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Software + Services   Mark Bloodworth, Architect, Microsoft
                         Marc Holmes, Architect, Microsoft
In The Beginning
“…it would be shortsighted to focus only on shifting IT services away from on-
premises implementations. Instead, the ability to choose how an IT service is
delivered from on-premises data centers to private clouds, off-premises utilities
or even the public cloud is most critical.”
Gartner Cloud Computing Report Series, June 2008



      “This (cloud computing) is a new way, but it’s not going to replace the existing –
      on-premise software is not going to go away.”
      Paul Slakey, Google, May 2008



“One of the key challenges for corporate IT departments, in fact, lies in making
the right decisions about what to hold onto and what to let go”
Nicholas Carr, The Big Switch
Hot topics for Software plus Services
Applications
Infrastructure
Performance
Software Development
Business
Social
Business




                        Architecture




                           Social




The pressures on architecture
Architecture is growing
Scope started small
And got bigger
And bigger
And now we need to reach the whole web
If we get this wrong
Considering the zeitgeist
User Experience matters
New devices are emerging
One size does not fit all
Where should processing be done?
• Audiences             • Form Factor
        UX
                   • Domain
                                 Devices   • Capability
                                           • Multi-user




                                           •   Scale
                                           •   Scope
                                   Size    •   Importance
             •   Desktop
             •   Datacentre                •   Integration
   Process   •   Cloud
             •   Hybrid




A picture to help remember
In search of the “Goldilocks Architecture”
Client

                   Presentation

                   Application

                  Infrastructure

                   Foundation

An Architectural model
Client

   Presentation

    Application

   Infrastructure

    Foundation




Foundation
Foundation
        Physical              Virtual
 Dedicated   Shared   HPC   Dedicated   Shared




Foundation model
Client

    Presentation

    Application

   Infrastructure

    Foundation




Infrastructure
Infrastructure

         Self          Vendor

Infrastructure model
Client

   Presentation

    Application

   Infrastructure

    Foundation




Application
Client

    Presentation

    Application

   Infrastructure

    Foundation




Application Services
Application

             Rules                      Processes                                  Schema

                              Application Services

 Identity and Access            Messaging                        Storage                        Workflow

                                                                                                               High
 Directory    RBAC   Claims    Service Bus   P2P   Traditional    Relational   Unstructured   Event Based
                                                                                                            Throughput




Application model
Client

   Presentation

    Application

   Infrastructure

    Foundation




Presentation
Presentation
           Web                                                API
  Static   Dynamic   Rich   Streaming   ATOM Pub   VoiceXML   SIP   SOAP   REST   RSS




Presentation model
Client

    Presentation

     Application

    Infrastructure

     Foundation




Client
Client
  Browser               Desktop                           Mobile                   Embedded




 HTML   RIA   Native   Office   IM   Gadget   Web   RIA    Native   SMS   Speech   Device   Console




Client model
Client


    Browser                  Desktop                            Mobile                   Embedded
                                           Presentation


                   Web                                                     Programmatic
                                            Application


          Rules                          Processes                                      Schema
                                         Application Services


     Identity                Messaging                          Workflow                   Storage
                                           Infrastructure


                    Self                                                     Vendor
                                            Foundation


                  Physical                                                    Virtual




An Architectural Model Redux
Client


       Logins             Desktop
      Browser(database) for              Workflow for Mobile             Embedded
                                                                    Database for storing
            posting and                     comment                     posts, tags,
                                         Presentation

            comments                     moderation                   comments, etc.
                   Web                                         Programmatic
                                           Application

  Web Browser (HTML
            Rules             Native Desktop App
                                      Processes                             Schema
   + CSS) for reading             for posting
                                        Application Services


   Static, published web
       Identity             MessagingAPI for posting,
                               REST                Workflow                    Storage
            pages               RSS for syndication
                                         Infrastructure

         Business Logic
                    Self           Domain model                  Vendor
                                           Foundation


                 Physical                                         Virtual
                Vendor hosting on
                shared, virtualised
                    hardware



Building a fictitious blog engine
Principles to support the model
Experiences should span devices
Federations of loosely coupled co-operating systems
and loosely coupled compositions
Infrastructure and solutions should extend from server
to cloud
Practical stuff to do
The Right Team
Communicate
The Right Technologies
Windows Azure
Azure Services Platform
                  ™




Windows Azure – an overview
Your Applications




Inside Windows Azure
Supporting technologies
Client


    Browser                  Desktop                            Mobile                   Embedded
                                           Presentation


                   Web                                                     Programmatic
                                            Application


          Rules                          Processes                                      Schema
                                         Application Services


