Opting to become a travel agent is a fabulous career path. But, it’s not a piece of cake either. To be successful and make enough money to support you, becoming a travel agent will require passion, commitment, investment and a lot of stepping outside the comfort zone. So if you are going to become a travel agent, then make sure you become a travel agent for the apt reasons.
Visit:- www.multilinkworld.com/travel-agent.aspx
Tnooz-TripAdvisor webinar - Reputation management and beyondKevin May
Slides from a Tnooz-TripAdvisor hosted webinar in August 2011. The session focussed on ideas on delivering an outstanding guest experience, optimising a hotel's web presence with reviews and user generated content, and how hoteliers can turn traveler reviews into opportunities.
Opting to become a travel agent is a fabulous career path. But, it’s not a piece of cake either. To be successful and make enough money to support you, becoming a travel agent will require passion, commitment, investment and a lot of stepping outside the comfort zone. So if you are going to become a travel agent, then make sure you become a travel agent for the apt reasons.
Visit:- www.multilinkworld.com/travel-agent.aspx
Tnooz-TripAdvisor webinar - Reputation management and beyondKevin May
Slides from a Tnooz-TripAdvisor hosted webinar in August 2011. The session focussed on ideas on delivering an outstanding guest experience, optimising a hotel's web presence with reviews and user generated content, and how hoteliers can turn traveler reviews into opportunities.
In this study, we analyze the reviews for the top 10 most expensive and least expensive hotels based out of London to compare various aspects of the rating and review text.
Personalization - The key to customer engagement
How to improve revenue by improving customer experience and personalization.
You can expect to learn
Creating single view of customer
Identify mechanics to push customer into a single incentive program
Driving constant engagement with customer
Building customer engagement via Loyalty Program
Grow direct bookings and reduce distribution cost by engaging with customers regularly
How Does A Hotel Loyalty & Guest Referral Program Works?Daniel Alzina
Learn how a hotel loyalty and guest referral program works.
Hotelinking let's hotels leverage social media to attract their satisified guest's friends and followers simply and easily.
Hotels can track the referral rate, as well as retain most valuable guests.
www.hotelinking.com
Tapping into the power of authentic travel experiences for hotel marketingNancy Huang
Webinar on May 3, 2018. Video available at https://youtu.be/EajqHQJkBz4.
----
Today’s travelers are bombarded with choice—according to Google, travelers will conduct hundreds of searches, visit hundreds of websites, and view thousands of images and videos just in the course of deciding where to go and what to book.
In this ultra-competitive market, how can you ensure that your hotel gets out ahead of the competition? The answer: don’t just sell rooms, sell the travel experience.
In this webinar, learn about how travel experience influences the customer booking journey, and discover useful tips on how to better integrate the right visuals, locality, and storytelling into your online hotel marketing efforts to win over guests.
Experts from Travel Tripper, Arrivedo, and Flip.to will discuss:
- Using your hotel website to better reach travelers during the inspiration and planning phase of travel
- Why mobile is the key to getting ahead in those I-want-to-get-away moments
- The importance of local experiences and neighborhood guides in selling your property
- How to turn your hotel’s wealth of local knowledge into a powerful digital tool
- How storytelling can increase hotel revenue
- Ways to turn your guests into influencers and brand evangelists
Datatrics Solutions for the Travel and Leisure IndustryDatatrics
Boost bookings by personalizing the customer journey.
Your guests want to feel special. Datatrics helps you to make them feel that way. By taking personalization to the next level for your company, your guests will get exactly the most relevant content served to them that fits like a glove.
Marriott has agreed to act on my user research recommendation made in your memo, and has asked your agency to take on a user research project as part of their broader re-design program. In your role as user research practitioner, you have now been asked to create the inputs to a user research plan for Marriot’s digital properties.
In this study, we analyze the reviews for the top 10 most expensive and least expensive hotels based out of London to compare various aspects of the rating and review text.
Personalization - The key to customer engagement
How to improve revenue by improving customer experience and personalization.
You can expect to learn
Creating single view of customer
Identify mechanics to push customer into a single incentive program
Driving constant engagement with customer
Building customer engagement via Loyalty Program
Grow direct bookings and reduce distribution cost by engaging with customers regularly
How Does A Hotel Loyalty & Guest Referral Program Works?Daniel Alzina
Learn how a hotel loyalty and guest referral program works.
