Useful tips and introduction to optimizing Wordpress blogging system for search engines for non-marketers.

1. SEO-up your Organization’s
Wordpress Blog
Marie Casas
Co-Founder, Pinoy Web Startup
Marketing Director, Pigmata Media

2. Getting to Know
Marie Casas
CPA and Personal Finance Consultant (www.mariecasas.com)
Investments, Insurance, Personal Finance Consultation
EVP and Marketing Director, Pigmata Media (www.pigmata.com)
PHP Web Application Development, Internet Marketing
Tech-entrepreneurship Advocate (www.pinoywebstartup.com)
Reminders

3. Getting to Know
Marie Casas
CPA and Personal Finance Consultant (www.mariecasas.com)
Investments, Insurance, Personal Finance Consultation
EVP and Marketing Director, Pigmata Media (www.pigmata.com)
PHP Web Application Development, Internet Marketing
Tech-entrepreneurship Advocate (www.pinoywebstartup.com)
Reminders
Good to
Know

4. Getting to Know
Marie Casas
CPA and Personal Finance Consultant (www.mariecasas.com)
Investments, Insurance, Personal Finance Consultation
EVP and Marketing Director, Pigmata Media (www.pigmata.com)
PHP Web Application Development, Internet Marketing
Tech-entrepreneurship Advocate (www.pinoywebstartup.com)
Reminders
Good to Important
Know Terms

5. Marketing your Blog
Why optimize for Search Engines
How do Search Engines Work?
Basic Techniques
Leveraging Tools of the Trade
Off-page SEO

6. Why Optimize for Search Engines? (SEO)

7. Why Optimize for Search Engines? (SEO)
14 million Internet Users as of Aug. 2007 (Yahoo!)

8. Why Optimize for Search Engines? (SEO)
General Public
14 million Internet Users as of Aug. 2007 (Yahoo!)

9. Why Optimize for Search Engines? (SEO)
Members
General Public
14 million Internet Users as of Aug. 2007 (Yahoo!)

10. Why Optimize for Search Engines? (SEO)
Members
Volunteers
General Public
14 million Internet Users as of Aug. 2007 (Yahoo!)

11. Why Optimize for Search Engines? (SEO)
Members
Volunteers
General Public
Alliances
14 million Internet Users as of Aug. 2007 (Yahoo!)

12. Why Optimize for Search Engines? (SEO)
Members
Volunteers
General Public
Alliances
New Media
(Blogs, Forums, Videologs, Flickr, e-Groups)
14 million Internet Users as of Aug. 2007 (Yahoo!)

13. Why Optimize for Search Engines? (SEO)
Members
Volunteers
General Public
Alliances
New Media Press
(Blogs, Forums, Videologs, Flickr, e-Groups)
14 million Internet Users as of Aug. 2007 (Yahoo!)

14. Why Optimize for Search Engines? (SEO)
Members
Volunteers
General Public
Alliances Recruitment
New Media Press
(Blogs, Forums, Videologs, Flickr, e-Groups)
14 million Internet Users as of Aug. 2007 (Yahoo!)

15. Why Optimize for Search Engines? (SEO)
Members
Volunteers Donors
General Public
Alliances Recruitment
New Media Press
(Blogs, Forums, Videologs, Flickr, e-Groups)
14 million Internet Users as of Aug. 2007 (Yahoo!)

16. Why Optimize for Search Engines? (SEO)
Members Customers
Volunteers Donors
General Public
Alliances Recruitment
New Media Press
(Blogs, Forums, Videologs, Flickr, e-Groups)
14 million Internet Users as of Aug. 2007 (Yahoo!)

17. SERP: Search Engine Results Page

18. SERP: Search Engine Results Page

19. SERP: Search Engine Results Page

20. A PageRank (PR) of 10 says your website is an
extremely relevant and useful resource.

21. A PageRank (PR) of 10 says your website is an
extremely relevant and useful resource.

22. A PageRank (PR) of 10 says your website is an
extremely relevant and useful resource.

23. Organic search
Natural search
FREE search
results
A PageRank (PR) of 10 says your website is an
extremely relevant and useful resource.

24. Organic search
Natural search
FREE search
results
A PageRank (PR) of 10 says your website is an
extremely relevant and useful resource.

25. Organic search
Natural search
FREE search
results
Adwords PPC
PAID search
results
A PageRank (PR) of 10 says your website is an
extremely relevant and useful resource.

