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Eco Consumer Services	
Hospitality Edition
2	

We help hotels improve their guest experience and online
reputation by enabling them to listen and react to their
guest requests.	

About Us…
Hotel Management	
 Guest	
We	
  offer	
  a	
  so*ware	
  
pla.orm	
  that	
  facilitates	
  
communica7on	
  between	
  
guest	
  and	
  hotel	
  
Submit	
  	
  
Requests	
  &	
  Feedback	
  
Collect	
  	
  
Requests	
  	
  &	
  Feedback	
  
Hotel Management	
 Guest	
Online Reviews &	
Content Syndication	
Rewards & Loyalty	
Real time Alerts & Service
Recovery	
Satisfaction Reports &	
Customer Intelligence
	
The	
  Pla.orm	
  contains	
  a	
  rich	
  feature	
  set	
  to	
  
help	
  hotels	
  collect	
  customer	
  feedback	
  	
  &	
  
service	
  requests	
  conveniently	
  and	
  in	
  real	
  
7me	
  and	
  generate	
  value	
  from	
  such	
  data	
  
Multichannel Feedback &
Request Collection	
Submit	
  	
  
Requests	
  &	
  Feedback	
  
Collect	
  	
  
Requests	
  	
  &	
  Feedback	
  
Hotel Management	
 Guest	
Eco	
  manages	
  customer	
  
engagement	
  across	
  the	
  en7re	
  
experience	
  cycle.	
  
Reservation	

Check In	

Check Out	

Sharing	

Invites	
  to	
  share	
  	
  preferences	
  prior	
  to	
  check	
  in	

Pre-­‐arrival	
  Request	
  Processing	
  
Invites	
  to	
  quickly	
  share	
  if	
  something	
  goes	
  wrong	

In	
  Stay,	
  in	
  moment	
  feedback	
  invita?on	
  
email	

SMS/Voice	

Invites	
  to	
  provide	
  feedback	
  a*er	
  the	
  stay	

Post	
  Stay	
  Survey	
  
email	

Replies	
  to	
  posi7ve	
  feedback	
  and	
  asks	
  to	
  share	

Reply	
  to	
  Survey	
  w	
  Sharing	
  Invita?on	
  
email
Hotel Management	
 Guest	
Reservation	

Check In	

Check Out	

Sharing	

Invites	
  to	
  share	
  	
  preferences	
  prior	
  to	
  check	
  in	

Pre-­‐arrival	
  Request	
  Processing	
  
Invites	
  to	
  quickly	
  share	
  if	
  something	
  goes	
  wrong	

In	
  Stay,	
  in	
  moment	
  feedback	
  invita?on	
  
email	

SMS/Voice	

Invites	
  to	
  provide	
  feedback	
  a*er	
  the	
  stay	

Post	
  Stay	
  Survey	
  
email	

Replies	
  to	
  posi7ve	
  feedback	
  and	
  asks	
  to	
  share	

Reply	
  to	
  Survey	
  w	
  Sharing	
  Invita?on	
  
email	

…but	
  our	
  sweet	
  spot	
  is	
  
listening	
  and	
  reac7ng	
  to	
  
feedback	
  and	
  requests	
  before	
  
the	
  guest	
  checks	
  out	
  
High Impact	
Experience Life Cycle	

7	

From Online Reputation Management to Real Time Service Recovery	

Customer Experience Cycle	
Reserve	
 Stay	
 Check Out	
 Share	
 Reserve	
…impacts the
outcome over here.	
what happens here…	
Ability to influence outcome	
High ability	
Low ability	
We	
  focus	
  on	
  real	
  7me	
  
engagement	
  and	
  service	
  
recovery	
  before	
  check	
  out	
  
because	
  it	
  also	
  drama7cally	
  
impacts	
  online	
  scores	
  
Multichannel Request & Feedback Collection	
	
You can invite guests and collect feedback and
guest requests via SMS, email surveys, Mobile
forms, in room calls, Paper Survey scans. The
emphasis is to avoid downloads and logins for
the guests. 	
SMS Feedback/Requests	
Mobile Form	
Desktop Survey Forms	
In-Room Feedback Calls	
Comment Card Scans	
Online Reviews &	
Content Syndication	
Rewards & Loyalty	
Real time Alerts & Service
Recovery	
Satisfaction Reports &	
Customer Intelligence
	
Multichannel Feedback &
Request Collection
Unified Messaging & Inbox	
	
No matter how guests choose to send you
requests or feedback, it all comes
together in a simple application for you. 	
Online Reviews &	
Content Syndication	
Rewards & Loyalty	
Real time Alerts & Service
Recovery	
Satisfaction Reports &	
Customer Intelligence
	
