The project aimed to successfully implement an SAP ERP system for JetBlue Airways to improve business operations and decision-making. The implementation began in April 2011 and was completed in February 2014. It included 6 phases: project preparation, requirements specification, systems development and testing, realization, final preparation, and go-live support. The project centralized operations on a single ERP system to eliminate issues from outdated software and better integrate technology as the company grew.