26. Why Optimize for Search Engines? (SEO)

27. Why Optimize for Search Engines? (SEO)
“Free” source of traffic

28. Why Optimize for Search Engines? (SEO)
“Free” source of traffic
Make it easy for
anyone to find your
website, your articles

29. Why Optimize for Search Engines? (SEO)
“Free” source of traffic
Make it easy for
anyone to find your
website, your articles
Takes longer than PPC

30. Why Optimize for Search Engines? (SEO)
“Free” source of traffic
Make it easy for
anyone to find your
website, your articles
Takes longer than PPC
Relevant inbound links

31. Why Optimize for Search Engines? (SEO)
“Free” source of traffic
Make it easy for
anyone to find your
website, your articles
Takes longer than PPC
Relevant inbound links
PPC: Pay-per-click: “paid” search results

32. Why Optimize for Search Engines? (SEO)
“Free” source of traffic
Make it easy for
anyone to find your
website, your articles
Takes longer than PPC
Relevant inbound links
PPC: Pay-per-click: “paid” search results

33. Why Optimize for Search Engines? (SEO)
“Free” source of traffic
Make it easy for
anyone to find your
website, your articles
Takes longer than PPC
Relevant inbound links
PPC: Pay-per-click: “paid” search results

34. Why Optimize for Search Engines? (SEO)
“Free” source of traffic
Make it easy for
anyone to find your
website, your articles
Takes longer than PPC
Relevant inbound links
PPC: Pay-per-click: “paid” search results

35. Why Optimize for Search Engines? (SEO)
“Free” source of traffic
Make it easy for
anyone to find your
website, your articles
Takes longer than PPC
Relevant inbound links
PPC: Pay-per-click: “paid” search results

36. Why Optimize for Search Engines? (SEO)
“Free” source of traffic
Make it easy for
anyone to find your
website, your articles
Takes longer than PPC
Relevant inbound links
PPC: Pay-per-click: “paid” search results

37. How do Search Engines Work?

38. How do Search Engines Work?
Search for any keyword
or phrase in the search
box

39. How do Search Engines Work?
Search for any keyword
or phrase in the search
box
Search Engine matches
your keyword to their
dataset or archive of
HTML documents
gathered by their robot

40. How do Search Engines Work?
Search for any keyword Search Engine provides
or phrase in the search you relevant results from
box their dataset
Search Engine matches
your keyword to their
dataset or archive of
HTML documents
gathered by their robot

41. How do Search Engines Work?
Search for any keyword Search Engine provides
or phrase in the search you relevant results from
box their dataset
Search Engine matches Simple keywords can
your keyword to their return millions of results
dataset or archive of
HTML documents
gathered by their robot

42. How do Search Engines Work?
Search for any keyword Search Engine provides
or phrase in the search you relevant results from
box their dataset
Search Engine matches Simple keywords can
your keyword to their return millions of results
dataset or archive of
HTML documents
gathered by their robot
“street children” returns different, more relevant
results than street children

47. Basic Techniques

48. Basic Techniques
Make your URLs descriptive

49. Basic Techniques
Make your URLs descriptive
Use catchy and descriptive headlines for your posts

50. Basic Techniques
Make your URLs descriptive
Use catchy and descriptive headlines for your posts
Brainstorm keywords

51. Basic Techniques
Make your URLs descriptive
Use catchy and descriptive headlines for your posts
Brainstorm keywords
Write relevant articles and/or provide resources

52. Basic Techniques
Make your URLs descriptive
Use catchy and descriptive headlines for your posts
Brainstorm keywords
Write relevant articles and/or provide resources
Optimize your Images

53. Basic Techniques
Make your URLs descriptive
Use catchy and descriptive headlines for your posts
Brainstorm keywords
Write relevant articles and/or provide resources
Optimize your Images
Ask for links from your affiliate organizations

56. Make your URLs descriptive.
Maximize Permalinks

57. Make your URLs descriptive.
Maximize Permalinks

58. Make your URLs descriptive.
Maximize Permalinks
1. Click Settings

59. Make your URLs descriptive.
Maximize Permalinks
1. Click Settings

60. Make your URLs descriptive.
Maximize Permalinks

61. Make your URLs descriptive.
Maximize Permalinks
2. Click Permalinks

62. Make your URLs descriptive.
Maximize Permalinks
2. Click Permalinks

63. Make your URLs descriptive.
Maximize Permalinks
2. Click Permalinks

64. Make your URLs descriptive.
Maximize Permalinks
2. Click Permalinks

65. Make your URLs descriptive.
Maximize Permalinks

66. Make your URLs descriptive.
Maximize Permalinks

67. Make your URLs descriptive.
Maximize Permalinks
3. Select Custom Structure.
Input either /%postname%/ or
/%category%/%postname%/

