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Organizational structures and processes managers use to oversee new-product development
1.
2.
Product Development Budgeting for
New
3.
R&D Outcomes uncertain Few
companies finance as many projects as possible Conventional % of sales figure
4.
Organizing New Product Developement
5.
• Venture teams •
Given “Skunkworks” setting • Can use concurrent product development • Ensure engineers do not create “better mousetrap”
6.
7.
Image credits: ( flickr
users) • 401(K) 2012 • Barbera*
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