Multichannel Feedback &
Request Collection
Real Time Alerts & Service Recovery	
	
Alert appropriate staff members in real
time when Eco’s Ai engine detects
urgency to react based on the guests
message	
‘We were extremely upset
about the room we received. It
looked completely different
than on the internet!’	
‘Nega?ve	
  Pos?ng	
  Threat’	
  
‘Distressed	
  Customer’	
  
Text Message from Guest:	
Alert GM	
Alert Guest Relations	
Online Reviews &	
Content Syndication	
Rewards & Loyalty	
Real time Alerts & Service
Recovery	
Satisfaction Reports &	
Customer Intelligence
	
Multichannel Feedback &
Request Collection
Real time Alerts & Service
Recovery	
Online Reviews &	
Content Syndication	
Rewards & Loyalty	
 Satisfaction Reports &	
Customer Intelligence
	
Multichannel Feedback &
Request Collection	
Online Reputation Monitoring	
	
Track 22 review sites that contain
hospitality reviews and analyze what is
being said online.	
	
Tripadvisor/ booking.com/
hotel.com/ foursquare/
twitter/ yelp/ travelocity/
agoda/ expedia/ orbitz/…
Real time Alerts & Service
Recovery	
Online Reviews &	
Content Syndication	
Rewards & Loyalty	
 Satisfaction Reports &	
Customer Intelligence
	
Multichannel Feedback &
Request Collection	
Drive adoption with rewards	
	
Reward your guests with benefits or
with a small donation you make on
their behalf for engaging and sharing
with you
Real time Alerts & Service
Recovery	
Online Reviews &	
Content Syndication	
Rewards & Loyalty	
 Satisfaction Reports &	
Customer Intelligence
	
Multichannel Feedback &
Request Collection	
Understand 	
	
see your business from the eyes of
your guests and understand what
needs improvement
What our Customers Experience	

14	

From Online Reputation Management to Real Time Service Recovery	

Hotels	
  using	
  Eco	
  see	
  a	
  reduc7on	
  of	
  their	
  
cri7cally	
  nega7ve	
  reviews	
  by	
  40%	

Reduction of negative reviews	
CNR:	
  ‘Cri?cally	
  Nega?ve	
  
Reviews’.	
  	
  
These	
  are	
  1	
  or	
  2	
  star	
  reviews	
  
out	
  of	
  a	
  ra7ng	
  scale	
  of	
  5.	
  	
  
Why	
  are	
  CNR	
  important?	
  	
  
When	
  consumers	
  book	
  
online,	
  CNRs	
  have	
  the	
  most	
  
deterrent	
  effect.	
  
Eco	
  reduces	
  CNR	
  by	
  40%	
  
40%	

4.5% of all reviews (after Eco)	
7.5% of all reviews (before Eco) 	

Share	
  of	
  1-­‐2	
  star	
  reviews	
  
across	
  all	
  review	
  sites
15	

Miami	

Where we are	

Eco serves customers globally	
Offices 	

 	

| Singapore,Austin, Miami
Installations 	

 	

| 220 in 4 continents
Shareholders	

 	

| Privately held, venture backed	

US	
  HQ	

 Singapore	

Global	
  HQ	
  	
  
Development	

Number	
  of	
  Customers	
  running	
  on	
  Eco	
  
Jan‘13	
   Sep‘13	

 Jun‘14	

7	

20	

220
Take a look at a quick demo	

www.geteco.com/demo5	

 5 min
www.geteco.com	

request anything via text message to	
(305) 7225817

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Guest Satisfaction Management in Hotels using Eco (www.geteco.com)