68. Make your URLs descriptive.
Maximize Permalinks
3. Select Custom Structure.
Input either /%postname%/ or
/%category%/%postname%/

69. Make your URLs descriptive.
Maximize Permalinks
3. Select Custom Structure.
Input either /%postname%/ or
/%category%/%postname%/

70. Make your URLs descriptive.
Maximize Permalinks
3. Select Custom Structure.
Input either /%postname%/ or
/%category%/%postname%/

71. Make your URLs descriptive.
Maximize Permalinks
3. Select Custom Structure.
Input either /%postname%/ or
/%category%/%postname%/

72. Make your URLs descriptive.
Maximize Permalinks

73. Brainstorm Keywords

74. Brainstorm Keywords
What will visitors search in
Google or Yahoo! for?

75. Brainstorm Keywords
What will visitors search in
Google or Yahoo! for?
Your topics of expertise

76. Brainstorm Keywords
What will visitors search in
Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries

77. Brainstorm Keywords
What will visitors search in
Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members

78. Brainstorm Keywords
What will visitors search in
Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations

79. Brainstorm Keywords
What will visitors search in
Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places

80. Brainstorm Keywords
What will visitors search in
Google or Yahoo! for?
Your topics of expertise
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events

81. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
Key team members
Affiliations
Important people and places
Recent news and events

82. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members
Affiliations
Important people and places
Recent news and events

83. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members
Resort in Calatagan
Affiliations
Important people and places
Recent news and events

84. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members
Resort in Calatagan
Calatagan Batangas
Affiliations
Important people and places
Recent news and events

85. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members
Resort in Calatagan
Calatagan Batangas
Affiliations Where to stay in Calatagan
Important people and places
Recent news and events

86. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members
Resort in Calatagan
Calatagan Batangas
Affiliations Where to stay in Calatagan
Hotels Calatagan
Important people and places
Recent news and events

87. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members
Resort in Calatagan
Calatagan Batangas
Affiliations Where to stay in Calatagan
Hotels Calatagan
Important people and places resorts calatagan
Recent news and events

88. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members
Resort in Calatagan
Calatagan Batangas
Affiliations Where to stay in Calatagan
Hotels Calatagan
Important people and places resorts calatagan
“calatagan resort”
Recent news and events

89. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members
Resort in Calatagan
Calatagan Batangas
Affiliations Where to stay in Calatagan
Hotels Calatagan
Important people and places resorts calatagan
“calatagan resort”
Recent news and events beach batangas

90. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members
Resort in Calatagan
Calatagan Batangas
Affiliations Where to stay in Calatagan
Hotels Calatagan
Important people and places resorts calatagan
“calatagan resort”
Recent news and events beach batangas
team building venue calatagan

91. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members
Resort in Calatagan
Calatagan Batangas
Affiliations Where to stay in Calatagan
Hotels Calatagan
Important people and places resorts calatagan
“calatagan resort”
Recent news and events beach batangas
team building venue calatagan
“team building” venue batangas

92. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members
Resort in Calatagan
Calatagan Batangas
Affiliations Where to stay in Calatagan
Hotels Calatagan
Important people and places resorts calatagan
“calatagan resort”
Recent news and events beach batangas
team building venue calatagan
“team building” venue batangas
“scuba diving” philippines

93. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members
Resort in Calatagan
Calatagan Batangas
Affiliations Where to stay in Calatagan
Hotels Calatagan
Important people and places resorts calatagan
“calatagan resort”
Recent news and events beach batangas
team building venue calatagan
“team building” venue batangas
“scuba diving” philippines
scuba diving batangas

94. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members
Resort in Calatagan
Calatagan Batangas
Affiliations Where to stay in Calatagan
Hotels Calatagan
Important people and places resorts calatagan
“calatagan resort”
Recent news and events beach batangas
team building venue calatagan
“team building” venue batangas
“scuba diving” philippines
scuba diving batangas
scuba diving calatagan

95. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members For the Cause:
Resort in Calatagan
Calatagan Batangas
Affiliations Where to stay in Calatagan
Hotels Calatagan
Important people and places resorts calatagan
“calatagan resort”
Recent news and events beach batangas
team building venue calatagan
“team building” venue batangas
“scuba diving” philippines
scuba diving batangas
scuba diving calatagan

96. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members For the Cause:
Resort in Calatagan
Philippines ocean
Calatagan Batangas
Affiliations Where to stay in Calatagan
Hotels Calatagan
Important people and places resorts calatagan
“calatagan resort”
Recent news and events beach batangas
team building venue calatagan
“team building” venue batangas
“scuba diving” philippines
scuba diving batangas
scuba diving calatagan

97. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members For the Cause:
Resort in Calatagan
Philippines ocean
Calatagan Batangas
Affiliations Where to stay in Calatagan
ocean protection
Hotels Calatagan
Important people and places resorts calatagan
“calatagan resort”
Recent news and events beach batangas
team building venue calatagan
“team building” venue batangas
“scuba diving” philippines
scuba diving batangas
scuba diving calatagan

98. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members For the Cause:
Resort in Calatagan
Philippines ocean
Calatagan Batangas
Affiliations Where to stay in Calatagan
ocean protection
“protection of the sea”
Hotels Calatagan
Important people and places resorts calatagan
“calatagan resort”
Recent news and events beach batangas
team building venue calatagan
“team building” venue batangas
“scuba diving” philippines
scuba diving batangas
scuba diving calatagan

99. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members For the Cause:
Resort in Calatagan
Philippines ocean
Calatagan Batangas
Affiliations Where to stay in Calatagan
ocean protection
“protection of the sea”
Hotels Calatagan
Marine biology philippines
Important people and places resorts calatagan
“calatagan resort”
Recent news and events beach batangas
team building venue calatagan
“team building” venue batangas
“scuba diving” philippines
scuba diving batangas
scuba diving calatagan

100. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members For the Cause:
Resort in Calatagan
Philippines ocean
Calatagan Batangas
Affiliations Where to stay in Calatagan
ocean protection
“protection of the sea”
Hotels Calatagan
Marine biology philippines
Important people and places resorts calatagan
volunteer capoceans
“calatagan resort”
Recent news and events beach batangas
team building venue calatagan
“team building” venue batangas
“scuba diving” philippines
scuba diving batangas
scuba diving calatagan

101. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members For the Cause:
Resort in Calatagan
Philippines ocean
Calatagan Batangas
Affiliations Where to stay in Calatagan
ocean protection
“protection of the sea”
Hotels Calatagan
Marine biology philippines
Important people and places resorts calatagan
volunteer capoceans
“calatagan resort”
oceanogrpahy philippines
Recent news and events beach batangas
team building venue calatagan
“team building” venue batangas
“scuba diving” philippines
scuba diving batangas
scuba diving calatagan

102. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members For the Cause:
Resort in Calatagan
Philippines ocean
Calatagan Batangas
Affiliations Where to stay in Calatagan
ocean protection
“protection of the sea”
Hotels Calatagan
Marine biology philippines
Important people and places resorts calatagan
volunteer capoceans
“calatagan resort”
oceanogrpahy philippines
Recent news and events beach batangas
oceanography philippines
team building venue calatagan
“team building” venue batangas
“scuba diving” philippines
scuba diving batangas
scuba diving calatagan

103. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members For the Cause:
Resort in Calatagan
Philippines ocean
Calatagan Batangas
Affiliations Where to stay in Calatagan
ocean protection
“protection of the sea”
Hotels Calatagan
Marine biology philippines
Important people and places resorts calatagan
volunteer capoceans
“calatagan resort”
oceanogrpahy philippines
Recent news and events beach batangas
oceanography philippines
team building venue calatagan
“ocean law”
“team building” venue batangas
“scuba diving” philippines
scuba diving batangas
scuba diving calatagan

104. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members For the Cause:
Resort in Calatagan
Philippines ocean
Calatagan Batangas
Affiliations Where to stay in Calatagan
ocean protection
“protection of the sea”
Hotels Calatagan
Marine biology philippines
Important people and places resorts calatagan
volunteer capoceans
“calatagan resort”
oceanogrpahy philippines
Recent news and events beach batangas
oceanography philippines
team building venue calatagan
“ocean law”
“team building” venue batangas
marine conservation
“scuba diving” philippines
scuba diving batangas
scuba diving calatagan

105. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members For the Cause:
Resort in Calatagan
Philippines ocean
Calatagan Batangas
Affiliations Where to stay in Calatagan
ocean protection
“protection of the sea”
Hotels Calatagan
Marine biology philippines
Important people and places resorts calatagan
volunteer capoceans
“calatagan resort”
oceanogrpahy philippines
Recent news and events beach batangas
oceanography philippines
team building venue calatagan
“ocean law”
“team building” venue batangas
marine conservation
“scuba diving” philippines
“marine conservation”
scuba diving batangas
scuba diving calatagan

106. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members For the Cause:
Resort in Calatagan
Philippines ocean
Calatagan Batangas
Affiliations Where to stay in Calatagan
ocean protection
“protection of the sea”
Hotels Calatagan
Marine biology philippines
Important people and places resorts calatagan
volunteer capoceans
“calatagan resort”
oceanogrpahy philippines
Recent news and events beach batangas
oceanography philippines
team building venue calatagan
“ocean law”
“team building” venue batangas
marine conservation
“scuba diving” philippines
“marine conservation”
scuba diving batangas
“marine conservation” resources
scuba diving calatagan

107. Brainstorm Keywords
CAPOceans “Conserve and Protect Oceans” Foundation
Example
What will visitors search in The Conserve and Protect Oceans Foundation (CAPOceans)
Google or Yahoo! for? website, intended to encourage patronage of its Calatagan resort,
enables prospective visitors to reserve or to inquire, provides
volunteers important activities and information, and entices
Your topics of expertise sponsors to contribute, and serves as a repository of core
documentation of the NGO.
Your cause or beneficiaries
For the Resort (Fundraising):
Key team members For the Cause:
Resort in Calatagan
Philippines ocean
Calatagan Batangas
Affiliations Where to stay in Calatagan
ocean protection
“protection of the sea”
Hotels Calatagan
Marine biology philippines
Important people and places resorts calatagan
volunteer capoceans
“calatagan resort”
oceanogrpahy philippines
Recent news and events beach batangas
oceanography philippines
team building venue calatagan
“ocean law”
“team building” venue batangas
marine conservation
“scuba diving” philippines
“marine conservation”
scuba diving batangas
“marine conservation” resources
scuba diving calatagan
“sustainable development”

108. Write relevant articles & resources

109. Write relevant articles & resources
Testimonials

110. Write relevant articles & resources
Testimonials
Case Studies

111. Write relevant articles & resources
Testimonials
Case Studies
White papers

112. Write relevant articles & resources
Testimonials
Case Studies
White papers
Summary of research papers

113. Write relevant articles & resources
Testimonials
Case Studies
White papers
Summary of research papers
Sharing of experience by experts,
volunteers, donors

114. Write relevant articles & resources
Testimonials
Case Studies
White papers
Summary of research papers
Sharing of experience by experts,
volunteers, donors
Messages from President

115. Write relevant articles & resources
Testimonials
Case Studies
White papers
Summary of research papers
Sharing of experience by experts,
volunteers, donors
Messages from President
Articles on “What can I do about
<your_cause>?”

116. Write relevant articles & resources
Testimonials
Case Studies
White papers
Summary of research papers
Sharing of experience by experts,
volunteers, donors
Messages from President
Articles on “What can I do about
<your_cause>?”
Tips on your topic

117. Write relevant articles & resources
CAPOceans can publish:
Testimonials
Testimonials from visitors
Case Studies
Testimonials from volunteers
White papers
Scuba diving tips for beginners
Summary of research papers Photos from visitors and events
Sharing of experience by experts, “What to do on a beach vacation”
volunteers, donors
ocean or marine protection statistics and
surveys
Messages from President
Considerations in choosing team building
Articles on “What can I do about venue
<your_cause>?”
“How to get to Calatagan”
Tips on your topic Upload video clips or an expert interview on
Youtube

118. Highlight Important Terms

119. Highlight Important Terms

120. Highlight Important Terms
<h1>Blog Title</h1>

121. Highlight Important Terms
<h1>Blog Title</h1>
<h2>Article Title</h2>

122. Highlight Important Terms
<h1>Blog Title</h1>
<h2>Article Title</h2>
<h3>Important Sub-topic</h3>

123. Highlight Important Terms
<h1>Blog Title</h1>
<h2>Article Title</h2>
<h3>Important Sub-topic</h3>
<strong>Important Terms</strong>

124. Highlight Important Terms
<h1>Blog Title</h1>
<h2>Article Title</h2>
<h3>Important Sub-topic</h3>
<strong>Important Terms</strong>
<em>Important Terms</em>

125. Describe your images
Always use alt and title: <img src=”image.jpg”
alt=”image description” and title=”image caption”>

126. Describe your images
Always use alt and title: <img src=”image.jpg”
alt=”image description” and title=”image caption”>

