Organizational culture refers to the shared attitudes, beliefs and behaviors within an organization. It helps define an organization, influences employee experiences and public perception. Culture performs important functions like defining boundaries, generating commitment, and guiding employee behavior through shared standards. A strong culture can ensure employees act consistently and are committed to the organization. However, culture could also become dysfunctional if it no longer fits the organization's goals. For example, Bubba Gump Shrimp Co. credits its strong culture of respecting employees with having no general manager turnover in 2002, as it helps people feel valued and empowered.