A mobile marketing campaign was created and run by Gravity Europe for promoting their gaming portal Ragnarok Online in France and Belgium. Participants were motivated to send recommendations to their friends by receiving free gaming characters to download on their mobile phones, and coupons that they could use in the Ragnarok iShop.

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5. A link was added on the website that motivated people to recommend Ragnarok website to their friends, and receive coupons for Ragnarok iShop! How it was accomplished RenzooPush 2009 – Gravity Europe: Ragnarok online case study

6. 1. In the campaign landing page the participant had to enter the number of the individuals whom they wished to send recommendations to 2. They also had to enter their own mobile number in order to authenticate themselves, and appear as the sender How it was accomplished (2) 3. Here the participant could insert a personal message to the person they are sending the recommendation to RenzooPush 2009 – Gravity Europe: Ragnarok online case study

9. Campaign Stats RenzooPush 2009 – Gravity Europe: Ragnarok online case study Campaign Duration : 80 d ays Campaign landing page visits : 8,065 N o. of recommendations sent : 6,930 N o. of recommendations delivered : 4,409 (63,62%) N o. of new opt-in s : 81 N o. of mobile landing page reads : 117 (2,65% of total delivered ) N o. of further forwards from mobile: 6 (5,13%)

10. Campaign Stats ( sent recommendations ) RenzooPush 2009 – Gravity Europe: Ragnarok online case study

11. Campaign Stats (Landing page visits) RenzooPush 2009 – Gravity Europe: Ragnarok online case study

12. For additional info rmation please contact us : 7 People's Hall, 2 Olaf St reet, London W11 4BE Phone: +44 203 2393 160 - [email_address] k - www.renzoopush.com