Optical Ind.

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Moderate High Low

Industry Analyses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],High Low

Industry Attractiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Arenas Economic Logic Differentiators Vehicles Where will be active? How will we get there? How will we win? What will be our speed and sequence of moves? Staging

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Accounting Marketing R&D Sales Finance Operations The Incredibles

China Manufacturer Vietnam Manufacturer The Incredibles Independent Sales Reps In House Account Executives Wal-Mart Target Pearl Vision Doctor’s Offices Labs Doctor’s Offices

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Optical Ind.

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