Social Media Marketing

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Social Media Marketing

  1. 1. Social Media Marketing Chelsea Bevins (Image Source: www.dotspiders.com)
  2. 2. What is Social Media Marketing? “Gaining website traffic or attention through social media sites” (Mashable, 2014) (Image Source: /www.smcphoenix.com) Social media marketing. (2014) Mashable. Retrieved from http://mashable.com/category/social-media-marketing/.
  3. 3. Establish your Goals Guide to using social media for marketing. (2014). Word Stream. Retrieved from http://www.wordstream.com/social-media-marketing. 1. Website Traffic 2. Conversions 3. Brand Awareness 4. Creating a brand identity 5. Communication with target
  4. 4. Know your Platform (Image Source: google images)
  5. 5. Tips: Brainstorm content Blog Create valuable content Link to outside articles Have a consistent image Measure success with analytics (Image Source: /www.mondaysunday.eu) Guide to using social media for marketing. (2014). Word Stream. Retrieved from http://www.wordstream.com/social-media-marketing.
  6. 6. 2014 Trends (Image Source: www.greenbook.org) Tracy, A. (2014). The 3 biggest social-media trends of 2014. Inc. Retrieved from http://www.inc.com/abigail-tracy/what-can-we-expect-from-marketers-on-social-media.html Purposeful Marketing Data-Based Marketing Timely & Relevant ContentTRENDS
  7. 7. References Guide to using social media for marketing. (2014). Word Stream. Retrieved from http://www.wordstream.com/social- media-marketing. Social media marketing. (2014) Mashable. Retrieved from http://mashable.com/category/social-media-marketing/. Tracy, A. (2014). The 3 biggest social-media trends of 2014. Inc. Retrieved from http://www.inc.com/abigail- tracy/what-can-we-expect-from-marketers-on-social- media.html

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