Google is making changes to organic search results that may negatively impact some websites. These changes include adding more direct answers and flight booking information to search results, reducing the number of organic listings on the first page to two or three, and experimenting with new search result layouts. Content scraping and duplicate content are outperforming original content in Google searches. To improve organic rankings, SEOs need to focus on creating high-quality, unique content and building links from a variety of sources like blogs, social media, and forums.