT
500% Increase in sales for this campaign.
P R O J E C T : PATA G O N L I N E 2 0 1 4

12.
conversion
0,3%
Traffic
Agencies
:-)
?
commission
-5% ROI
500%
L I M I T
5 . 0 0 0 €

13.
G E T T I N G U S E R F R O M FA C E B O O K
P R O J E C T : G R U P P I T

14.
L E A R N I N G :
Dating on Facebook is complicate, users can´t escape their social graph
and meet new people.
H A C K
We ran one of the first Facebook campaigns in 2006 for singles.
R E S U LT
We started getting qualified users at a cost per user of 1 € in (2006) . And
with grow hacking we decreased prices to 0,30 € per new user (2015)
P R O J E C T : G R U P P I T O N FA C E B O O K Y E A R : 2 0 1 1

15.
D AT I N G
O N FA C E B O O K
Mama
Ex Boss
Boss
Ex Mama
Mama
NO!
D AT I N G
S O C I A L
N E T W O R K
500.000
User
0,3
EUR

16.
I M P R O V I N G T H E S T I C K I N E S S O F A
P R O D U C T
P R O J E C T: G R U P P I T

17.
L E A R N I N G :
People install your app and don´t be patient. They make the first
interaction and if nothing happen they delete your app en -24 hours.
H A C K
We sent a push notification for people who is liking your profile and
generating the users to come back and open de app and finding the
match´s
R E S U LT
Increase of 300% of match´s
P R O J E C T : G R U P P I T A P P Y E A R : 2 0 1 5

18.
500
daily
matches
x

19.
M O V I N G T O A B 2 B S T R AT E G Y
P R O J E C T : T I C K E T H O Y

20.
C A M PA I G N :
We realize than a lot of sales are coming from people “searching for”
Venue rather than show tickets.
L E A R N I N G
Cinemas and Theaters don´t have an online booking system.
H A C K
We developed a new digital experience for buying a ticket in Argentina
and Chile. (Ads, Retargeting, App - Venue App)
R E S U LT
Today 60% of sales are coming from Venue campaigns.
P R O J E C T : T I C K E T H O Y Y E A R : 2 0 1 4

21.
T H A N K Y O U
Matias Puga
matias@matiaspuga.com