Product research is the process of gathering information and analyzing data about a specific product or market to gain insights into consumer needs, preferences, trends, and competition. It involves conducting thorough investigations, surveys, interviews, and analysis to understand the target audience, identify market opportunities, and make informed decisions about product development, pricing, marketing strategies, and overall business planning. The goal of product research is to gather reliable data and insights that can guide businesses in creating successful products that meet customer demands and drive profitability.

1. PRODUCT RESEARCH
PRESENTATION
Walk-thru on finding potential winning product
Walk-thru on finding potential winning product
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2. Product research determines whether your product
idea might be successful and how best to develop and
sell that product. This process begins by investigating
the market to see if similar products exist.
Researching products to sell on Amazon is exactly
that—analyzing what's selling to grab a slice of the
action. The idea is to research products you can
source inexpensively and sell for a profit.
Product research

3. Product Research Method
Manual Method Automated Method

4. Target Market
A target market is a group of potential customers
you identify to sell products. It can typically make
grouped by age, gender, lifestyle, location, income,
and others.

5. Criteria
Keywords search volume (2k up)

6. KEYWORDS RESEARCH
KEYWORDS RESEARCH
helps you find which keywords are best
to target and provides valuable insight
into the queries that your target
audience is actually searching on
Amazon. The insight that you can get
into these actual search terms can help
inform your content strategy as well as
your larger marketing strategy.

7. Criteria
Price ($25 & up)
Price is essential because it will determine your
profit margin per unit sold.

8. Criteria
Item weight (3 lbs. below)
Item weight is the
item's actual weight,
and the shipping
cost depends on it.
So, Weight and size
affect the price of
shipping costs.

9. Criteria
Average Reviews (500 below)
Average reviews can determine if your product is
market saturated or not.
Validate

10. Criteria
Ave. Sales (300units Up)
Eligible for PPC
With Market trends

11. Criteria
Patent Trademark
Hazmat
Gated Category
A patent is a legal document
that gives the holder exclusive
rights to an invention, product,
or process for a set period.
Hazardous material products
must undergo a Hazmat
review.While gated categories
and products require
approval.These are examples of
Hazmat and Gated
categories/product.

12. Hazmat and Gated Products

13. Not Breakable and not Electronics product
The product is non-dominated.
This means only some brands sell the same
product.
AMAZON fulfillment is not more than 5

14. Criteria
Profit margin (30% &up)

15. Reach supplier websites like Alibaba.
Get at least three suppliers with the same
Gather the data of each supplier from lowest to highest price.
Estimate the average production cost using the given price.
appearance-related as your chosen product
Cost of Product

16. PROFITABLE CALCULATOR
You can use the FBA calculator for you to get the
Amazon fulfillment fees, the net profit, and the Net margin.

17. Product Reviews
and Improvement
QUALITY
DESIGN
BRAND
CONTROL

19. Thanks for watching!!!
Lislie Maderazo
Amazon Seller Virtual Assistance
June 13, 2023