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Optimizing Your Tendenci Site for SEO
Caitlin Kaluza
@tendenci // tendenci.com

Caitlin Kaluza | ckaluza@schipul.com | @qcait
Tendenci Open Source CMS | tendenci.com | @tendenci
Caitlin Kaluza
Marketing Team

SEM Team

schipul.com/qcait

Caitlin Kaluza | ckaluza@schipul.com | @qcait
What We’ll Cover

1. Automatic SEO in Tendenci
2. How to Customize Optimization
3. SEO Tips in Tendenci

@tendenci | www.tendenci.com | blog.tendenci.com
Automatic SEO in Tendenci
What Tendenci Does for You

Caitlin Kaluza | ckaluza@schipul.com | @qcait
Tendenci Open Source CMS | tendenci.com | @tendenci
SEO is “Baked In”

flickr.com/photos/ykjc9/4419635330

@tendenci | www.tendenci.com | blog.tendenci.com
Front End

• Meta Description & Title Tag Automatically

Generated based on content (you can change these)

• Alt Tag Automatically Created based on image
filename

• Primary Keywords

@tendenci | www.tendenci.com | blog.tendenci.com
Description & Keywords Created
Based on Content

@tendenci | www.tendenci.com | blog.tendenci.com
Alt Tag Uses Image Filename by Default

@tendenci | www.tendenci.com | blog.tendenci.com
Primary Keywords = Primary Key Phrase
Feeds in Throughout the Site

@tendenci | www.tendenci.com | blog.tendenci.com
Tip: Review Your Global Site Settings

Site Settings that Affect SEO:

• Site Name
• Geographical Location
• Primary Keywords
• Secondary Keywords

@tendenci | www.tendenci.com | blog.tendenci.com
Back End

• Sitemap.xml automatically updated based on most
recently updated content

• Robots.txt set up
• Redirects Module makes Redirects Easy

@tendenci | www.tendenci.com | blog.tendenci.com
Sitemap.xml

@tendenci | www.tendenci.com | blog.tendenci.com
Robots.txt

“Normal” Tendenci robots.txt

Other things you might see

@tendenci | www.tendenci.com | blog.tendenci.com
Robots.txt Site Setting

Located in Global Site Settings

@tendenci | www.tendenci.com | blog.tendenci.com
Redirects Module

tendenci.com/helpfiles/how-usetendenci-redirectsmodule/

@tendenci | www.tendenci.com | blog.tendenci.com
How to Customize Your SEO
What you can control

Caitlin Kaluza | ckaluza@schipul.com | @qcait
Tendenci Open Source CMS | tendenci.com | @tendenci
Updates You Have Control Over

• Meta
• Categories
• Alt Tags on Images
• URL Slug

@tendenci | www.tendenci.com | blog.tendenci.com
Add Keywords in Meta Tags & Categories

@tendenci | www.tendenci.com | blog.tendenci.com
Available on: Pages, Articles, Jobs, Events

@tendenci | www.tendenci.com | blog.tendenci.com
Meta Tips
•
•

Focus on 1 to 3 keywords per page within your website

•

Description
• 120 Characters
• Include your geography

•

Keywords
• Keep it to around 3 targeted keyword phrases
• Most Search Engines Ignore, but it doesn’t hurt

Title
• 64 Characters
• Include your brand name last
• Every title tag within your site should be different and relate to the content on
the page

@tendenci | www.tendenci.com | blog.tendenci.com
On Page Edits

Incorporate Targeted Keywords Into:

• Alt Tags on Images
• Sub headings (Heading 1, Heading 2, Heading 3)
• Cross Links

@tendenci | www.tendenci.com | blog.tendenci.com
For Images:
Add Text to Title Text & Alt Text Field

@tendenci | www.tendenci.com | blog.tendenci.com
Use the WYSIWYG to Add Heading 2,
Heading 3 Subheaders

Think Like an Outline
Page Title automatically
coded as a Heading 1 (H1),
so don’t pick Heading 1 for
text in the body

More: tendenci.com/help-files/preformatted-styles-change-font/

@tendenci | www.tendenci.com | blog.tendenci.com
Tip: Edit Photos in Set

@tendenci | www.tendenci.com | blog.tendenci.com
Rich Media is Powerful
• Fill out all fields
• Tags
• Categories
• Description/Caption (can include HTML)
• URL Slug
More on How To Optimize on YouTube:
thesemblog.com/youtube

@tendenci | www.tendenci.com | blog.tendenci.com
Resources
• Getting Started with Google Analytics + Tendenci:

tendenci.com/help-files/getting-started-google-analytics

• Using the Keyword Density Analyzer:

tendenci.com/help-files/using-the-keyword-densityanalyzer

• All Tendenci SEO Help Files:

tendenci.com/help-files/topic/59

@tendenci | www.tendenci.com | blog.tendenci.com
Questions?
blog.tendenci.com

Caitlin Kaluza
ckaluza@schipul.com
@qcait
Tendenci Open Source CMS
tendenci.com
@tendenci

tendenci.com/events

@tendenci | www.tendenci.com | blog.tendenci.com
Keep Up to Date With New Features

•

Follow the Tendenci Blog
blog.tendenci.com

•

Sign up for the Tendenci
Newsletter List
tendenci.com/newsletter

@tendenci | www.tendenci.com | blog.tendenci.com

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Optimizing Your Tendenci Site for SEO (Search Engine Optimization)

