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Optimalisasi
Social Media dan
Social Messenger
untuk UMKM
Suryokoco Suryoputro
18 Februari 2019
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
JAN
2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG;
34 FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING;
TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES).
DIGITAL IN INDONESIA
265.4 132.7 130.0 177.9 120.0
MILLION
URBANISATION:
56%
MILLION
PENETRATION:
50%
MILLION
PENETRATION:
49%
MILLION
PENETRATION:
67%
MILLION
PENETRATION:
45%
37
MOBILE PHONE
(ANY TYPE)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
C O MPUTER
DEVICE USAGEJAN
2018 PERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE [SURVEY-BASED]
91%
TELEVISION
(ANY KIND)
60%
DEVICE FOR STREAMING
INTERNET CONTENT TO TV
22%
E-READER
DEVICE
8%
WEARABLE
TECH DEVICE
95% 2% 1%
SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
1%
38
AVERAGE DAILY TIME
SPENT USING THE
INTERNET VIA ANY DEVICE
AVERAGE DAILY TIME
SPENT USING SOCIAL
MEDIA VIA ANY DEVICE
AVERAGE DAILY TV VIEWING TIME
(BROADCAST, STREAMING
AND VIDEO ON DEMAND)
AVERAGE DAILY TIME
SPENT LISTENING TO
STREAMING MUSIC
TIME SPENT WITH MEDIAJAN
2018 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
8H 51M 3H 23M
SOURCE: GLOBALWEBINDEX, Q2 & Q3 2017. BASED ON A SURVEY OF INTERNET USERS AGED 16-64.
NOTE: TIME SPENT USING SOCIAL MEDIA INCLUDES SOCIAL NETWORKS AS WELL AS MESSENGERS / CHAT APPS.
2H 45M 1H 19M
MOST ACTIVE SOCIAL MEDIA PLATFORMSJAN
2018 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTEDACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
SOURCE: GLOBALWEBINDEX, Q2 &Q3 2017.BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTES: DATA FOR PLATFORMS WITH AN ASTERISK (*) IS COLLECTED IN A DIFFERENT PART
52 OF THE SURVEY TO OTHER PLATFORM DATA. ALL DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION, REGARDLESS OF AGE. ADVISORY: FIGURES ARE BASED ON RESPONSES
TO A SURVEY, AND MAY NOT CORRELATE TO SOCIAL MEDIA PENETRATION FIGURES SHOWN ELSEWHERE IN THIS REPORT; FOR FULL DETAILS, SEE THE NOTES AT THE END OF THIS REPORT.
43
41
40
38
33
28
27
25
24
16
15
14
YOUTUBE
FACEBOOK
WHATSAPP
INSTAG RAM
LINE
BBM
TWITTER
G OOG LE+
FB MESSENGER
LINKEDIN
SKYPE
WECHAT
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
ANNUAL CHANGE IN
FACEBOOK USERS
vs. JANUARY 2017
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIAMOBILE
FACEBOOK USAGE ANALYSISJAN
2018 A CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS
53 SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
130.0 +23% 92% 44% 56%
MILLIO
N
AG
E
TOTA
L
FEMAL
E
MAL
E
TOTAL
13– 17
18– 24
25 –34
35 –44
45 –54
55 –64
65+
FEMALE
MALE
PROFILE OF FACEBOOK USERSJAN
2018 A BREAKDOWN OF THE COUNTRY’S FACEBOOK’S USERS BY AGE AND GENDER, IN MILLIONS
SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES,
54 WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGEGROUP’S
SHARE OF TOTAL NATIONAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA.
AGE TOTAL FEMALE MALE
TOTAL 130,000,000 44% 56%
13–17 23,000,000 9% 9%
18– 24 45,000,000 16% 19%
25 – 34 39,000,000 12% 18%
35 –44 15,000,000 5% 7%
45 –54 5,400,000 2% 2%
55 –64 1,300,000 0.4% 0.6%
65+ 2,400,000 0.6% 1%
13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+
YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD
11.7
20.4
15.5
2.2
0.5 0.7
11.1
24.2
23.2
8.8
6.0
3.1
0.8
1.6
56
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE POSTS (ALL TYPES)
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE VIDEO POSTS
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE PHOTO POSTS
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE LINK POSTS
AVERAGE FACEBOOK ENGAGEMENT RATESJAN
2018 THE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH
AVERAGE ENGAGEMENT
RATE FOR FACEBOOK
PAGE STATUS POSTS
SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017.NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED
WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME.