Hotelinking let's hotels leverage social media to attract their satisified guest's friends and followers simply and easily.
Hotels can track the referral rate, as well as retain most valuable guests.
www.hotelinking.com
Tapping into the power of authentic travel experiences for hotel marketingNancy Huang
Webinar on May 3, 2018. Video available at https://youtu.be/EajqHQJkBz4.
----
Today’s travelers are bombarded with choice—according to Google, travelers will conduct hundreds of searches, visit hundreds of websites, and view thousands of images and videos just in the course of deciding where to go and what to book.
In this ultra-competitive market, how can you ensure that your hotel gets out ahead of the competition? The answer: don’t just sell rooms, sell the travel experience.
In this webinar, learn about how travel experience influences the customer booking journey, and discover useful tips on how to better integrate the right visuals, locality, and storytelling into your online hotel marketing efforts to win over guests.
Experts from Travel Tripper, Arrivedo, and Flip.to will discuss:
- Using your hotel website to better reach travelers during the inspiration and planning phase of travel
- Why mobile is the key to getting ahead in those I-want-to-get-away moments
- The importance of local experiences and neighborhood guides in selling your property
- How to turn your hotel’s wealth of local knowledge into a powerful digital tool
- How storytelling can increase hotel revenue
- Ways to turn your guests into influencers and brand evangelists
Datatrics Solutions for the Travel and Leisure IndustryDatatrics
Boost bookings by personalizing the customer journey.
Your guests want to feel special. Datatrics helps you to make them feel that way. By taking personalization to the next level for your company, your guests will get exactly the most relevant content served to them that fits like a glove.
Marriott has agreed to act on my user research recommendation made in your memo, and has asked your agency to take on a user research project as part of their broader re-design program. In your role as user research practitioner, you have now been asked to create the inputs to a user research plan for Marriot’s digital properties.
Webinar - The 7 Layers of Data that Will Improve your PricingDuetto
From historical booking information to newer consumer-centric data sets like web shopping behaviors and guest reviews, this webinar will help you understand future demand more accurately and how different data sets can affect pricing.
Guest Satisfaction Management in Hotels using Eco (www.geteco.com)kenreimer
this slide set introduces Eco as a software solution for hotels to create more responsiveness and attentiveness toward their guests. Eco collects service requests and feedback in real time and automatically determines if the management needs to react quickly to ensure that no negative reviews flow onto the internet.
A link to a demo is given at the end of the slide deck.
Quality Audits for Tourism Business. Auditorias de calidad para hoteles y empresas turísticas. Auditorias hoteleras. Auditorias Turísticas. Hotel quality audits. Hotel Mystery Audits. Quality hotels audit. Internal Hotel auditor. Hotel quality inspection. Hotel mystery shopping. Hotel mystery shopper. Hotel Quality Auditor
Top 10 'MUST DO' Hotel Strategies to Boost Direct BookingsTA Fastrack
Listen to Adrian Caruso, Australia's leading hotel business improvement and marketing expert share with you the top 10 'MUST DO' strategies to drive more direct bookings and instantly boost revenue.
Tips: How to improve your hotel ranking on TripAdvisorChitralada Pensuk
Get 30 days free review management visit -->guestjoy.com and learn the tactics how to add more positive #reviews and improve your #hotel ranking on #TripAdvisor.
Integrating CRM Technologies To Improve Your Distribution StrategyChloe Lim
A online travel case study on how to use technology to improve customer relationship management and distribution. The presentation was created for eyefortravel conference in sydney, Australia.
ReviewPro helps hotels listen to their customers more effectively so that they can deliver better guest experiences.
https://www.reviewpro.com/?partner=bookgreener
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
2. Reputation Scorecard
• Reputation Scorecards are a new service for the hotel industry, tracking a
hotel's performance in guest satisfaction based on the Global Review
Index™ (GRI), a general online reputation score taking into account ratings
from online reviews across over 100 different online travel agencies and
review sites worldwide.
