As is the case with most decisions in public and nonprofit manag

1. As is the case with most decisions in public and nonprofit
management, there often is not a “right” or “correct” answer.
This is the case with qualitative measurement. Variables may be
measured in a variety of ways. Some variables lend themselves
to numbers and quantification. Income is a perfect example of
this. However, other variables are better measured with words
or narrative descriptions. If you want to learn about someone’s
experiences participating in a program, you may want to use
open-ended questions in an interview or survey to collect this
information. This data is qualitative in nature and would be
entirely appropriate for your purposes.
Determine what information needs to be measured in a
qualitative fashion in your evaluation of the organization’s
program, problem, or policy. Consider what types of qualitative
data would be appropriate for your Final Project and the tools
and techniques you would use to analyze this information.
Post a
description of the qualitative data and the analytical tools and
techniques that would be most useful for evaluating your
organization’s program, problem, or policy. Justify the use of
these tools and techniques, and explain why they are the most
appropriate for use in your evaluation.