  • 1. Optimizing Your Tendenci Site for SEO Caitlin Kaluza @tendenci // tendenci.com Caitlin Kaluza | ckaluza@schipul.com | @qcait Tendenci Open Source CMS | tendenci.com | @tendenci
  • 2. Caitlin Kaluza Marketing Team SEM Team schipul.com/qcait Caitlin Kaluza | ckaluza@schipul.com | @qcait
  • 3. What We’ll Cover 1. Automatic SEO in Tendenci 2. How to Customize Optimization 3. SEO Tips in Tendenci @tendenci | www.tendenci.com | blog.tendenci.com
  • 4. Automatic SEO in Tendenci What Tendenci Does for You Caitlin Kaluza | ckaluza@schipul.com | @qcait Tendenci Open Source CMS | tendenci.com | @tendenci
  • 5. SEO is “Baked In” flickr.com/photos/ykjc9/4419635330 @tendenci | www.tendenci.com | blog.tendenci.com
  • 6. Front End • Meta Description & Title Tag Automatically Generated based on content (you can change these) • Alt Tag Automatically Created based on image filename • Primary Keywords @tendenci | www.tendenci.com | blog.tendenci.com
  • 7. Description & Keywords Created Based on Content @tendenci | www.tendenci.com | blog.tendenci.com
  • 8. Alt Tag Uses Image Filename by Default @tendenci | www.tendenci.com | blog.tendenci.com
  • 9. Primary Keywords = Primary Key Phrase Feeds in Throughout the Site @tendenci | www.tendenci.com | blog.tendenci.com
  • 10. Tip: Review Your Global Site Settings Site Settings that Affect SEO: • Site Name • Geographical Location • Primary Keywords • Secondary Keywords @tendenci | www.tendenci.com | blog.tendenci.com
  • 11. Back End • Sitemap.xml automatically updated based on most recently updated content • Robots.txt set up • Redirects Module makes Redirects Easy @tendenci | www.tendenci.com | blog.tendenci.com
  • 13. Robots.txt “Normal” Tendenci robots.txt Other things you might see @tendenci | www.tendenci.com | blog.tendenci.com
  • 14. Robots.txt Site Setting Located in Global Site Settings @tendenci | www.tendenci.com | blog.tendenci.com
  • 16. How to Customize Your SEO What you can control Caitlin Kaluza | ckaluza@schipul.com | @qcait Tendenci Open Source CMS | tendenci.com | @tendenci
  • 17. Updates You Have Control Over • Meta • Categories • Alt Tags on Images • URL Slug @tendenci | www.tendenci.com | blog.tendenci.com
  • 18. Add Keywords in Meta Tags & Categories @tendenci | www.tendenci.com | blog.tendenci.com
  • 19. Available on: Pages, Articles, Jobs, Events @tendenci | www.tendenci.com | blog.tendenci.com
  • 20. Meta Tips • • Focus on 1 to 3 keywords per page within your website • Description • 120 Characters • Include your geography • Keywords • Keep it to around 3 targeted keyword phrases • Most Search Engines Ignore, but it doesn’t hurt Title • 64 Characters • Include your brand name last • Every title tag within your site should be different and relate to the content on the page @tendenci | www.tendenci.com | blog.tendenci.com
  • 21. On Page Edits Incorporate Targeted Keywords Into: • Alt Tags on Images • Sub headings (Heading 1, Heading 2, Heading 3) • Cross Links @tendenci | www.tendenci.com | blog.tendenci.com
  • 22. For Images: Add Text to Title Text & Alt Text Field @tendenci | www.tendenci.com | blog.tendenci.com
  • 23. Use the WYSIWYG to Add Heading 2, Heading 3 Subheaders Think Like an Outline Page Title automatically coded as a Heading 1 (H1), so don’t pick Heading 1 for text in the body More: tendenci.com/help-files/preformatted-styles-change-font/ @tendenci | www.tendenci.com | blog.tendenci.com
  • 24. Tip: Edit Photos in Set @tendenci | www.tendenci.com | blog.tendenci.com
  • 25. Rich Media is Powerful • Fill out all fields • Tags • Categories • Description/Caption (can include HTML) • URL Slug More on How To Optimize on YouTube: thesemblog.com/youtube @tendenci | www.tendenci.com | blog.tendenci.com
  • 26. Resources • Getting Started with Google Analytics + Tendenci: tendenci.com/help-files/getting-started-google-analytics • Using the Keyword Density Analyzer: tendenci.com/help-files/using-the-keyword-densityanalyzer • All Tendenci SEO Help Files: tendenci.com/help-files/topic/59 @tendenci | www.tendenci.com | blog.tendenci.com
  • 27. Questions? blog.tendenci.com Caitlin Kaluza ckaluza@schipul.com @qcait Tendenci Open Source CMS tendenci.com @tendenci tendenci.com/events @tendenci | www.tendenci.com | blog.tendenci.com
  • 28. Keep Up to Date With New Features • Follow the Tendenci Blog blog.tendenci.com • Sign up for the Tendenci Newsletter List tendenci.com/newsletter @tendenci | www.tendenci.com | blog.tendenci.com