1. Personal and Business References
“Rod and I began our close association in the late seventies. He worked with me at an
AM/FM combination licensed to Osage Beach, Mo. He turned a station, which had
struggled, into a regional power house in the Lake of the Ozark watershed. And, beyond
being a good businessman he always, always remained true to the best instincts of a
broadcaster who was proud of the legacy and mindful of the power.”
Al Sikes
Former Chairman
Federal Communications Commission
410-822-9230
"As a longtime resident of Branson, I have had the opportunity to serve alongside Rod
on several high profile boards and committees. Rod brought a great deal of passion and
expertise to our Skaggs Regional Health Center Board during years of rapid growth and
change. He championed a focus that looked beyond our current challenges, always
reminding us of the impact our decisions would have on our residents and visitors. He
was instrumental in helping our health center form the Skaggs Foundation, a much
needed fundraising organization, to support the mission of our hospital.
I have also seen Rod’s marketing skills at work at our hospital and our Branson
Convention and Visitors Bureau. Branson prides itself on its ability to attract close to 8
million visitors a year. Rod served on the Ozark Marketing Council and Branson
Chamber board, actively steering our ship towards consistent gains in market share –
year after year. He was excellent at questioning marketing plans, bringing issues to
light that others had not observed. This consistently led to a better product for our
community.”
Raeanne Presley
Mayor
City of Branson, MO
417-334-4129
“It has been a privilege to twice serve with Rod as he led us through a productive
process to develop a strategic plan. Rod developed two great plans and enjoyed great
"buy-in" by the teams involved.”
Jack Herschend
Co-Owner
Herschend Family Entertainment Corp.
417-334-0140

2. “I have known Rod for 18 years and during that time he has always demonstrated the
highest level of professional and ethical conduct in all areas.
Rod knows broadcasting and understands the issues that broadcasters face every day.
I saw this in the great job he did with the stations he managed and owned here in
Missouri. He is a strong community service oriented broadcaster who knows how to
produce the required revenue figures without sacrificing the services that the benefit the
community. As such, he will recognize those resources and services that will provide
the best ROI for your organization.
In addition, Rod understands and appreciates the role of the state association. His
many years of service to the MBA were marked by a constant striving to make ours a
better organization. He is a great “idea” man who will energize your association.
Finally, Rod knows the legislative process. He worked directly with members of our
state General Assembly and our Congressional delegation on issues of concern to
broadcasters. He is a tireless promoter of the interest of broadcasting and an effective
voice for their issues.
Rod is the complete package. He knows broadcasting. He knows how to run a
business. He knows how to lobby.”
Don Hicks
President and Executive Director
Missouri Broadcasters Association
573-636-6693
“In my mind excellent marketing happens when two jobs are accomplished....at just
about the same time. You identify the right target audience and then separate the
"wouldn't-ever-leave-you clients" from the possible new clients. Keeping the old ones
pleased at the same time you are getting the new potential audience across the bridge
is the mark of a professional in marketing. Rod Orr bears that mark of a pro. Time and
time again I have watched him take an idea, frame it right for the plural audiences and
make it work.
He gets results - Period.”
Peter F. Herschend
Co-Founder
Herschend Family Entertainment
417-334-0142

3. “I have known Rod Orr for more than twenty years as a colleague and friend. His
knowledge of radio, media, marketing and business is both expansive and in-depth. I
also have great respect for his sincere desire to serve his clients and his community. He
is one of the rare individuals who prioritizes today’s needs, while still maintaining focus
on long-term and lasting success in whatever he pursues.”
Ann McDowell
Marketing Consultant
Former Owner of Ride The Ducks attraction in Branson, MO
417-337-4235
“For the nearly 40 years I’ve known Rod, I’ve always found him to be an honest,
focused, hard driving Broadcaster. In college, he started his own audio production
business and made money to pay his own tuition. That entrepreneur spirit has stayed
with him his entire career and would definitely help him relate to station owners. Rod is
a tremendous “idea person” and is very creative in putting new labels on old ideas
which should keep your membership engaged in your association. Because of his long
background in business and broadcasting, I don’t think you’ll find a better candidate for
this position. Please feel free to call me if you have any questions or what additional
information.”
Bill Wells,
Director of Sales
Clear Channel Des Moines
515-245-8919
“I met Rod Orr soon after I moved to Branson in 1991. He was co-owner and operator
of Branson’s radio stations and the Vacation Channel on local TV. As a former
broadcaster, I was quite favorably impressed with Rod and his operation. I noticed right
away that he is a visionary who sees the big picture and posses the ability to achieve
what he visualizes. Rod’s marketing skills are another asset he brings to the table. He
is versatile, organized and goal oriented. I highly recommend Rod Orr for any project in
his area of expertise.”
Joe Sullivan
Owner
Sullivan Shows
417-337-5454

4. "To whom it may concern: I have served with Rod Orr on various boards and civic
organizations within our community. I have come to know Rod as a highly reliable
person with great understanding of the importance of long term thinking for communities
and individuals. I have enjoyed his personality and his enthusiasm and would highly
recommend him on your team"
Dr. Rick Davis O.D.
Ozark Family Vision Center
(417) 334-7291