127. Describe your images
Always use alt and title: <img src=”image.jpg”
alt=”image description” and title=”image caption”>

128. Describe your images
Always use alt and title: <img src=”image.jpg”
alt=”image description” and title=”image caption”>

129. Ask for links from affiliate organizations

130. Ask for links from affiliate organizations
To your Blog/Articles/White Papers/Resources
Dear Ms. Joni Lawrence, [real name]
I'm Isaac from CAPOceans Foundation (http://www.capoceans.org).
I’m an avid visitor of your marine biology website, especially the
“Marine Conservation” articles and forum. Our group has an article
your readers might also find meaningful. It's quot;Marine Conservation for
Beach Enthusiastsquot; on our Conserve and Protect Oceans website.
It’s an easy-to-understand introduction to marine conservation for the
ordinary beach-goer, including tips and do’s and don’ts. The page is
located at http://www.capoceans.org/marine-conservation-for-
beach-lovers/ [exact URL of your article].
I thought a good place on your site to link from would be on your
quot;linksquot; page, here: http://marinebio.org/Oceans/Conservation/
[exact URL that you hope the site will link from].
I hope you find our article appropriate and useful.
Thanks!
Isaac Newton
VP-Marketing, Conserve and Protect Oceans Foundation
[full name, title,
official email address, e.g. newton@capoceans.org]

131. Ask for links from affiliate organizations
To your Blog/Articles/White Papers/Resources
Dear Ms. Joni Lawrence, [real name] Who?
I'm Isaac from CAPOceans Foundation (http://www.capoceans.org).
I’m an avid visitor of your marine biology website, especially the
“Marine Conservation” articles and forum. Our group has an article
your readers might also find meaningful. It's quot;Marine Conservation for
Beach Enthusiastsquot; on our Conserve and Protect Oceans website.
It’s an easy-to-understand introduction to marine conservation for the
ordinary beach-goer, including tips and do’s and don’ts. The page is
located at http://www.capoceans.org/marine-conservation-for-
beach-lovers/ [exact URL of your article].
I thought a good place on your site to link from would be on your
quot;linksquot; page, here: http://marinebio.org/Oceans/Conservation/
[exact URL that you hope the site will link from].
I hope you find our article appropriate and useful.
Thanks!
Isaac Newton
VP-Marketing, Conserve and Protect Oceans Foundation
[full name, title,
official email address, e.g. newton@capoceans.org]

132. Ask for links from affiliate organizations
To your Blog/Articles/White Papers/Resources
Dear Ms. Joni Lawrence, [real name] Who?
I'm Isaac from CAPOceans Foundation (http://www.capoceans.org).
I’m an avid visitor of your marine biology website, especially the
“Marine Conservation” articles and forum. Our group has an article What?
your readers might also find meaningful. It's quot;Marine Conservation for
Beach Enthusiastsquot; on our Conserve and Protect Oceans website.
It’s an easy-to-understand introduction to marine conservation for the
ordinary beach-goer, including tips and do’s and don’ts. The page is
located at http://www.capoceans.org/marine-conservation-for-
beach-lovers/ [exact URL of your article].
I thought a good place on your site to link from would be on your
quot;linksquot; page, here: http://marinebio.org/Oceans/Conservation/
[exact URL that you hope the site will link from].
I hope you find our article appropriate and useful.
Thanks!
Isaac Newton
VP-Marketing, Conserve and Protect Oceans Foundation
[full name, title,
official email address, e.g. newton@capoceans.org]

133. Ask for links from affiliate organizations
To your Blog/Articles/White Papers/Resources
Dear Ms. Joni Lawrence, [real name] Who?
I'm Isaac from CAPOceans Foundation (http://www.capoceans.org).
I’m an avid visitor of your marine biology website, especially the
“Marine Conservation” articles and forum. Our group has an article What?
your readers might also find meaningful. It's quot;Marine Conservation for
Beach Enthusiastsquot; on our Conserve and Protect Oceans website.
It’s an easy-to-understand introduction to marine conservation for the
ordinary beach-goer, including tips and do’s and don’ts. The page is Where?
located at http://www.capoceans.org/marine-conservation-for-
beach-lovers/ [exact URL of your article].
I thought a good place on your site to link from would be on your
quot;linksquot; page, here: http://marinebio.org/Oceans/Conservation/
[exact URL that you hope the site will link from].
I hope you find our article appropriate and useful.
Thanks!
Isaac Newton
VP-Marketing, Conserve and Protect Oceans Foundation
[full name, title,
official email address, e.g. newton@capoceans.org]