     Identity                Messaging                          Workflow                   Storage
                                           Infrastructure


                    Self                                                     Vendor
                                            Foundation


                  Physical                                                    Virtual




Back to the Architectural Model
Identify emerging Software + Services patterns
Software plus Services




Documenting and communicating patterns
:acts_as_software_plus_services
• Cloud computing is becoming real

• Software plus Services is about choice

• Software plus Services is about the right architecture




What does Software + Services mean to me?
The End
http://remark.wordpress.com/
   http://www.marcmywords.org/

   http://www.microsoftpdc.com/
   http://www.microsoft.com/azure/default




Thank you

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OreDev 2008: Software + Services

  • 1. Software + Services Mark Bloodworth, Architect, Microsoft Marc Holmes, Architect, Microsoft
  • 3. “…it would be shortsighted to focus only on shifting IT services away from on- premises implementations. Instead, the ability to choose how an IT service is delivered from on-premises data centers to private clouds, off-premises utilities or even the public cloud is most critical.” Gartner Cloud Computing Report Series, June 2008 “This (cloud computing) is a new way, but it’s not going to replace the existing – on-premise software is not going to go away.” Paul Slakey, Google, May 2008 “One of the key challenges for corporate IT departments, in fact, lies in making the right decisions about what to hold onto and what to let go” Nicholas Carr, The Big Switch
  • 4. Hot topics for Software plus Services
  • 11. Business Architecture Social The pressures on architecture
  • 16. And now we need to reach the whole web
  • 17. If we get this wrong
  • 20. New devices are emerging
  • 21. One size does not fit all
  • 23. • Audiences • Form Factor UX • Domain Devices • Capability • Multi-user • Scale • Scope Size • Importance • Desktop • Datacentre • Integration Process • Cloud • Hybrid A picture to help remember
  • 24. In search of the “Goldilocks Architecture”
  • 25. Client Presentation Application Infrastructure Foundation An Architectural model
  • 26. Client Presentation Application Infrastructure Foundation Foundation
  • 27. Foundation Physical Virtual Dedicated Shared HPC Dedicated Shared Foundation model
  • 28. Client Presentation Application Infrastructure Foundation Infrastructure
  • 29. Infrastructure Self Vendor Infrastructure model
  • 30. Client Presentation Application Infrastructure Foundation Application
  • 31. Client Presentation Application Infrastructure Foundation Application Services
  • 32. Application Rules Processes Schema Application Services Identity and Access Messaging Storage Workflow High Directory RBAC Claims Service Bus P2P Traditional Relational Unstructured Event Based Throughput Application model
  • 33. Client Presentation Application Infrastructure Foundation Presentation
  • 34. Presentation Web API Static Dynamic Rich Streaming ATOM Pub VoiceXML SIP SOAP REST RSS Presentation model
  • 35. Client Presentation Application Infrastructure Foundation Client
  • 36. Client Browser Desktop Mobile Embedded HTML RIA Native Office IM Gadget Web RIA Native SMS Speech Device Console Client model
  • 37. Client Browser Desktop Mobile Embedded Presentation Web Programmatic Application Rules Processes Schema Application Services Identity Messaging Workflow Storage Infrastructure Self Vendor Foundation Physical Virtual An Architectural Model Redux
  • 38. Client Logins Desktop Browser(database) for Workflow for Mobile Embedded Database for storing posting and comment posts, tags, Presentation comments moderation comments, etc. Web Programmatic Application Web Browser (HTML Rules Native Desktop App Processes Schema + CSS) for reading for posting Application Services Static, published web Identity MessagingAPI for posting, REST Workflow Storage pages RSS for syndication Infrastructure Business Logic Self Domain model Vendor Foundation Physical Virtual Vendor hosting on shared, virtualised hardware Building a fictitious blog engine
  • 41. Federations of loosely coupled co-operating systems and loosely coupled compositions
  • 42. Infrastructure and solutions should extend from server to cloud
  • 48. Azure Services Platform ™ Windows Azure – an overview
  • 51. Client Browser Desktop Mobile Embedded Presentation Web Programmatic Application Rules Processes Schema Application Services Identity Messaging Workflow Storage Infrastructure Self Vendor Foundation Physical Virtual Back to the Architectural Model
  • 52. Identify emerging Software + Services patterns
  • 53. Software plus Services Documenting and communicating patterns
  • 55. • Cloud computing is becoming real • Software plus Services is about choice • Software plus Services is about the right architecture What does Software + Services mean to me?
  • 57. http://remark.wordpress.com/ http://www.marcmywords.org/ http://www.microsoftpdc.com/ http://www.microsoft.com/azure/default Thank you