This document summarizes a study on college students' preferences and perceptions around organic versus conventional foods. A survey found that 70% of students would buy organic if it was more affordable, and 85% believe organic foods are healthier. However, only 10% report currently buying organic regularly. While conventional foods are cheaper, changing small spending habits like reducing eating out or coffee purchases could help offset the cost difference of organic foods. The document argues that organic has a clear health advantage and that education on health benefits could help more students adopt organic options even with a limited budget.

1. COLLEGE STUDENTS!!!!
THE MATCH OF THE CENTURY!!!
ORGANIC VS. CONVENTIONAL
THE BATTLE OVER YOUR HEALTH AND YOU’RE WALLET.
BY CAROLYN ALLEN AND MATTHEW MASON

2. WHATS THE BEEF?
THE BATTLE OF EATING HEALTHY BUT IS THE COST OF ORGANIC
HAS COME TO THE FOREFRONT TOO MUCH TO OVERCOME THE
OF STUDENTS EVERYWHERE BARGAIN OF CONVENTIONAL?
ACCORDING TO OUR OWN MANY COLLEGE STUDENTS
SURVEY 70% OF COLLEGE WOULD LIKE TO BUY
STUDENTS WOULD BUY ORGANIC FOODS, BUT THEY
ORGANIC IF THEY HAD MORE BELIEVE THE COST IS TOO
MONEY. HIGH.

3. THE STATS
ARE STUDENTS BUYING DO STUDENTS KNOW THE
ORGANIC? ADVANTAGES ?
IT’S A TOSS UP: WITH 10% GENERALLY THEY SEEM TO
SAYING YES AND 20% KNOW, 85% OF STUDENTS
SAYING NO. BUT THE KEY SURVEYED SAID THEY THINK
CATEOGORY IS “SOMETIMES” ORGANIC FOODS ARE
WITH 70%. CAN THESE BETTER FOR YOU.
STUDENTS BE CONVINCED
TO GO ALL ORGANIC?

4. DO STUDENTS CARE ABOUT THIS
FIGHT?
ON A SCALE OF 1 TO 5 HOW STUDENTS CARE ABOUT
MUCH DO ORGANICS?
• 65% OF STUDENTS WILL FURTHER EDUCATION
SCORED A 3 OR ABOVE. ABOUT THE HEALTH
THESE STUDENTS KNOW BENEFITS HELP REACH THE
ABOUT THE BENEFITS. OTHER 45%?

5. Fight Breakdown
ORGANIC ADVANTAGES CONVENTIONAL ADVANTAGES
• HEALTH • PRICE
• ORGANIC CROPS CONTAIN • CONVENTIONAL PRICES
HIGHER LEVELS OF ARE KNOWN TO BE
NUTRIENTS AND LOWER CHEAPER, BUT HOW
LEVELS OF NITRATES MUCH OF A FACTOR WILL
(WASHINGTON, 2001) THIS BE IN THE FIGHT?

6. The Price Advantage:
Not as Big as You Think
Earth Fare Supermarket Organic Prices Publix Conventional Prices
• Eggs-$3.98 • Eggs-$1.99
• Milk-$5.48 • Milk-$3.55
• Red Apples-$2.69 • Apples-$1.49
• Lb. chicken breast-$8.99 • Lb. chicken breast-$4.49
• Lb. ground beef-$5.49 • Lb. ground beef-$4.49
• Lb. pork chops-$6.49 • Lb. pork chops-$4.99
• Wheat bread-$4.00 • Wheat Bread-$2.59
• Spaghetti-$2.99 • Spaghetti Sauce-$2.59
• Spaghetti sauce-$2.98 • Spaghetti-$.89
• Cheese-$3.18 • Cheese-$2.00
• Frozen veggies-$3.59 • Frozen veggies-$1.59
• Peanut butter-$3.99 • Peanut butter-$3.29
• Jelly-$3.99 • Jelly-$1.89
• Organic cheerios-$2.99 • Cheerios-$3.59
• Ketchup-$1.98 • Ketchup-$1.39
Organic Conventional

7. The Price Totals
Earth Fare Organic Price Total Publix Conventional Price Total
$62.81 $40.82
Difference
Organic $21.99 Conventional

8. IS $21.99 THAT BIG OF AN
ADVANTAGE?
WE ARGUE THAT WITH A FEW BUDGET, YOU COULD
MINOR CHANGES TO YOUR “GOING COMFORTABLEY AFFORD
OUT” ORGANICS
THINGS TO CHANGE:
• WHEN YOU BREAK IT
• HOW MANY CLUBS HAVE
DOWN, NOT SPENDING 20
YOU PAID $10 OR $20 TO DOLLARS IS EASIER THEN
GET INTO? IT SOUNDS.
• HOW MANY TIMES DO YOU • YOU JUST NEED TO PUT IN
STOP AT STARBUCKS A THE EFFORT TO LIVE A
WEEK? HEATHIER LIFE
SMALL CHANGE BETTER LIFE

9. WE HAVE A WINNER!!!!!
WITH A CLEAR ADVANTAGE IN THE CONVENTIONAL THINKS IT CAN
HEALTH DEPARTMENT COME BACK WITH ITS APPARENT
ADVANTAGE IN PRICE
ORGANIC COMES OUT THAT’S WHEN ORGANIC
STRONG IN THE EARLY COMES WITH ITS SECRET
ROUNDS. WEAPON: THE BUDGET
AND!!!!
ORGANIC KO’S CONVENTIONAL

10. BY CAROLYN ALLEN AND MATTHEW
MASON
REFERENCES REFERENCES
Lawrence, Megan. (2009). College students’ Washington, Virginia. (2001). Nutritional
perceptions and information sources quality of organic versus conventional fruits,
regarding organic and genetically modified vegetables, and grains. Journal of
food industries (Master’s thesis). Retrieved Alternative and Complementary
from ProQuest Dissertations and Theses Medicine, 7, 161-173.
Database. (UMI 1469203).
Levi, A., Chan, K., Pence, D. (2006). Real
men do not read labels: The effects of
masculinity and involvement on college
students’ food decisions. Journal of
American College Health, 55, 91-98.