134. Ask for links from affiliate organizations
To your Blog/Articles/White Papers/Resources
Dear Ms. Joni Lawrence, [real name] Who?
I'm Isaac from CAPOceans Foundation (http://www.capoceans.org).
I’m an avid visitor of your marine biology website, especially the
“Marine Conservation” articles and forum. Our group has an article What?
your readers might also find meaningful. It's quot;Marine Conservation for
Beach Enthusiastsquot; on our Conserve and Protect Oceans website.
It’s an easy-to-understand introduction to marine conservation for the
ordinary beach-goer, including tips and do’s and don’ts. The page is Where?
located at http://www.capoceans.org/marine-conservation-for-
beach-lovers/ [exact URL of your article].
I thought a good place on your site to link from would be on your When?
quot;linksquot; page, here: http://marinebio.org/Oceans/Conservation/
[exact URL that you hope the site will link from].
I hope you find our article appropriate and useful.
Thanks!
Isaac Newton
VP-Marketing, Conserve and Protect Oceans Foundation
[full name, title,
official email address, e.g. newton@capoceans.org]

135. Ask for links from affiliate organizations
To your Blog/Articles/White Papers/Resources
Dear Ms. Joni Lawrence, [real name] Who?
I'm Isaac from CAPOceans Foundation (http://www.capoceans.org).
I’m an avid visitor of your marine biology website, especially the
“Marine Conservation” articles and forum. Our group has an article What?
your readers might also find meaningful. It's quot;Marine Conservation for
Beach Enthusiastsquot; on our Conserve and Protect Oceans website.
It’s an easy-to-understand introduction to marine conservation for the
ordinary beach-goer, including tips and do’s and don’ts. The page is Where?
located at http://www.capoceans.org/marine-conservation-for-
beach-lovers/ [exact URL of your article].
I thought a good place on your site to link from would be on your When?
quot;linksquot; page, here: http://marinebio.org/Oceans/Conservation/
[exact URL that you hope the site will link from].
I hope you find our article appropriate and useful. Why?
Thanks!
Isaac Newton
VP-Marketing, Conserve and Protect Oceans Foundation
[full name, title,
official email address, e.g. newton@capoceans.org]

136. More Tips and Techniques

137. More Tips and Techniques
Build a Resources page that can also be useful for others

138. More Tips and Techniques
Build a Resources page that can also be useful for others
Link to related articles on your website

139. More Tips and Techniques
Build a Resources page that can also be useful for others
Link to related articles on your website
Encourage comments from your site visitors
Reply to their comments and questions!

140. More Tips and Techniques
Build a Resources page that can also be useful for others
Link to related articles on your website
Encourage comments from your site visitors
Reply to their comments and questions!
Encourage them to subscribe to your blog’s RSS feed

141. More Tips and Techniques
Build a Resources page that can also be useful for others
Link to related articles on your website
Encourage comments from your site visitors
Reply to their comments and questions!
Encourage them to subscribe to your blog’s RSS feed
Link to and comment on other blog articles and websites
Technorati search (http://www.technorati.com)
Google Blog Search (http://blogsearch.google.com)
Google Alerts (http://www.google.com/alerts)

142. More Tips and Techniques
Build a Resources page that can also be useful for others
Link to related articles on your website
Encourage comments from your site visitors
Reply to their comments and questions!
Encourage them to subscribe to your blog’s RSS feed
Link to and comment on other blog articles and websites
Technorati search (http://www.technorati.com)
Google Blog Search (http://blogsearch.google.com)
Google Alerts (http://www.google.com/alerts)
RSS: Rich Site Summary - allows users to
subscribe to new articles via email or RSS reader

143. Submit to Social Bookmarking Websites
www.socialmarker.com

144. Submit to Social Bookmarking Websites
www.socialmarker.com

145. Submit to Social Bookmarking Websites
www.socialmarker.com
Spread the word via microblogging
www.ping.fm

146. Submit to Social Bookmarking Websites
www.socialmarker.com
Spread the word via microblogging
www.ping.fm

147. Recommended Plugins
Wordpress Plugins are free add-ons that greatly
extend your blog’s capabilities. FTP required.

148. Recommended Plugins
Enable Wordpress to auto-generate a Sitemap
http://www.arnebrachhold.de/redir/sitemap-home/
Wordpress Plugins are free add-ons that greatly
extend your blog’s capabilities. FTP required.