4.16% 9.70% 8.55% 5.17% 4.65%
TOTAL NUMBER OF
MONTHLY ACTIVE
INSTAGRAM USERS
ACTIVE INSTAGRAM
USERS AS APERCENTAGE
OF TOTALPOPULATION
FEMALE USERS AS A
PERCENTAGE OF ALL
ACTIVE INSTAGRAM USERS
MALE USERS AS A
PERCENTAGE OF ALL
ACTIVE INSTAGRAM USERS
INSTAGRAM USAGE ANALYSISJAN
2018 AN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER
57 SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.
53.00 20% 49% 51%
MILLIO
N
TOTAL NUMBER
OF MOBILE
C ONNEC TIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G &4G)
MOBILE CONNECTIONS BY TYPEJAN
2018 BASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUEINDIVIDUALS)
59 SOURCE: GSMA INTELLIGENCE, Q4 2017.NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.
415.7 157% 98% 2% 54%
MILLIO
N
61
PERCENTAGE OF THE
POPULATION USING
MOBILE MESSENGERS
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
POPULATION PLAYING
GAMES ON MOBILE
PERCENTAGE
OF THEPOPULATION
USING MOBILE BANKING
MOBILE ACTIVITIESJAN
2018 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY
PERCENTAGE OF THE
POPULATION USING
MOBILE MAP SERVICES
SOURCE: GLOBALWEBINDEX, Q2 & Q3 2017. BASED ON A SURVEY OF INTERNET USERS AGED 16-64.
NOTE: DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION, REGARDLESS OF AGE.
47% 43% 37% 27% 42%
TOP APP RANKINGSJAN
2018 RANKINGS OF TOP MOBILE APPS BY MONTHLY ACTIVE USERS AND BY NUMBER OF DOWNLOADS
RANKING OF MOBILE APPSBYMONTHLYACTIVE USERS RANKING OF MOBILE APPSBYNUMBER OF DOWNLOADS
SOURCE: APP ANNIE, JANUARY 2018, BASED ON DATA IN THE APP ANNIE 2017 RETROSPECTIVE REPORT. FOR MORE DETAILS, VISITHTTPS://WWW.APPANNIE.COM/
63 NOTES: RANKINGS ARE BASED ON COMBINED DATA FOR BOTH THE APPLE iOS APP STORE AND THE GOOGLE PLAY APP STORE. MONTHLY ACTIVE USER RANKINGS ARE BASED
ON MONTHLY AVERAGES FOR FULL-YEAR 2017. NOTE: RANKINGS EXCLUDE PRE-INSTALLED APPS, SUCH AS YOUTUBE ON ANDROID DEVICES, AND SAFARI ON APPLE DEVICES.
# APP NAME DEVELOPER / COMPANY # APP NAME DEVELOPER / COMPANY
01 WHATSAPP MESSENGER FACEBOOK 01FACEBOOK FACEBOOK
02 FACEBOOK FACEBOOK 02 WHATSAPP MESSENGER FACEBOOK
03 INSTAGRAM FACEBOOK 03 FACEBOOK MESSENGER FACEBOOK
04 LINE LINE 04 UC BROWSER ALIBABA GROUP
05 BBM BLACKBERRY 05 SHAREIT SHAREIT
06 FACEBOOK MESSENGER FACEBOOK 06 INSTAGRAM FACEBOOK
07 SHAREIT SHAREIT 07 BBM BLACKBERRY
08 UC BROWSER ALIBABA GROUP 08 LINE LINE
09 GO-JEK GO-JEK 09 GRAB GRAB
10 GRAB GRAB 10 UC NEWS ALIBABA GROUP
67
FASHION
&BEAUTY
ELECTRONICS &
PHYSICAL MEDIA
FOOD &
PERSONAL CARE
FURNITURE&
APPLIANCES
E-COMMERCE GROWTH BY CATEGORYJAN
2018 ANNUAL CHANGE IN THE TOTAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES, IN UNITED STATES DOLLARS
+25%
TOYS, DIY
&HOBBIES
+18%
TRAVEL (INCLUDING
AC C OMMODATION)
+19%
DIGITAL
MUSIC
+18%
VIDEO
GAMES
+27% +23% +3%
SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, E-TRAVEL INDUSTRY, AND DIGITAL MEDIA INDUSTRY, ALL ACCESSED JANUARY 2018.