3. How does it compare to Trip Advisor Certificate of Excellence?
• Reputation Scorecard gathers travelers reviews from a large amount of
online sources with the OTAs (about 100 reviews from different OTAs); the
Trip Advisor Certificate of Excellence only get reviews from an unique
source which is Trip Advisor.
Reputation Scorecard
Certificate of Excellence
Administrator
Review Pro
Trip Advisor
Source
more than 100 reviews
on Online Travel agencies
Trip Advisor reviews only
Pros
-
-
Cons
Better visibility of the
hotel through the
various OTA’s
Greater amount of
guest review
Increase hotel image
from customer mind
-
-
Lack of fiability for
customer: only one
source of guest
reviews
Reviews are less
trusted
4. Which is more important to an hotel,
why ?
Reputation Scorecard is definitively the most important tools to
assess an online reputation of a hotel business because of its
numerous reviews that the reviews are coming from.
The benefits for customers and business from this large pannel
of reviews sources are inconsiderable: better visibility to increase
an online reputation on OTAs, a more trusted relationship
between the hotel and the visitors, positive image of the hotel
spread through various sources, large amount of guest reviews
to enhance the online reputation.
5. Sydney as a targeted country
• Hotels targeted:
- The Langham, Sydney
- Park Hyatt Sydney
- Pullman Quay Grand Sydney Harbour
- The Darling
- Radisson Blu Plaza Hotel Sydney
6. The Langham, Sydney
The Langham Hotel boasts to hold a
Certificate of Excellence certified by Trip
Advisor in 2013. This quality certification is
well visible by the customers as it is directly
viewed on the first page of the hotel
website.
Customer’s reviews from Trip Advisor are
seen directly on the website. The visitors
are invited to clik on the rubric ‘Read
reviews’ to reach travelers reviews sourced
directly from Trip Advisor.
7. Park Hyatt Sydney
The Park Hyatt Sydney manages its
online reputation through their hotel
website with a traveler rating (Quality
Score) but they do not have a
Certificate of Excellence.
They do not have a specific session for
visitors to check at their online
travelers reviews which decreases
largely their online reputation and
especially their visibility online.
8. Pullman Quay Grand Sydney
Harbour
The Hotel possesses a traveler rating
visible on the first page of the hotel
website ; a link invite the visitors to
check their online traveler rating from
Trip Advisor with their key drivers and
to check as well travelers reviews.
9. The Darling
The Darling do not have certified
visibility online of their property
reputation; indeed any Certification of
excellence from Trip Advisor or
Traveler rating are visible through their
website.
10. Radisson Blu Plaza Hotel
Sydney
The Hotel has a visible Traveler rating
from Trip Advisor and a direct link to
access to travelers reviews and the key
drivers that drives their reputation
online.
11. How well does Park Hyatt Sydney manage their online
reputation on Expedia?
Any guest returns are reviews by the hotel managers or Guest Relation. A
negative comment has been posted on Expedia but did not deserve any
attention from the Hotel which does not show any interest towards its
customer well being.
12. How well does the Langham manage their online reputation on
Expedia?
The Langham has any visibility on Expedia when following up guest reviews
whether they are positive or negative.
13. How well does Radisson Blu Plaza Hotel Sydney manage their
online reputation on Expedia?
• Positive or negative returns from customers are not being followed
through the hotel on Expedia.
14. How well does Park Hyatt Sydney manage their online
reputation on Trip Advisor?
The hotel management does not seem to care about guest reviews and the guest
experiences which are at first sight mainly overwhelming as any responsed are posted
to customer feedbacks showing a complete disinterest towards customer.
15. How well does the Langham manage their online reputation on Trip
Advisor?
The hotel does not respond to positive feedbacks from customers; however the
coments that highlight a negative even little return are being followed through by the
General Manager. All the reviews followed by the GM tend to be very standardized to
every guest reviews and not enough personalized according to the customer
complaint. Besides the GM do not seem to give much interest about the guest
unsatisfied; for example the GM does not give professional email to contact him
directly and discuss further the problem.
16. How well does Radisson Blu Plaza Hotel Sydney manage their online
reputation on Trip Advisor?
•
The hotel does not seem to care at all about the customer feedbacks and their
experiences; a customer complaint has been posted about a week ago and any
manager did seem to follow up this negative experience online. The hotel shows a
real indifference towards its guest experiences.
