Showcasing talent and driving engagement via Facebook Campaign Solution.

1. Case Study / Sprite Nigeria ®
Showcasing talent and driving engagement via Facebook Campaign Solution
Campaign Objectives
Every year Sprite runs its ’Triple Slam’ talent competition focused on three key
interests for Nigerian young people – basketball, dance and music. The focus of
this campaign was to raise awareness of the competition, and boost participation,
as well as to drive deeper engagement through visiting the Sprite Facebook page.
Campaign Results
Over 100,000 messages were delivered over a 12 hour period with over 22,000
responses gathered from the initial message. The campaign generated a 22%
Campaign Solution overall response rate and a huge 18% click-through rate to the Sprite Facebook
Interactive text dialogue messages were page. What is noticeable, is not just the high degree of engagement and interaction
sent to the mobile phones of an opted-in of the audience, but also the high level of quantifiable actions resulting from this
audience who indicated they were campaign as indicated by the large traffic volume to the Sprite Facebook page.
interested in sports, entertainment and
22%
music. The first message asked people to
identify their main interest (basketball, of message recipients responded overall
dance or music). They then instantly
received a second message focused on their
interest and inviting them to the Sprite
6.5% of respondents clicked through to the Sprite Facebook page
Facebook fan page to LIKE the brand.
Replying to any dialogue message is
Young people (under 18 and 18-25s) were most responsive
always free.
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