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Product Development
Budgeting for New
R&D Outcomes uncertain
Few companies finance as
many projects as possible
Conventional % of sales
figure
Organizing New
Product Developement
• Venture teams
• Given “Skunkworks” setting
• Can use concurrent product development
• Ensure engineers do not create “better
mousetrap”
Image credits:
( flickr users)
• 401(K) 2012
• Barbera*

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Organizational structures and processes managers use to oversee new-product development