Everything you need to know about mobile, internet, social media, and e-commerce use in Laos in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

1. we are social
LAOS
SOCIAL, DIGITAL
AND MOBILE IN
NOVEMBER 2012

3. 6,586,000
527,400
268,620
5,481,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
LAOS
OCT
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
34%
83%
66%
4%
8%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (NOV 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q2 2012)
3

4. 6,586,000
CURRENT POPULATION OF LAOS:
SOURCE: THE US CENSUS BUREAU (OCT 2012) 4

5. 66%
OF LAOS’S POPULATION OF
LIVES IN RURAL AREAS
SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (ACCESSED SEP 2012) 5

6. 55%
OF THE POPULATION OF LAOS
IS UNDER THE AGE OF 30
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (SEP 2012) 6

7. 21
MEDIAN AGE IN LAOS:
SOURCE: THE US CENSUS BUREAU (NOV 2012) 7

8. ONE THIRD
OF LAOTIANS ARE
BELOW THE AGE OF 15
MORE THAN
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (SEP 2012) 8

9. 11
THE LARGEST SINGLE AGE
GROUP IN LAOS IS PEOPLE AGED
SOURCE: THE US CENSUS BUREAU (NOV 2012) 9

10. 527,400
NUMBER OF INTERNET USERS IN LAOS:
SOURCE: INTERNETWORLDSTATS (ACCESSED SEP 2012) 10

11. 8%
INTERNET PENETRATION IN LAOS:
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (ACCESSED SEP 2012) AND THE US CENSUS BUREAU (SEP 2012) 11

12. 30,000
ESTIMATED NUMBER OF
BROADBAND SUBSCRIBERS IN LAOS:
SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q2 2012) 12

13. 0.5%
OF THE POPULATION
THAT’S LESS THAN
SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q2 2012) AND THE US CENSUS BUREAU (SEP 2012) 13

14. 30,000
NUMBER OF WEBSITES REGISTERED
UNDER LAOS’S ‘.LA’ DOMAIN:
SOURCE: LAOVOICES (APR 2012) 14

15. 51%
OF LAOS’S NETIZENS
ARE ON FACEBOOK
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (ACCESS SEP 2012) AND FACEBOOK (NOV 2012) 15

16. 268,620
SOCIAL MEDIA USERS IN LAOS:
SOURCE: FACEBOOK AD PLANNER (NOV 2012) 16

17. 4%
THE PENETRATION OF SOCIAL
MEDIA IN LAOS IS JUST
SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012) AND THE US CENSUS BUREAU (SEP 2012) 17

18. 64%
IN THE PAST 6 MONTHS
THE NUMBER OF FACEBOOK
USERS IN LAOS HAS GROWN
SOURCE: SOCIALBAKERS (NOV 2012) 18

19. 581
NEW FACEBOOK USERS
IN LAOS EVERY DAY:
SOURCE: BASED ON DATA FROM SOCIALBAKERS (NOV 2012) 19

20. SOURCE: BASED ON DATA FROM SOCIALBAKERS (NOV 2012) 20
THAT’S A NEW FACEBOOK
USER EVERY 2½ MINUTES(! )!

21. 64%
OF FACEBOOK USERS IN
LAOS ARE UNDER 25
SOURCE: BASED ON DATA FROM FACEBOOK AD MANAGER (SEP 2012) 21

22. SOURCE: FACEBOOK AD MANAGER (SEP 2012) 22
FACEBOOK IN LAOS
OCT
2012
FEMALE:
43%
MALE:
57%
25-34:
25%
65+:
1%
35-44:
7% 13-17:
18%
18-24:
46%
55-64:
1%
45-54:
2%

23. 5,481,000
NUMBER OF MOBILE
SUBSCRIBERS IN LAOS:
SOURCE: BUSINESS MONITOR INTERNATIONAL (Q2 2012) 23

24. 1,477,456
NEW MOBILE USERS IN LAOS IN 2011:
SOURCE: MINISTRY OF POSTS AND TELECOMMUNICATIONS, AS CITED BY THE INTERNATIONAL TELECOMMUNICATION UNION (MAR 2012) 24

25. 37%
IN 2011
MOBILE PENETRATION
IN LAOS GREW BY
SOURCE: MINISTRY OF POSTS AND TELECOMMUNICATIONS, AS CITED IN INTERNATIONAL TELECOMMUNICATION UNION (MAR 2012) 25

26. 95%
OF ALL PHONE
USERS IN LAOS
MOBILE-ONLY USERS
ACCOUNT FOR
SOURCE: MINISTRY OF POST AND TELECOMMUNICATIONS, AS CITED IN LAOVOICES (MAR 2012) 26

27. MOBILE PHONE
SUBSCRIPTIONS
LAOS IS ‘MOSTLY MOBILE’
SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q2 2012) AND THE MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012) 27
FIXED-LINE PHONE
SUBSCRIPTIONS
5,481,000 250,000
VS

28. 20,000
LAOTIANS GET REGULAR
NEWS UPDATES VIA SMS
SOURCE: LAOS PRESS FREEDOM REPORT, AS CITED IN SEAPA (MAY 2012) 28

29. 36%
OF INTERNET USE IN LAOS
MOBILE ACCOUNTS FOR
SOURCE: PINGDOM (ACCESSED NOV 2012) 29

30. 80%
OF LAOTIANS HAVE
ACCESS TO A 3G NETWORK
SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012) 30

31. 300,000
LAOTIANS USE 3G
MOBILE SERVICES
HOWEVER, BARELY
SOURCE: LAOS PRESS FREEDOM REPORT, AS CITED IN SEAPA (MAY 2012) 31

32. 4G NETWORK
LAOS ALREADY HAS ITS OWN
SOURCE: LAOVOICES (OCT 2012) 32

33. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,
DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL SIMON KEMP ON +65 9146 5356, OR
EMAIL US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.

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