NOTE: FIGURES ARE BASED ON ESTIMATES OF FULL-YEAR CONSUMER SPEND IN 2017, AND DO NOT INCLUDE B2B SPEND.
+17%
@suryokoco - 081219630147

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Optimalisasi Media Sosial

  • 1. Optimalisasi Social Media dan Social Messenger untuk UMKM Suryokoco Suryoputro 18 Februari 2019
  • 2. TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS JAN 2018 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; 34 FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN INDONESIA 265.4 132.7 130.0 177.9 120.0 MILLION URBANISATION: 56% MILLION PENETRATION: 50% MILLION PENETRATION: 49% MILLION PENETRATION: 67% MILLION PENETRATION: 45%
  • 3. 37 MOBILE PHONE (ANY TYPE) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET C O MPUTER DEVICE USAGEJAN 2018 PERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE [SURVEY-BASED] 91% TELEVISION (ANY KIND) 60% DEVICE FOR STREAMING INTERNET CONTENT TO TV 22% E-READER DEVICE 8% WEARABLE TECH DEVICE 95% 2% 1% SOURCE: GOOGLE CONSUMER BAROMETER, JANUARY 2018. FIGURES BASED ON RESPONSES TO A SURVEY. *NOTE: DATA REPRESENTS ADULT RESPONDENTS ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATION ON GOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. 1%
  • 4. 38 AVERAGE DAILY TIME SPENT USING THE INTERNET VIA ANY DEVICE AVERAGE DAILY TIME SPENT USING SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TV VIEWING TIME (BROADCAST, STREAMING AND VIDEO ON DEMAND) AVERAGE DAILY TIME SPENT LISTENING TO STREAMING MUSIC TIME SPENT WITH MEDIAJAN 2018 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY 8H 51M 3H 23M SOURCE: GLOBALWEBINDEX, Q2 & Q3 2017. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: TIME SPENT USING SOCIAL MEDIA INCLUDES SOCIAL NETWORKS AS WELL AS MESSENGERS / CHAT APPS. 2H 45M 1H 19M
  • 5. MOST ACTIVE SOCIAL MEDIA PLATFORMSJAN 2018 SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTEDACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP SOURCE: GLOBALWEBINDEX, Q2 &Q3 2017.BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTES: DATA FOR PLATFORMS WITH AN ASTERISK (*) IS COLLECTED IN A DIFFERENT PART 52 OF THE SURVEY TO OTHER PLATFORM DATA. ALL DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION, REGARDLESS OF AGE. ADVISORY: FIGURES ARE BASED ON RESPONSES TO A SURVEY, AND MAY NOT CORRELATE TO SOCIAL MEDIA PENETRATION FIGURES SHOWN ELSEWHERE IN THIS REPORT; FOR FULL DETAILS, SEE THE NOTES AT THE END OF THIS REPORT. 43 41 40 38 33 28 27 25 24 16 15 14 YOUTUBE FACEBOOK WHATSAPP INSTAG RAM LINE BBM TWITTER G OOG LE+ FB MESSENGER LINKEDIN SKYPE WECHAT
  • 6. TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIAMOBILE FACEBOOK USAGE ANALYSISJAN 2018 A CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS 53 SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 130.0 +23% 92% 44% 56% MILLIO N
  • 7. AG E TOTA L FEMAL E MAL E TOTAL 13– 17 18– 24 25 –34 35 –44 45 –54 55 –64 65+ FEMALE MALE PROFILE OF FACEBOOK USERSJAN 2018 A BREAKDOWN OF THE COUNTRY’S FACEBOOK’S USERS BY AGE AND GENDER, IN MILLIONS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. NOTES: THE ‘TOTAL’ COLUMN OF THE INSET TABLE SHOWS ORIGINAL VALUES, 54 WHILE GRAPH VALUES HAVE BEEN DIVIDED BY ONE MILLION. TABLE PERCENTAGES REPRESENT THE RESPECTIVE GENDER AND AGEGROUP’S SHARE OF TOTAL NATIONAL FACEBOOK USERS. TABLE VALUES MAY NOT SUM EXACTLY DUE TO ROUNDING IN THE SOURCE DATA. AGE TOTAL FEMALE MALE TOTAL 130,000,000 44% 56% 13–17 23,000,000 9% 9% 18– 24 45,000,000 16% 19% 25 – 34 39,000,000 12% 18% 35 –44 15,000,000 5% 7% 45 –54 5,400,000 2% 2% 55 –64 1,300,000 0.4% 0.6% 65+ 2,400,000 0.6% 1% 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD 11.7 20.4 15.5 2.2 0.5 0.7 11.1 24.2 23.2 8.8 6.0 3.1 0.8 1.6