  • 2. 2 We help hotels improve their guest experience and online reputation by enabling them to listen and react to their guest requests. About Us…
  • 3. Hotel Management Guest We  offer  a  so*ware   pla.orm  that  facilitates   communica7on  between   guest  and  hotel   Submit     Requests  &  Feedback   Collect     Requests    &  Feedback  
  • 4. Hotel Management Guest Online Reviews & Content Syndication Rewards & Loyalty Real time Alerts & Service Recovery Satisfaction Reports & Customer Intelligence The  Pla.orm  contains  a  rich  feature  set  to   help  hotels  collect  customer  feedback    &   service  requests  conveniently  and  in  real   7me  and  generate  value  from  such  data   Multichannel Feedback & Request Collection Submit     Requests  &  Feedback   Collect     Requests    &  Feedback  
  • 5. Hotel Management Guest Eco  manages  customer   engagement  across  the  en7re   experience  cycle.   Reservation Check In Check Out Sharing Invites  to  share    preferences  prior  to  check  in Pre-­‐arrival  Request  Processing   Invites  to  quickly  share  if  something  goes  wrong In  Stay,  in  moment  feedback  invita?on   email SMS/Voice Invites  to  provide  feedback  a*er  the  stay Post  Stay  Survey   email Replies  to  posi7ve  feedback  and  asks  to  share Reply  to  Survey  w  Sharing  Invita?on   email
  • 6. Hotel Management Guest Reservation Check In Check Out Sharing Invites  to  share    preferences  prior  to  check  in Pre-­‐arrival  Request  Processing   Invites  to  quickly  share  if  something  goes  wrong In  Stay,  in  moment  feedback  invita?on   email SMS/Voice Invites  to  provide  feedback  a*er  the  stay Post  Stay  Survey   email Replies  to  posi7ve  feedback  and  asks  to  share Reply  to  Survey  w  Sharing  Invita?on   email …but  our  sweet  spot  is   listening  and  reac7ng  to   feedback  and  requests  before   the  guest  checks  out  
  • 7. High Impact Experience Life Cycle 7 From Online Reputation Management to Real Time Service Recovery Customer Experience Cycle Reserve Stay Check Out Share Reserve …impacts the outcome over here. what happens here… Ability to influence outcome High ability Low ability We  focus  on  real  7me   engagement  and  service   recovery  before  check  out   because  it  also  drama7cally   impacts  online  scores  
  • 8. Multichannel Request & Feedback Collection You can invite guests and collect feedback and guest requests via SMS, email surveys, Mobile forms, in room calls, Paper Survey scans. The emphasis is to avoid downloads and logins for the guests. SMS Feedback/Requests Mobile Form Desktop Survey Forms In-Room Feedback Calls Comment Card Scans Online Reviews & Content Syndication Rewards & Loyalty Real time Alerts & Service Recovery Satisfaction Reports & Customer Intelligence Multichannel Feedback & Request Collection
  • 9. Unified Messaging & Inbox No matter how guests choose to send you requests or feedback, it all comes together in a simple application for you. Online Reviews & Content Syndication Rewards & Loyalty Real time Alerts & Service Recovery Satisfaction Reports & Customer Intelligence Multichannel Feedback & Request Collection
  • 10. Real Time Alerts & Service Recovery Alert appropriate staff members in real time when Eco’s Ai engine detects urgency to react based on the guests message ‘We were extremely upset about the room we received. It looked completely different than on the internet!’ ‘Nega?ve  Pos?ng  Threat’   ‘Distressed  Customer’   Text Message from Guest: Alert GM Alert Guest Relations Online Reviews & Content Syndication Rewards & Loyalty Real time Alerts & Service Recovery Satisfaction Reports & Customer Intelligence Multichannel Feedback & Request Collection
  • 11. Real time Alerts & Service Recovery Online Reviews & Content Syndication Rewards & Loyalty Satisfaction Reports & Customer Intelligence Multichannel Feedback & Request Collection Online Reputation Monitoring Track 22 review sites that contain hospitality reviews and analyze what is being said online. Tripadvisor/ booking.com/ hotel.com/ foursquare/ twitter/ yelp/ travelocity/ agoda/ expedia/ orbitz/…
  • 12. Real time Alerts & Service Recovery Online Reviews & Content Syndication Rewards & Loyalty Satisfaction Reports & Customer Intelligence Multichannel Feedback & Request Collection Drive adoption with rewards Reward your guests with benefits or with a small donation you make on their behalf for engaging and sharing with you
  • 13. Real time Alerts & Service Recovery Online Reviews & Content Syndication Rewards & Loyalty Satisfaction Reports & Customer Intelligence Multichannel Feedback & Request Collection Understand see your business from the eyes of your guests and understand what needs improvement
  • 14. What our Customers Experience 14 From Online Reputation Management to Real Time Service Recovery Hotels  using  Eco  see  a  reduc7on  of  their   cri7cally  nega7ve  reviews  by  40% Reduction of negative reviews CNR:  ‘Cri?cally  Nega?ve   Reviews’.     These  are  1  or  2  star  reviews   out  of  a  ra7ng  scale  of  5.     Why  are  CNR  important?     When  consumers  book   online,  CNRs  have  the  most   deterrent  effect.   Eco  reduces  CNR  by  40%   40% 4.5% of all reviews (after Eco) 7.5% of all reviews (before Eco) Share  of  1-­‐2  star  reviews   across  all  review  sites
  • 15. 15 Miami Where we are Eco serves customers globally Offices | Singapore,Austin, Miami Installations | 220 in 4 continents Shareholders | Privately held, venture backed US  HQ Singapore Global  HQ     Development Number  of  Customers  running  on  Eco   Jan‘13   Sep‘13 Jun‘14 7 20 220
  • 16. Take a look at a quick demo www.geteco.com/demo5 5 min
  • 17. www.geteco.com request anything via text message to (305) 7225817