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Growth Hacking Experiences

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Growth Hacking Experiences

  1. 1. G R O W T H H A C K I N G E X P E R I E N C E S A S E L E C T I O N O F D I F F E R E N T T E C H N I Q U E S ( H A C K S ) T H AT H E L P M E G R O W I N G U P M Y S TA RT U P S . M AT I A S P U G A
  2. 2. D E V E L O P E R M A R K E T E R G R O W T H H A C K E R T E C H M A R K E T I N G
  3. 3. L E A R N M E A S U R E R E - T E S T A P P A D J U S T T R A F F I C F E E D B A C K L O O P
  4. 4. S E O S C A L I N G P R O J E C T : T E M P S D O C I Y E A R : 2 0 0 1
  5. 5. 80 
 destination
 domains
 linked +300%
 Traffic +80%
 Sales Tempsdoci PA N D A
  6. 6. HACK:
 We developer more than 80 domains linked between. Ej viajesvietnam.com viajestailandia.com viajesitalia.com R E S U LT: 60% growth of traffic followed for a similar amount of sales in all Spain. Problems with “Google Panda” P R O J E C T : T E M P S D O C I Y E A R : 2 0 0 1
  7. 7. A N D R O I D V S I P H O N E P R O J E C T : T I C K E T H O Y
  8. 8. A N D R O I D 
 4 M I L L I O N I P H O N E 
 2 0 0 . 0 0 0
  9. 9. C A M PA I G N : We ran an install app campaign on Facebook targeting Android (4M) vs iPhone (200 K) users in Buenos Aires. L E A R N I N G : Android users doesn´t see a Smartphone as a service end device in LATAM. H A C K We developed “cinema” campaign for high class user in Buenos Aires R E S U LT 2.5% sales conversion in mobile for iphone users. P R O J E C T : T I C K E T H O Y A P P Y E A R : 2 0 1 4
  10. 10. I M P R O V I N G T H E S A L E S F U N N E L P R O J E C T : PATA G O N L I N E
  11. 11. L E A R N I N G : Online user searching for this cruise brand did not buy online because of credit card limitations. H A C K We created an advertising campaign offering -5% discount and paying only through local agencies or bank transference. R E S U LT 500% Increase in sales for this campaign. P R O J E C T : PATA G O N L I N E 2 0 1 4
  12. 12. conversion 0,3% Traffic Agencies :-) ? commission
 -5% ROI 500% L I M I T 
 5 . 0 0 0 €
  13. 13. G E T T I N G U S E R F R O M FA C E B O O K P R O J E C T : G R U P P I T
  14. 14. L E A R N I N G : Dating on Facebook is complicate, users can´t escape their social graph and meet new people. H A C K We ran one of the first Facebook campaigns in 2006 for singles. R E S U LT We started getting qualified users at a cost per user of 1 € in (2006) . And with grow hacking we decreased prices to 0,30 € per new user (2015) P R O J E C T : G R U P P I T O N FA C E B O O K Y E A R : 2 0 1 1
  15. 15. D AT I N G 
 O N FA C E B O O K Mama Ex Boss Boss Ex Mama Mama NO! D AT I N G 
 S O C I A L 
 N E T W O R K 500.000
 User 0,3
 EUR
  16. 16. I M P R O V I N G T H E S T I C K I N E S S O F A P R O D U C T P R O J E C T: G R U P P I T
  17. 17. L E A R N I N G : People install your app and don´t be patient. They make the first interaction and if nothing happen they delete your app en -24 hours. H A C K We sent a push notification for people who is liking your profile and generating the users to come back and open de app and finding the match´s R E S U LT Increase of 300% of match´s P R O J E C T : G R U P P I T A P P Y E A R : 2 0 1 5
  18. 18. 500
 daily
 matches x
  19. 19. M O V I N G T O A B 2 B S T R AT E G Y P R O J E C T : T I C K E T H O Y
  20. 20. C A M PA I G N : We realize than a lot of sales are coming from people “searching for” Venue rather than show tickets. L E A R N I N G Cinemas and Theaters don´t have an online booking system. H A C K We developed a new digital experience for buying a ticket in Argentina and Chile. (Ads, Retargeting, App - Venue App) R E S U LT Today 60% of sales are coming from Venue campaigns. P R O J E C T : T I C K E T H O Y Y E A R : 2 0 1 4
  21. 21. T H A N K Y O U Matias Puga matias@matiaspuga.com

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