Optism Case Study Natural Care

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Promoting Natural Care Products in Saudi Arabia

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Optism Case Study Natural Care

  1. 1. Case Study / Natural CarePromoting Natural Care Products in Saudi Arabia Campaign Objectives Natural Care wanted to raise awareness of the benefits and philosophy of the Natural Care retail range of cosmetics along with driving footfall to their retail outlets across Saudi Arabia. Mobily Deals permission based mobile marketing service enabled by Optism allowed Natural Care to reach a large opted-in audience with a relevant and targeted message in both English and Arabic. Campaign ResultsCampaign Solution Nearly 200,000 messages were sent out to the target audience over an eleven hour period. High response rates were achieved with both English and ArabicA text dialogue message in the form of a audiences (18.5% and 10.5%, respectively). Predictably, women were mostquiz was sent to opted-in subscribers to responsive to the message. Age was also a factor, with highest response ratespromote Natural Care products with a achieved from under 18’s (24%).contest and encourage shoppers to visit theirstore by offering a discount. An incentive 14%was offered for participation in the form of avoucher for 15% off the next purchase of a of message recipients participated in the quizNatural Care product.Separate dialogue messages were sent inEnglish and Arabic to male and femalesubscribers. Messages were sent out just 28% of English speaking females respondedbefore the weekend to maximise theirimpact and relevance. Females were 37% more responsive than their male counterpartsReplying to any dialogue message isalways free.To find out what Optism can do for advertisers and mobile operators, visit optism.com

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