149. Recommended Plugins
Enable Wordpress to auto-generate a Sitemap
http://www.arnebrachhold.de/redir/sitemap-home/
Take care of visitors by redirecting them from old or dead links
http://urbangiraffe.com/plugins/redirection/
Wordpress Plugins are free add-ons that greatly
extend your blog’s capabilities. FTP required.

150. Recommended Plugins
Enable Wordpress to auto-generate a Sitemap
http://www.arnebrachhold.de/redir/sitemap-home/
Take care of visitors by redirecting them from old or dead links
http://urbangiraffe.com/plugins/redirection/
Remove stop words like “the” “or” “and” from your URL
http://wordpress.org/extend/plugins/seo-slugs/
Wordpress Plugins are free add-ons that greatly
extend your blog’s capabilities. FTP required.

151. Recommended Plugins
Enable Wordpress to auto-generate a Sitemap
http://www.arnebrachhold.de/redir/sitemap-home/
Take care of visitors by redirecting them from old or dead links
http://urbangiraffe.com/plugins/redirection/
Remove stop words like “the” “or” “and” from your URL
http://wordpress.org/extend/plugins/seo-slugs/
Customize the article description, title, and keywords
http://urbangiraffe.com/plugins/headspace2/
Wordpress Plugins are free add-ons that greatly
extend your blog’s capabilities. FTP required.

152. Recommended Plugins
Enable Wordpress to auto-generate a Sitemap
http://www.arnebrachhold.de/redir/sitemap-home/
Take care of visitors by redirecting them from old or dead links
http://urbangiraffe.com/plugins/redirection/
Remove stop words like “the” “or” “and” from your URL
http://wordpress.org/extend/plugins/seo-slugs/
Customize the article description, title, and keywords
http://urbangiraffe.com/plugins/headspace2/
Always describe images properly in the code
http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images
Wordpress Plugins are free add-ons that greatly
extend your blog’s capabilities. FTP required.

153. Recommended Plugins
How do people find your site?
Inside Google Analytics > View Reports > Traffic Sources

154. Recommended Plugins
Monitor site usage with Google Analytics
http://www.semiologic.com/software/marketing/google-analytics/
How do people find your site?
Inside Google Analytics > View Reports > Traffic Sources

155. Recommended Plugins
Monitor site usage with Google Analytics
http://www.semiologic.com/software/marketing/google-analytics/
Allow those who comment to Subscribe to Comments
http://txfx.net/code/wordpress/subscribe-to-comments/
How do people find your site?
Inside Google Analytics > View Reports > Traffic Sources

156. Recommended Plugins
Monitor site usage with Google Analytics
http://www.semiologic.com/software/marketing/google-analytics/
Allow those who comment to Subscribe to Comments
http://txfx.net/code/wordpress/subscribe-to-comments/
Create an RSS feed that visitors can subscribe to. They’ll receive free updates via
RSS reader or email
http://www.google.com/support/feedburner/bin/answer.py?
answer=78483&topic=13252
How do people find your site?
Inside Google Analytics > View Reports > Traffic Sources

157. Recommended Plugins
Monitor site usage with Google Analytics
http://www.semiologic.com/software/marketing/google-analytics/
Allow those who comment to Subscribe to Comments
http://txfx.net/code/wordpress/subscribe-to-comments/
Create an RSS feed that visitors can subscribe to. They’ll receive free updates via
RSS reader or email
http://www.google.com/support/feedburner/bin/answer.py?
answer=78483&topic=13252
Speed up loading of Wordpress for search engines
http://wordpress.org/extend/plugins/wp-super-cache/
How do people find your site?
Inside Google Analytics > View Reports > Traffic Sources

158. Recommended Plugins
Monitor site usage with Google Analytics
http://www.semiologic.com/software/marketing/google-analytics/
Allow those who comment to Subscribe to Comments
http://txfx.net/code/wordpress/subscribe-to-comments/
Create an RSS feed that visitors can subscribe to. They’ll receive free updates via
RSS reader or email
http://www.google.com/support/feedburner/bin/answer.py?
answer=78483&topic=13252
Speed up loading of Wordpress for search engines
http://wordpress.org/extend/plugins/wp-super-cache/
Highlight important links versus not-so-important ones
http://yoast.com/wordpress/meta-robots-wordpress-plugin/
How do people find your site?
Inside Google Analytics > View Reports > Traffic Sources

159. Questions?

160. Access this Presentation
http://www.pigmata.com/seo-for-nonprofits/