  • 8. 56 AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS (ALL TYPES) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE PHOTO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS AVERAGE FACEBOOK ENGAGEMENT RATESJAN 2018 THE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017.NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME. 4.16% 9.70% 8.55% 5.17% 4.65%
  • 9. TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS APERCENTAGE OF TOTALPOPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS INSTAGRAM USAGE ANALYSISJAN 2018 AN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER 57 SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 53.00 20% 49% 51% MILLIO N
  • 10. TOTAL NUMBER OF MOBILE C ONNEC TIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G &4G) MOBILE CONNECTIONS BY TYPEJAN 2018 BASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUEINDIVIDUALS) 59 SOURCE: GSMA INTELLIGENCE, Q4 2017.NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 415.7 157% 98% 2% 54% MILLIO N
  • 11. 61 PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THEPOPULATION USING MOBILE BANKING MOBILE ACTIVITIESJAN 2018 SURVEY-BASED DATA: FIGURES REPRESENT RESPONDENTS’ SELF-REPORTED ACTIVITY PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SOURCE: GLOBALWEBINDEX, Q2 & Q3 2017. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN REBASED TO SHOW TOTAL NATIONAL PENETRATION, REGARDLESS OF AGE. 47% 43% 37% 27% 42%
  • 12. TOP APP RANKINGSJAN 2018 RANKINGS OF TOP MOBILE APPS BY MONTHLY ACTIVE USERS AND BY NUMBER OF DOWNLOADS RANKING OF MOBILE APPSBYMONTHLYACTIVE USERS RANKING OF MOBILE APPSBYNUMBER OF DOWNLOADS SOURCE: APP ANNIE, JANUARY 2018, BASED ON DATA IN THE APP ANNIE 2017 RETROSPECTIVE REPORT. FOR MORE DETAILS, VISITHTTPS://WWW.APPANNIE.COM/ 63 NOTES: RANKINGS ARE BASED ON COMBINED DATA FOR BOTH THE APPLE iOS APP STORE AND THE GOOGLE PLAY APP STORE. MONTHLY ACTIVE USER RANKINGS ARE BASED ON MONTHLY AVERAGES FOR FULL-YEAR 2017. NOTE: RANKINGS EXCLUDE PRE-INSTALLED APPS, SUCH AS YOUTUBE ON ANDROID DEVICES, AND SAFARI ON APPLE DEVICES. # APP NAME DEVELOPER / COMPANY # APP NAME DEVELOPER / COMPANY 01 WHATSAPP MESSENGER FACEBOOK 01FACEBOOK FACEBOOK 02 FACEBOOK FACEBOOK 02 WHATSAPP MESSENGER FACEBOOK 03 INSTAGRAM FACEBOOK 03 FACEBOOK MESSENGER FACEBOOK 04 LINE LINE 04 UC BROWSER ALIBABA GROUP 05 BBM BLACKBERRY 05 SHAREIT SHAREIT 06 FACEBOOK MESSENGER FACEBOOK 06 INSTAGRAM FACEBOOK 07 SHAREIT SHAREIT 07 BBM BLACKBERRY 08 UC BROWSER ALIBABA GROUP 08 LINE LINE 09 GO-JEK GO-JEK 09 GRAB GRAB 10 GRAB GRAB 10 UC NEWS ALIBABA GROUP
  • 13. 67 FASHION &BEAUTY ELECTRONICS & PHYSICAL MEDIA FOOD & PERSONAL CARE FURNITURE& APPLIANCES E-COMMERCE GROWTH BY CATEGORYJAN 2018 ANNUAL CHANGE IN THE TOTAL AMOUNT SPENT ON CONSUMER E-COMMERCE CATEGORIES, IN UNITED STATES DOLLARS +25% TOYS, DIY &HOBBIES +18% TRAVEL (INCLUDING AC C OMMODATION) +19% DIGITAL MUSIC +18% VIDEO GAMES +27% +23% +3% SOURCES: STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, E-TRAVEL INDUSTRY, AND DIGITAL MEDIA INDUSTRY, ALL ACCESSED JANUARY 2018. NOTE: FIGURES ARE BASED ON ESTIMATES OF FULL-YEAR CONSUMER SPEND IN 2017, AND DO NOT INCLUDE B2B SPEND. +17%
  • 14.
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  • 17.