This document discusses changes in the B2B commerce world. It notes that B2B commerce in the US was $559 billion in 2013, compared to $252 billion for B2C commerce. In the Netherlands, B2B commerce was estimated to be €25 billion compared to €12 billion for B2C. The primary force driving changes in B2B is the "consumerisation" of B2B, where B2B customers now expect experiences similar to B2C sites. The presentation recommends that companies focus on customers, enable their channel ecosystems, and make all B2C features available to B2B to optimize the B2B experience and match rising B2C expectations.